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Posts in Customer Experience

The Times unveils £10m website redesign

The new look Times Online site launched yesterday, ditching the old black and white design, in favour of colour-coding, though the site has been experiencing teething problems so far.

The Times' website, which was redesigned in-house by Tomaso Capuano and Jon Warden, now features lime green in the masthead, and green, blue and grey throughout the rest of the site. The information architecture was designed by Melissa Fleck.

Times Online revamps website

Obvious font issues aside, we think it looks pretty good...

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Making use of overlooked pages

Glossaries, FAQs, and ‘about us’ and ‘contact us’ pages are often overlooked when it comes to SEO visibility and conversion.

So Matt McGee at Search Engine Guide has compiled some tips about how best to realise the revenue-generating potential of these pages.

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The pros and cons of gift vouchers and wishlists

A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.

The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.

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Bubbl.us makes brainstorming / mindmapping easy

Bubbl.us is a site which provides users with an interactive and attractive interface with which to make brainstorm and organise your ideas online. 

Bubbl.us is the brainchild of Russian Kirill Edelman, a web designer who resides in the US. The site uses Flash and Ajax technology to help you organise your ideas simply and effectively.

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Hidden charges and poor usability deter online shoppers

Nearly half of online shoppers would abandon their shopping trolley if confronted by 'hidden' charges during the checkout process, according to a survey from Webcredible.

Webcredible polled visitors to its website in September, October and November, asking them what would make them abandon an order when shopping online.

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iWant strikes again

Once again, Apple has started a new year by announcing a plethora of exciting goodies for technophiles, with the long anticipated iPhone taking centre stage.

As a fairly committed early adopter (I have not used a paper diary since 21st December 1996 – yes I do know the date exactly, because my latest Palm based PDA has all my diary entries since then), I am already drooling.

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Why get more intelligent?

Marketers often ask me why they should want to get more intelligent if their current marketing channel is working? Unfortunately, if they continue to focus on the here and now, instead of looking to the future, they will be heading for trouble.

The rule, “if it ain't broke, don't fix it” doesn't work for marketers, even if they want it to.

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Yell.com redesigns website

Yell.com has unveiled a major redesign of its site, incorporating enhanced search and mapping features.

The new mapping features allow users to plot a selection of local information onto any chosen location within the UK. For instance, if you have searched for a shop, Yell will display near-by cashpoints and parking spots.

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Clever mystery shopper programme format could boost sales

I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.

I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.

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Google's Matt Cutts' tips on SEO

Google software engineer Matt Cutts has summed up a site review session he did at the recent PubCon in Las Vegas.

In reviewing a few sites, he gives some insight into what site mistakes a webmaster should avoid, and gives some tips on improving a site’s search engine visibility.

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Research reveals top 10 UK etailers

A new report has looked into the performance of the top 28 UK retailers as measured by traffic, and has found much room for improvement.

The research, carried out by Marketing Assistance Ltd on behalf of Blast Radius, looked at the whole online shopping experience, from from first visit to returning unwanted items.

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Bebo introduces new mail system for its users

Social networking site Bebo today announced the launch of several new features in the site’s internal mail system, designed to enhance users’ ability to share content among their friends while reducing spam.

The new mail system now sorts incoming messages into two inboxes – one for personal one-to-one messages, the other for messages among groups of two or more users.

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