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Michael Mattis has offered e-commerce companies some tips for optimising landing pages on Yahoo!'s Search Marketing Blog.
Around half of all purchases online are preceded by a search, so making the most of your landing pages is clearly important. Here's a selection of Michael's tips...
Microsoft is set to release a beta version of its web analytics tool this summer, and sneak previews of the Google Analytics competitor have already leaked onto the internet.
Are you catering for the thousands of people in the UK whose first language isn't English? If not, you might be missing a trick.
Here, we speak to E.ON UK new media manager Paul Squires about its multi-lingual content strategy and the potential boost it can give to customer service and sales.
Rumour has it that the next version of the popular screen reader Jaws may be able to handle Ajax interfaces.
Currently in private beta, Spock is a new search engine that aims to become the leading method for finding information about people on the internet.
The European Union (EU) has approved funding worth €120m (£80m) for a German search engine project to be developed by firms including Bertelsmann, Siemens and Deutsche Thomson.
The Theseus project aims to develop the world's most advanced multimedia search engine, creating a set of tools for indexing images, sound and text.
Indeed has launched the UK version of its job search engine today, aiming to deliver more comprehensive results for job seekers by aggregating job listings from a wide range of sites.
As part of our recent usability research, we asked respondents to name their favourite gurus in the field of user experience, with the aim of producing a Hall of Fame.
Many of the UK's charities are failing to make the most of the internet, according to E-consultancy's second annual Charity Website Benchmarks report, with research conducted by iConcertina.
The study found that many charity sites have improved in terms of usability and communication, but there is still a lot of work to be done when it comes to transparency and accessibility.
Some 120 charity websites were benchmarked across six core areas: usability, accessibility, communication, transparency, responsiveness and integration. We'll look at some of the headline findings after the jump...
US venture capital firm Bay Partners has launched AppFactory, a program that will invest in developers creating applications for the Facebook platform.
Google Maps has launched an on-site applets platform that could do for the mapping tool what Apps have done for Facebook.
Mapplets are mini web applications that can be bolted on to extend a user's Google Maps experience with a range of new functions, from petrol prices to Manchester's Metro system.
Problems with the checkout process constitute the single biggest loss of revenue for many e-commerce sites, with almost half of online retail transactions abandoned at this stage.
According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage.