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Posts in Customer Experience

CNN.com to revamp news site

CNN is planning to relaunch its main news site in July with a major redesign and a number of Web 2.0 features, extending the site's choice of video and user-generated content.

CNN homepage

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Man Utd to expand its digital fan base

Manchester United is looking for a strategic partnership with a marketing group in a push to build the club's online fan base to 50m worldwide.

According to The Guardian, Man Utd is in talks with WPP, Publicis, Omnicom and McCann Worldgroup over the scheme.

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Google on duplicate content

The issue of duplicate content is a thorny one that can affect sites' search rankings, and one that has even caught Google out in the past.

So it's good that the search giant's Adam Lasnik has written a post that throws some light on how it deals with the problem.

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Tips for email landing pages

Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.

Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.

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Navigation tips for websites

Any decision on a website's navigation is critical to usability, findability, accessibility and SEO. It can be difficult to undo if you select a poor design. So usable navigation is best established early on in a web project.

There are many different examples of main navigation systems, (i.e. the main method for accessing content in different site sections) but the 'three Cs' of convention, consistency and context are important whatever the design.

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My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

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Welovelocal launches local listings site

Welovelocal is a recently-launched local listings directory that serves the London area at the moment, but plans to expand the service to the rest of the UK.

welovelocal

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Makeover planned for eBay

eBay is planning some major changes to its site in a bid to make it more appealing to buyers and boost its auction revenues.

The changes, announced at the eBay Live event in Boston by chief executive Meg Whitman, will focus on improving eBay's homepage and search results.

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Powerset to launch a natural language search engine

Powerset is a San Francisco based startup which is generating a fair amount of buzz around its product - a natural language search engine which aims to 'break the confines of keyword search'.

Powerset

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Usability market to grow 20% in 2007 - new report

The UK market for usability and accessibility will grow by 20% in 2007 to a value of around £180 million, according to a new report published this week by E-consultancy.

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Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.


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Ten tips for product landing pages

Around half of all online purchases are preceded by a search, so landing pages can be vital to the success of your e-commerce plans. 

The trick is to consider the mindset of your visitor and provide just enough information to persuade them to purchase, but not too much so that they are distracted.

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