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Posts in Customer Experience

Useful online colour resources

In my last post, I provided a number of useful online resources for stock photography because visitors tend to make very quick decisions as to whether they're going to stay on a site based on aesthetics.

Another important aspect to an appealing website is using the right colours. Fortunately, there are lots of great online tools and resources for discovering and choosing them.

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User generated content: beyond technology

Enabling customers to write honest, unedited product reviews is practically required on ecommerce sites today. Consumers want to hear from people like them, and they have plenty to say about the products they purchase. Smart online retailers analyse reviews’ impact on sales conversion, average order value, return rates, and more.

But to stop at these results would mean missing out on the entire potential of customer reviews – and of the customer’s voice in general.

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Site review: Last.fm beta

Online music provider Last.fm is currently in the process of revamping its website, with a beta version running alongside the old site.

Last.fm profile page

We've taken a look at to see what improvements (if any) have been made...

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Google provides tips on duplicate content

Duplicate content is an important issue and something that can have an adverse effect on a website’s search engine rankings.

So lots of site owners will be pleased to hear that Google has provided some tips on how to address it.

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Stock photography resources and tips

Studies have shown that visitors decide very quickly whether or not to stay or leave a website.

A big factor in that decision is the visual aesthetic of your website. Does it look appealing? Is it professional? Does it convey the right message?

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Five online bookmarking tools

For anyone doing research online, or just spending a lot of time browsing, bookmarking tools are an extremely useful of saving content for later or sharing it with friends and colleagues.

Here are five of my favourite bookmarking tools for your viewing pleasure...

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What in-store retailing can teach us about how to sell better online

I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper – I owe them at least that plug…).

For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded me just how much we still have to learn about how online selling works, and how much we can apply from offline.

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Who pays the price for poor usability? For air tickets online it could be you!

Booking flights online can be tricky and mistakes are common due to poor usability.   

Apparently, however, many airlines are unwilling to refund these user errors or learn lessons from them.

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Polar Rose widens beta test

Polar Rose is a Swedish startup that has been developing facial recognition technology for image search since it launched at the end of 2006.

Polar Rose homepage

It has recently updated the look of its image search facility and made the image recognition plugin available for Internet Explorer users, so we've taken a look to see how effective it is...

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Web editors: 5 reasons to love standfirsts

Better search results, higher clickthrough rates, more targeted traffic, improved usability… why every web writer should embrace standfirsts.

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Site review: The Filter

The Filter, Peter Gabriel's new online music, movies and video recommendation service launched this week.

As with Last.fm, it aims to provide users with recommendations based on their preferences and listening habits, but is it as good?

The Filter 

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Four ways to speed up your landing pages

If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.

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