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Amazon is one of the great e-commerce success stories, and we often use the site as an example of best practice. But what can it improve?
The site's usability isn't perfect but users have become familiar with the way it works, and Amazon won't want to mess with a winning formula. It's the same story with eBay. Change isn't so easy once you achieve scale at a global level.
Nevertheless we've spotted some areas that could be improved upon...
According to figures quoted in The Guardian this week, ITV's online video player has been losing traffic, while the BBC iPlayer has grown rapidly since its official launch last month.
ITV's offering beat the iPlayer to market, launching a 30 day catch-up service back in June, so why has the BBC overtaken it so quickly? Let's take a closer look at the two services to find out...
There are many factors that can affect a website's conversion rate, from obvious, common sense problems to issues that require more detailed analysis.
Sometimes little things can make a big difference - we present ten tips to up your conversion rates:
Professional social network LinkedIn has launched a series of changes to its homepage and added a new system of navigation.
The BBC today launched the new drag and drop-tastic version of its homepage, packed with Web 2.0 features and the ability to customise content.
Stats suggest that the average abandonment rate for shopping carts is around 60% and that 12% of these customers bail out before reaching the checkout stage.
Many customers may have simply added items to their shopping basket for comparison purposes, which is something etailers cannot control, but others may well be abandoning them due to problems which can easily be fixed.
Here are ten tips on how make the process as easy as possible for customers:
Customers tend to make snap judgements about whether they can trust your company by looking at your site, so it's important to give the right first impression.
As many people still have concerns about shopping online, your website needs to appear as credible and trustworthy as possible.
Here are some tips:
New research from the e-tailing group has reinforced the importance of user reviews for etailers, with 98% of shoppers reading reviews before making a purchase.
The US-based study (pdf) concludes that reviews are a 'must-have' for e-commerce sites, so why are some retailers still not adding reviews?
The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.
So how can you make the most of them from a search marketing perspective?
Here are some suggestions...
When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.
You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?