Posts in Customer Experience

Does beta mean anything to the average user?

One of the most common words to be found on sites that might be defined as being Web 2.0 is beta.

But does this mean anything to those who don’t work in the tech space and should there be a time-limit on how long a site can remain in beta?

6 comments

MobileMe's less-than-stellar launch shows Apple is not perfect

To many, Apple can do no wrong. The company has one of the most loyal followings of any in the world.

When it launches a new product, fans and press flock. Apple's CEO Steve Jobs is about as close to being a "rockstar" as any CEO can get.

3 comments

Site review: Signposter.com

Launched recently, Signposter.com is a site from WPP which allows businesses to buy and create outdoor advertising in the UK.

Signposter.com

The service, which makes good use of maps to pinpoint billboards, buses and other locations, aims to make it easier for small businesses to get involved in the outdoor ad space.

3 comments

News of the World gets a new look

The News of the World is launching a new look website next week, with more of a focus on blogs and video content.

News of the World beta

There is a beta version of the site online now, so are the changes an improvement?

0 comments

Comet introduces new homepage

Comet has released a beta version of its homepage this week, allowing customers to give feedback before the new design officially goes live.

Comet beta homepage

We've taken a look to see what has changed...

0 comments

Site review: Like.com

Like.com launched back in November 2006, with a shopping comparison site that enabled users to search for clothing and other fashion items by using both text and images as queries.

Like.com homepage

Since then, it has been redesigned completely, so we've taken a look to see how it has developed... 

2 comments

20 colour tips for website design

Choosing the right colours when designing a website is something that requires a lot of patience and experimentation, and – ideally – a minimum of guesswork.

Thankfully there are some useful rules of thumb to follow when it comes to working with colours, as well as some truly excellent sources of inspiration out there to help you make the right colour choices for your brand, website, and audience.

Let's start off by considering why colour matters, then I’ll list 20 colour recommendations for web professionals, followed by some pointers to my favourite tools at the end of this article.

17 comments

Go lean to improve on-site performance

Traffic acquisition is a tough game, especially in current times. However, it’s a little easier if you know that you can drive more conversions from the same traffic than your competition can.

This can be achieved by cutting on-site waste.

1 comment

12 PPC landing page tips

Effective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing the job properly.

Taken from our newly updated Paid Search Marketing Best Practice Guide, here are twelve landing pages success factors which should help improve your landigng pages and convert more vistors...

2 comments

Delicious launches revamped website

Online bookmarking service Delicious has relaunched with an improved version of its site, with improvements including an enhanced search facility.

New Delicious homepage

1 comment

Would you buy a diamond ring from this website?

This week's episode of Dragons' Den featured Gloucestershire jeweller Clive Billing asking for a £255,000 investment in his website diamondgeezer.com.

diamondgeezer homepage

Billing received an offer from three of the Dragons (the highest ever in the programme's history) but backed away due to the 40% equity the VCs were demanding. See him here via the iPlayer.

Have the Dragons missed out on a golden opportunity? Or has Billing? We have taken a look at the site to find out...

6 comments

Site review: Google Knol beta

Google Knol, the search engine giant's answer to Wikipedia, launched in public beta last week.

Knol homepageWe've taken a look to see how it measures up to the popular online encyclopedia, and whether it offers any potential SEO benefits...  

0 comments