Posts in Customer Experience

Flickr changes homepage, users not too happy

Photo sharing site Flickr today launched a new version of its homepage, altering the look and adding a few new features.

Flickr hompage

4 comments

Successful surveys for hard times

In hard times, winners will sharpen their customer experience to focus on what matters most to customers and feedback takes on a crucial role; but only if it provides actionable results.

1 comment

Offering free delivery? Then shout about it...

As reported yesterday on this blog, Amazon has made the smart decision to lower its threshold for free delivery to £5. 

The site trumpets this by displaying a letter from Jeff Bezos on its homepage, as well as in bold text on the product pages, so no customer can be in any doubt about the offer: 

Amazon free delivery

2 comments

Add search to your website - 10 hosted site search tools

If your website has a lot of content, offering your users search functionality that makes it easier for them to find the content they're looking for is a usability must.

It can also enable you to track which content is most popular.

2 comments

Site review: Fish4.co.uk redesign

Fish4 launched a revamped version of its classifieds website last week, aiming to provide more useful advice to searchers alongside its jobs, car, homes and holiday listings.

Fish4

As well as the new section, Fish4 says it has also improved functionality and added a new search tool.

I've been taking a look at the site to see how it measures up... 

0 comments

Tips on site search results pages

As ever, Grokdotcom has some useful e-commerce tips, this time on optimising site search results pages.

According to Daniel McGuigan, the search box can be the last chance to get a visitor to take action on your site, if they haven't found what they want through navigation, landing pages or your homepage.

This is certainly true, but some visitors may also use the search box as their first port of call if they have a particular product in mind when visiting a site.

1 comment

People hate intrusive ads, so why do publishers love them?

eMarketer has published a timely post on the endurance limits of web users in relation to one of the lamest online ad formats know to man, aka the floating overlay.

By looking at data provided by Dynamic Logic, the firm found that the average person can tolerate two sucky ads per hour, before doing an Assault on Precinct 13 in the comfort of their own office. Doing a Rambo might be more appropriate...

10 comments

To link or not to link?

Recently, Tim O'Reilly asked "Is Linking to Yourself the Future of the Web?"

In his post, he observed that many online properties are linking to themselves more than they're linking out, oftentimes by building aggregators of some form or another to do so.

1 comment

MySpace launches MyAds, but will it work?

MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.

The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?

As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).

1 comment

Halfords improves e-commerce offering

A few months ago, I looked at Halfords' e-commerce site from a user experience perspective, and found it lacking in some areas.

A bit of tweaking has happened since, so it's only fair to comment on the improvements that have been made...

8 comments

Owls will beat the recession, ostriches won’t

It seems fair to say that we can now start using the term ‘recession’ openly, without being called pessimists. The question is: what are you going to do about it?

To find out, you only need to figure out whether you are going to be an ostrich, or an owl.

You’ve probably already guessed where I’m going with this one…

0 comments

Q&A: Santiago Siri of Popego

Launched recently, Popego gathers together your profiles from various social media sites, and uses them to build up an 'interest profile' to recommend content to users.

We talked to founder Santiago Siri about Popego's user experience, privacy concerns, and how the company plans to monetise the site...

0 comments