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Posts in Customer Experience

The Guardian redesigns its home page

The Guardian has today unveiled a new look for its homepage, with a more image-heavy approach than the previous version...

New Guardian front page

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Usability research attracts more than 600 participants

Those interested in online usability issues are encouraged to take part in the user experience survey which we are running in association with behavioural research consultancy Bunnyfoot.


Microsoft upgrades Hotmail

Windows Live Hotmail, the successor to MSN Hotmail, has launched worldwide today, offering the most comprehensive upgrade to the email service since its inception in 1996.

The new version of Hotmail has been in beta for the past two years, with 20m users testing it. From yesterday, the 280m active Hotmail accounts will be migrated over to Windows Live Hotmail.


Election fiasco shows importance of usability tests

The cost of failing to usability test designs before deployment has unfortunately been shown again in Scotland's controversial election results.


Yell.com redesigns homepage

Yell.com has today unveiled a new look for its homepage, and has opted for a cleaner, more streamlined version.

This is how it looks:

New Yell homepage 


Five reasons why you should embrace Usability

An investment in usability - optimising the user experience on your website - is a smart move to make, as outlined in our new Usability Business Case report.

Whether you hire a usability agency to look at your website's usability, or choose to undertake usability studies in-house, enhancing your site can deliver a massive return on investment.


Moveme.com plans your house move

Moveme.com is a new website which aims to take the hassle out of moving house in the UK, by providing a tool that allows you to plan all aspects of the process.

The site provides a 'diary' to help you to arrange all aspects of the house move - getting quotes from removal firms, redirecting your mail, organising surveys, and so on.

 Moveme planner


Interview: Ted Speroni, director, EMEA, HP.com

Ted Speroni heads the European operations of HP.com, as well as the tech giant’s regional preferred online partner programme – an interesting case study in how to incentivise resellers via the web and drive sales through third parties.

We spoke to him recently about the challenges of running and managing the programme, as well as future plans for improvements.

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Cookie-based data inflates website stats

A new study from comScore has questioned the validity of using cookie-based data to measure website audiences, claiming that unique visitor counts for websites may be overstating the actual visitor totals by as much as 150%.

The measurement group, which surveyed 400,000 home computers, found that three in ten US internet users regularly delete cookies from their computers.


Keyword Creativity: An online opportunity for ad agencies?

In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative m-life, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.

But what AT&T missed was how its advertising affected later search behaviour.


What's wrong with E!Online's grasping ad strategy?

Here’s a very quick example of what can happen when you stop caring about your users, or, become overly-influenced by your ad sales department.

The culprit here is E! Online, the entertainment site that is one of the top 1,500 most popular websites according to Alexa.

Take a look at this beautiful screenshot:

E! Online plays 'spot the story'

So then, you visited to read a story but are now faced with a terrifying dilemma, and one that has nothing to do with the reason you visited.

The dilemma is this: Which advertisement should you click?


eBay partners with Firefox for enhanced visibility

eBay has partnered with the Mozilla Foundation to offer a new browser extension that could bring retailers more traffic.

The Firefox Companion for eBay entered an alpha test phase, inviting help from "experienced eBay users".