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Web analytics and measurement are playing an increasingly pivotal role as marketers strive to deliver the best possible customer experience, according to two pieces of research published by E-consultancy this month.
Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.
The figure comes from a survey of over 2,000 consumers by vzaar.com, which provides video technology to sellers on eBay.
It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.
Twenty five per cent of financial firms' websites present product information in an unclear or misleading way, according to a review by the Financial Services Authority (FSA).
The study found that several sites were difficult to navigate and often failed to display key information.
How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?
Thord Daniel Hedengren has written a series of posts that argue blog sidebars are being rendered useless by widget clutter.
He takes a look at things bloggers should and should not be doing with this valuable but often "wasted" inventory.
Here are Thord's tips...
Several AIM-listed companies reportedly face sanction because they haven't yet developed an adequate web presence.
According to The Business, firms listed on the junior exchange were given a deadline to set up a basic website containing information on board meetings, results etc.
Property website Rightmove has unveiled a revamped version of its site, with a new look and feel as well as improved navigation.
The Christmas season is well underway for retailers, which means customer service departments will be facing a battle to maintain standards.
With many customers shopping online for the first time, as well as those internet shopping veterans who will turn out in great numbers, etailers must ensure that they provide a positive experience to encourage repeat business.
So how can they do it? Some tips after the jump...
There was some lively debate at an E-consultancy Persuasion Marketing roundtable last month about whether this topic constitutes a separate discipline which should have its own processes and budget.
Almost nine out of ten British web shoppers experience difficulties when purchasing online, while etailers compound these problems with poor customer service, according to a new survey.
The survey of 2,118 UK adults, conducted by Harris Interactive for Tealeaf, found that many (37%) customers were likely to abandon transactions if they experienced problems.
Rewards scheme operator Webloyalty is on the sharp end of some ferocious comments from consumers who feel they have been misled.
The company operates an online rewards scheme through companies such as Interflora, to offer new customers the chance to save money on future purchases at participating retailers. When customers opt to take part in the rewards scheme (by entering and confirming an email address) Webloyalty signs them up to its programme.
What many customers don't seem to realise, based on various forum threads, is that it will cost them £8 per month (after a one-month trial period), and that Webloyalty gets their credit card details from the retailer.