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Posts in Customer Experience

My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

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Welovelocal launches local listings site

Welovelocal is a recently-launched local listings directory that serves the London area at the moment, but plans to expand the service to the rest of the UK.

welovelocal

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Makeover planned for eBay

eBay is planning some major changes to its site in a bid to make it more appealing to buyers and boost its auction revenues.

The changes, announced at the eBay Live event in Boston by chief executive Meg Whitman, will focus on improving eBay's homepage and search results.

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Powerset to launch a natural language search engine

Powerset is a San Francisco based startup which is generating a fair amount of buzz around its product - a natural language search engine which aims to 'break the confines of keyword search'.

Powerset

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Usability market to grow 20% in 2007 - new report

The UK market for usability and accessibility will grow by 20% in 2007 to a value of around £180 million, according to a new report published this week by E-consultancy.

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Yahoo! goes blue for search results

Yahoo! is testing a new design approach for its search pages, topped by a distinctive shiny blue bar.


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Ten tips for product landing pages

Around half of all online purchases are preceded by a search, so landing pages can be vital to the success of your e-commerce plans. 

The trick is to consider the mindset of your visitor and provide just enough information to persuade them to purchase, but not too much so that they are distracted.

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Telegraph launches RSS reader

The Telegraph has added a new feature to its MyTelegraph section - an RSS reader that gives the paper's online readers a chance to read other news sources without having to leave the site.

MyNews

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Baidu to launch in Europe?

Baidu, China's biggest search engine, is reportedly planning to take on rival Google in the European market, with the company expected to launch a European version of its search engine.

Baidu has so far held off competition from Google to remain the biggest search player in China - it has 58% market share, compared with Google's 17%.

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Ask revamps its search engine

Ask.com has launched Ask3D, a revamp of its search engine, which delivers results from a range of media types, as well as offering a new method of navigation.

Ask.com 

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Establishing trust in the buying process

Establishing customer's trust is essential in online retail, there are plenty of reasons why customer may be reluctant to buy online - reports of online fraud are enough to dissuade many people from shopping online.

While nothing is guaranteed to make customers trust your website, there are many things which will damage trust, and trust is very difficult to re-establish once it is damaged.

2 comments

Google shifts in to offline web gear

Google is attempting to bridge the divide between online and offline working by releasing new software that syncronises the two.

At its Developer Day in Sydney today, the company announced Google Gears, an open-source technology platform that allows programmers to build websites that continue to function even without connectivity.

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