Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Stats suggest that the average abandonment rate for shopping carts is around 60% and that 12% of these customers bail out before reaching the checkout stage.
Many customers may have simply added items to their shopping basket for comparison purposes, which is something etailers cannot control, but others may well be abandoning them due to problems which can easily be fixed.
Here are ten tips on how make the process as easy as possible for customers:
Customers tend to make snap judgements about whether they can trust your company by looking at your site, so it's important to give the right first impression.
As many people still have concerns about shopping online, your website needs to appear as credible and trustworthy as possible.
Here are some tips:
New research from the e-tailing group has reinforced the importance of user reviews for etailers, with 98% of shoppers reading reviews before making a purchase.
The US-based study (pdf) concludes that reviews are a 'must-have' for e-commerce sites, so why are some retailers still not adding reviews?
The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.
So how can you make the most of them from a search marketing perspective?
Here are some suggestions...
When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.
You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?
The Guardian continued the redesign of its site this week, unveiling a new look to the navigation as well as dropping the 'unlimited' from its name.
Using print advertising to drive traffic to online properties is a great example of integrated marketing.
Except when the consumers can't access the site.
Free delivery offers are the main driver behind online shoppers' purchase decisions - more so than even their site experience, a new study by ForeSee Results has indicated.
The company surveyed more than 10,500 visitors to 30 top retail websites in the UK to find out what drives site traffic, sales and satisfaction.
Over a third (34%) cited free delivery as the most important factor in their last purchase decision. A positive site experience was the only other thing mentioned by a significant amount of respondents (15%).
An effective and easy to use navigation system is essential for any site and can be the difference between making a sale and losing a customer.
The navigation should be easy to find and use, and should work consistently across the site. Make users work too hard and you risk losing them to another, more usable rival.
Here are some checkpoints for making your navigation more effective:
Many companies have invested heavily in the past twenty years in loyalty schemes, particularly in the retail and travel markets.
But recent research has suggested that this has had little impact - with only one in four UK consumers professing strong loyalty to their favourite brands.
More interesting are the regional variations the research uncovers, with strong loyalty at 33% in the Tyne Tees area but only 20% in Scotland. Why is this?
When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?
Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.