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Yell.com has today unveiled a new look for its homepage, and has opted for a cleaner, more streamlined version.
This is how it looks:
An investment in usability - optimising the user experience on your website - is a smart move to make, as outlined in our new Usability Business Case report.
Whether you hire a usability agency to look at your website's usability, or choose to undertake usability studies in-house, enhancing your site can deliver a massive return on investment.
Moveme.com is a new website which aims to take the hassle out of moving house in the UK, by providing a tool that allows you to plan all aspects of the process.
The site provides a 'diary' to help you to arrange all aspects of the house move - getting quotes from removal firms, redirecting your mail, organising surveys, and so on.
Ted Speroni heads the European operations of HP.com, as well as the tech giant’s regional preferred online partner programme – an interesting case study in how to incentivise resellers via the web and drive sales through third parties.
We spoke to him recently about the challenges of running and managing the programme, as well as future plans for improvements.
A new study from comScore has questioned the validity of using cookie-based data to measure website audiences, claiming that unique visitor counts for websites may be overstating the actual visitor totals by as much as 150%.
The measurement group, which surveyed 400,000 home computers, found that three in ten US internet users regularly delete cookies from their computers.
In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.
But what AT&T missed was how its advertising affected later search behaviour.
Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.
The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.
Take a look at this beautiful screenshot:
So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.
The dilemma is this: Which advertisement should you click?
eBay has partnered with the Mozilla Foundation to offer a new browser extension that could bring retailers more traffic.
The Firefox Companion for eBay entered an alpha test phase, inviting help from "experienced eBay users".
Providing effective feature filtering - allowing users to narrow search results and / or navigate through a website by selecting multiple product features - can make a big difference to customer experience.
Many people will only use the search option on an e-commerce site as a last resort, and most prefer to navigate through a site using links, because this requires less mental effort.
TapeFailure is a new analytics tool which tracks visitor behaviour on your site, then allows you to watch their browsing in a video format.
TapeFailure is currently is beta, and, though it doesn't collect all the data that other web analytics software does, the video option provides an insight into what users actually do on your site.
Bowen Craggs has published a study on how the 60 biggest corporations' sites rank in terms of serving the media, customers and investors.
The FT Bowen Craggs Index studied 20 corporate websites from Europe, 20 from the US, and 20 from the rest of the world. Of the top ten websites, eight were from Europe, and two from the US.