Posts in Customer Experience

Site review: Fish4.co.uk redesign

Fish4 launched a revamped version of its classifieds website last week, aiming to provide more useful advice to searchers alongside its jobs, car, homes and holiday listings.

Fish4

As well as the new section, Fish4 says it has also improved functionality and added a new search tool.

I've been taking a look at the site to see how it measures up... 

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Tips on site search results pages

As ever, Grokdotcom has some useful e-commerce tips, this time on optimising site search results pages.

According to Daniel McGuigan, the search box can be the last chance to get a visitor to take action on your site, if they haven't found what they want through navigation, landing pages or your homepage.

This is certainly true, but some visitors may also use the search box as their first port of call if they have a particular product in mind when visiting a site.

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People hate intrusive ads, so why do publishers love them?

eMarketer has published a timely post on the endurance limits of web users in relation to one of the lamest online ad formats know to man, aka the floating overlay.

By looking at data provided by Dynamic Logic, the firm found that the average person can tolerate two sucky ads per hour, before doing an Assault on Precinct 13 in the comfort of their own office. Doing a Rambo might be more appropriate...

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To link or not to link?

Recently, Tim O'Reilly asked "Is Linking to Yourself the Future of the Web?"

In his post, he observed that many online properties are linking to themselves more than they're linking out, oftentimes by building aggregators of some form or another to do so.

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MySpace launches MyAds, but will it work?

MySpace has unveiled ‘MyAds’ to the world, an advertising platform aimed at small businesses with small budgets. Display ads can be bought on a cost-per-click basis.

The company wants to increase revenues during the economic downturn / correction / recession, but is this the magic bullet?

As I see it, there are five problems areas for MySpace to overcome (aside from the minor complaints that the site requires the latest version of Flash to work, and doesn’t work in Google Chrome).

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Halfords improves e-commerce offering

A few months ago, I looked at Halfords' e-commerce site from a user experience perspective, and found it lacking in some areas.

A bit of tweaking has happened since, so it's only fair to comment on the improvements that have been made...

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Owls will beat the recession, ostriches won’t

It seems fair to say that we can now start using the term ‘recession’ openly, without being called pessimists. The question is: what are you going to do about it?

To find out, you only need to figure out whether you are going to be an ostrich, or an owl.

You’ve probably already guessed where I’m going with this one…

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Q&A: Santiago Siri of Popego

Launched recently, Popego gathers together your profiles from various social media sites, and uses them to build up an 'interest profile' to recommend content to users.

We talked to founder Santiago Siri about Popego's user experience, privacy concerns, and how the company plans to monetise the site...

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High street retailers: menus make a big difference

Home pages for high street retailers may initially come across as similar, but their actual performance differs strongly due to the design of the navigation menus.

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Q&A: Lou Rosenfeld on site search analytics

Lou Rosenfeld is the founder of Rosenfeld Media, a publishing house focused on user experience design, and the co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006).

He also co-founded the Information Architecture Institute and UXnet, the User Experience Network, and as an information architecture consultant, has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find.

Here, we asked Lou a few questions about site search analytics (SSA) – it’s importance in site design and development, and how it is being used by different types of businesses online.

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MySpace Music sings a disappointing tune

The unveiling of MySpace Music last week was eagerly anticipated and was notable because the site managed to launch with all four major record labels as joint venture partners.

But as a product, does MySpace Music live up to its promise? I decided to give it a test drive to find out.

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Unity in search is crucial to success

Over the course of the last couple of weeks, we have been on the lookout for new bits of furniture for the living room, which has involved the internet as the primary resource during this research period.

This has also exposed me to a wide range of online marketing tactics, and a very wide range of websites from the good, to the unusable to the just plain bad.

It is, however, the lack of unity that has been one of the main features of many of the strategies.

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