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Posts in Customer Experience

Starting out with an RSS strategy

RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.

It is just like usability. Jakob Nielsen believes in a rules-based approach. Jared Spool does not. So who do you trust?

0 comments

Search Box E-Commerce Design Pattern

How difficult can it be? It's only a text box and a button, after all.

It is, however, its very simplicity that makes the search box such a great example of the power of design patterns.

What can go wrong when we design a search box (what are the antipatterns)? What are the key elements of best practice in the design of a search box that enable us to avoid these pitfalls? And how many e-commerce search boxes comply with all aspects of the design pattern that we've just developed? For something so apparently simple, it comes as a bit of a surprise that the answer to that last question is none!

6 comments

E-Commerce Design Patterns – who needs them?

E-Commerce directors? E-commerce managers/team-leaders? E-commerce team members? Consultants/agencies? Online shoppers? Or how about all of them?

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Design Patterns Defined

"E-Commerce Design Patterns are a distillation and summary of best practice, that can be applied quickly and effectively to create a variety of specific design solutions"

This is how we've defined design patterns. In this post, we explore in what way design patterns are 'patterns' and then tease apart our definition to compare each part with the definitions other design pattern experts have used.

3 comments