Posts in Customer Experience

Site review: Telegraph.co.uk revamp

Telegraph.co.uk unveiled its new look website this week, with the stated aim of increasing the number of pages each visitor views on the site.

New Telegraph homepage

We've taken a look to see how it shapes up...

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Web-based HTML and CSS validation tools

Are you validating your website's HTML/XHTML and CSS? If not, you should be.

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Site review: Mothercare

Mothercare's online sales have risen dramatically over the past financial year. They reached a total of £85.5m, an increase of 78% on the previous year.

With this kind of performance, the company must be doing something right online, so we have decided to take a look at its website...

Mothercare homepage

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Q&A: Vicky Smith of Travel.co.uk

Travel.co.uk is the latest entrant into the travel comparison market, having launched last week with a website that compares package holidays from some of the UK's top tour operators and travel agents.

Travel.co.uk

We talked to Travel.co.uk's Marketing Manager Vicky Smith about the site...

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To phone or not to phone?

I recently worked with a client who runs a relatively small e-commerce operation as a second business.

He lamented the fact that when he provided a phone number on his website, his sales more than doubled but the time required to run the business also more than doubled because of all the phone calls, which was not viable for him.

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What should you have in your shopping basket?

Shopping baskets are a key part of the design of an e-commerce site, forming a stepping stone between finding products and entering the checkout process.

They also provide a useful way to review the products selected for purchasing, and offer site owners a chance to reassure customers about security and payment options.

Let's look at some examples of basket design used by popular online retailers, to see what works, and what doesn't...

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Site review: Travel.co.uk

Travel.co.uk launched a package holiday comparison site last week, with a focus on providing a better user experience than existing competitors.

Travel.co.uk homepage

We have taken a look to see how it measures up...

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Site review: Borders' new UK offering

Having recently ended its partnership with Amazon and launched a new e-commerce site in the US, I expected that Borders would develop a similar version for the UK.

However, the redesigned Borders.co.uk has now gone live and it is completely different to its US counterpart.

We’ve taken a look to see how they compare...

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Site review: DisneyStore.co.uk

DisneyStore.co.uk is part of the main Disney website, which is presumably a fantastic source of targeted traffic. But is it making the most of this popularity to sell its products online?

The answer at this stage is a firm 'no', but we have analysed the key areas of the website to recommend a number of improvements that Disney can make to improve the customer experience, which in turn should boost sales.

Disneystore.co.uk

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Embedding Flash content using SWFObject 2

Embedding Flash content into a web page seems simple and in theory, it is.

But if you're using embed/object tags alone to embed Flash content, potential issues lurk under the surface.

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IBM invents teleportation system

There is no technology company in the world quite like IBM.

Its history dates back to 1889 and perhaps no other technology company has been through as much and reinvented itself as many times.

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Ten things Boots can do better online

Boots' website is pretty good in some areas, but as with pretty much all retail sites there are always areas crying out for optimisation.

We've come up with a few suggested improvements from a customer experience perspective....

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