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Many companies have invested heavily in the past twenty years in loyalty schemes, particularly in the retail and travel markets.
But recent research has suggested that this has had little impact - with only one in four UK consumers professing strong loyalty to their favourite brands.
More interesting are the regional variations the research uncovers, with strong loyalty at 33% in the Tyne Tees area but only 20% in Scotland. Why is this?
When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?
Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.
Mydeco.com is an interior design website which aggregates products from 500 retail partners, including Marks &Spencer, John Lewis, and Argos.
Shoppers using an e-commerce site have two main ways of finding the exact product or service they want – the navigation bar and the search box.
While many sites have great navigation, there are plenty whose search options return some pretty poor results.
The web is a tough place to sell services. Results are quite easily measured and people will only buy things that are clearly worth their money.
Can eye-tracking stand that test?
Many online retailers must work harder to create a more personalised and interactive experience which does a better job of reflecting their brand, writes Aliya Zaidi.
There used to be an 'eight second rule' that predicted how long users would wait for a web page to load before abandoning their efforts and heading off into the sunset.
But this has since come down, with Jakob Nielsen telling E-consultancy recently that the reality is now closer to one second.
With increased connection speeds, users expect pages to load almost instantly and many will hit the back button if they feel they are being kept waiting.
Software as a Service (SaaS) tools help email marketers look smart by keeping it simple - so long as the techies who designed them understand how their customers do things.
Bertie Bosrédon has spent the last two years assembling the new media team at Breast Cancer Care – not an easy task considering budget constraints, competition for staff and the challenge of educating other departments about online marketing.
We spoke to him about the upcoming user-centred redesign of Breast Cancer Care’s website and whether opportunities for charities in social media marketing live up to the hype.
The Independent has completed a long overdue revamp of its website, placing more of an emphasis on multimedia content.
A new study from Jakob Nielsen suggests that average returns from usability work have fallen "substantially" in the last few years.
The average ROI from the projects surveyed was 83% - down from 135% six years ago, but high enough to show that they are still well worth the effort.
Here, we speak to Sergio Falletti, director of mobile app specialists Future Platforms about the challenges and opportunities of mobile website design.