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Royal Mail has recently introduced a new online customer service system, 'Ask Sarah', which aims to give customers immediate answers to their queries online.
We talked to Stephen Mitchell, Royal Mail's Digital Operations Manager, about the introduction of the new customer service system and the impressive early results...
While many web shoppers may prefer to browse through a website using the navigational links, the importance of the search tool should not be overlooked.
If shoppers arrive at your site with a clear idea of what they want, then using the search box is the obvious option. This also indicates a clear intent to purchase, so the tool has the potential to convert well.
One of the most common words to be found on sites that might be defined as being Web 2.0 is beta.
But does this mean anything to those who don’t work in the tech space and should there be a time-limit on how long a site can remain in beta?
To many, Apple can do no wrong. The company has one of the most loyal followings of any in the world.
When it launches a new product, fans and press flock. Apple's CEO Steve Jobs is about as close to being a "rockstar" as any CEO can get.
Launched recently, Signposter.com is a site from WPP which allows businesses to buy and create outdoor advertising in the UK.
The service, which makes good use of maps to pinpoint billboards, buses and other locations, aims to make it easier for small businesses to get involved in the outdoor ad space.
Comet has released a beta version of its homepage this week, allowing customers to give feedback before the new design officially goes live.
We've taken a look to see what has changed...
Like.com launched back in November 2006, with a shopping comparison site that enabled users to search for clothing and other fashion items by using both text and images as queries.
Since then, it has been redesigned completely, so we've taken a look to see how it has developed...
Choosing the right colours when designing a website is something that requires a lot of patience and experimentation, and – ideally – a minimum of guesswork.
Thankfully there are some useful rules of thumb to follow when it comes to working with colours, as well as some truly excellent sources of inspiration out there to help you make the right colour choices for your brand, website, and audience.
Let's start off by considering why colour matters, then I’ll list 20 colour recommendations for web professionals, followed by some pointers to my favourite tools at the end of this article.
Traffic acquisition is a tough game, especially in current times. However, it’s a little easier if you know that you can drive more conversions from the same traffic than your competition can.
This can be achieved by cutting on-site waste.
Effective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing the job properly.
Taken from our newly updated Paid Search Marketing Best Practice Guide, here are twelve landing pages success factors which should help improve your landigng pages and convert more vistors...