Posts in Customer Experience

Where should I put my digital marketing budget?

With business trying to work out where they should be spending their marketing budgets, everyone is ready to suggest a channel for them to invest their money.

Here are some suggestions on where to redistribute digital marketing budgets when times are tight...

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Ideas for free delivery offers

The benefits of free shipping offers are well documented; it simplifies the charges in the customers mind, and is a proven sales driver.

Luke Knowles from freeshipping.org has put together a free e-book (pdf) with some case studies and stats on free delivery.

Here's a few of his tips on different types of free delivery / shipping offers...

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A 10-point checklist for landing page design

The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.

A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?

So what are the 10 things you need to know about designing landing pages? Read on to find out...

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BBC launches live streaming TV

Today sees the start of the BBC's online live streaming of BBC1 and BBC2, though this is something ITV has been doing for a while with its four channels.

BBC2 live streaming

I've been watching BBC2 through the iPlayer to see how well it works online, and whether the BBC does it better than ITV...

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Q&A: Steve Howell of charity auction site Celeb2nds

Celeb2nds auctions items donated by celebrities, from David Beckham's boots, to Cliff Richard's jacket, all in aid of its eight founder charities, which include the Rainbow Trust and Dial a Dream.

Celeb2nds.com

The site is pretty well designed too, though there are a couple of slight issues; the 'auctions ending soon' display could be promoted better, as on eBay, and the fairly hefty delivery charges, £10 for a signed Harry Hill joke book for example, may deter some bidders.

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Has retailer Woolworths closed its website?

Woolworths, having become the latest victim of the credit crunch yesterday, seems to have taken its website offline this afternoon.

Visitors to the website will find this message: 'Our site is currently undergoing essential maintenance. We apologise for any inconvenience caused. Please check back later.

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Q&A with Zappos CEO Tony Hsieh

Online shoestore Zappos was founded in 1999 and has in less than a decade grown to be one of the leading lights of e-commerce.

Zappos CEO Tony Hsieh is a firm believer in the value of a delightful customer experience and is an early adopter of Twitter. I asked him a few questions to find out how this focus on satisfaction (and the Twitter factor) is helping the company progress.

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Site comparison: newspapers on mobile

Despite being pretty advanced online, The Guardian's mobile site is well behind the times, and the newspaper has now hired a consultant to improve its mobile strategy.

Guardian  mobile edition

The mobile edition doesn't match up to the web version and, with this in mind, I've been taking a closer look at the Guardian's and some other newspaper's mobile sites...

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Mobile site review: Amazon.co.uk

Amazon's mobile site has been going for a while, and I've been testing out the site to see how easy Amazon makes it to make a purchase by mobile phone.

Amazon mobile

According to this survey, Amazon is one of the more impressive mobile shopping sites, so what is it doing right? 

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Q&A: thetrainline.com’s Iain Hildreth on user experience

The last year has seen thetrainline.com making a big effort to solve online usability issues, including a research project with agency cxpartners and the relaunch of its site in September.

Here, we speak to Iain Hildreth, the company’s director of marketing, about the challenges of making a complex booking service a smooth process for users.

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How will the VAT cut affect e-commerce?

The Chancellor yesterday anounced a cut in the rate of VAT from the current 17.5% to 15%, effective from Monday 1st December.

The intention is to stimulate consumer spending to help businesses but, as Patrick at Blogstorm points out, this could turn out to be a major problem for some online retailers.

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Great music apps for the iPhone

Among the many apps available for the iPhone are a number of ways to listen to music other than that stored on the phone.

There is more of a choice in this area for US iPhone users, as services like Pandora are not available in the UK, but there are still a few good apps around...

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