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Posts in Customer Experience

Fake Web 2.0 vs Real Web 2.0

Is YouTube really a Web 2.0 site? A pointless question, you might think, especially when its founders have just sold the site for $1.65bn.

But not according to a recent blog by Lawrence Lessig, which seems to have sparked off a weird political row over sites that allow users to share content online.

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Multi-channel firms ignore Online Customer Experience at their peril

Many organisations deserve credit for taking Customer experience seriously but what is not so apparent is how widely the quality of online engagement is being properly understood and digested.

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Users turned off by in-stream video ads

More than four in five users find in-stream ads on web video clips “annoying”, according to a study by Forrester Research.

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Top ten viral marketing mistakes

Entertainment marketing outfit AzACreations has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.

The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.

It also offers ten reasons why viral campaigns fail, which we'll list after the jump...

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Reasons to avoid Flash on your website

Web developers and businesses continue to develop Flash based websites, despite the well-documented drawbacks in terms of SEO and usability.

When used well, Flash can be a great tool for the presentation of rich content, but pure flash websites, though they may look good, can annoy the hell out of visitors.

After the jump, some reasons why...

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Do your users know their RSS from their elbow?

Whilst we get all excited about social software and Web 2.0, does the average web user care at all?  Should they?

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Mozilla releases new Firefox 2.0 to compete with IE7

Firefox 2.0 released Just a week or so after Microsoft launched Internet Explorer 7, Mozilla has released the new version of its open source browser - Firefox 2.0 - prompting some people to suggest that the browser wars of the ninieties are back on.

Features of the new Firefox browser include phishing protection, which reports if a web site may be malicious; session saving, which restores windows or Firefox tabs if the browser crashes; improved access to Web feeds; spell checking; and search suggestions.

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Ordnance Survey opens up to developers

Mashup enthusiasts will be pleased to hear that the Ordnance Survey is to release an API for non-commercial applications.

The organisation – whose data access policy has long been the subject of debate – announced the move at an event in its Southampton HQ on Friday.

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Online charities and Web 2.0 - interview with Dean Russell

In summer 2006 E-consultancy published a report called Online Charity Benchmarks, which was compiled by iConcertina, a London-based new media agency with a focus on the charity sector.

We talked to iConcertina's Dean Russell to further investigate the study and the drivers behind it...

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Online safety scheme to get revamp

Word has reached us that the Interactive Media in Retail Group (IMRG) is preparing to re-launch its ‘Internet Shopping Is Safe’ scheme, which aims to reassure UK consumers about online security.

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Jobs shrugs off Zune threat

Apple boss Steve Jobs has laughed off fears over Microsoft’s threat to the iPod through its upcoming digital music player, Zune.

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IE7 upgrade may cause problems for web developers

IE7 is coming...According to Microsoft’s IE Blog, the new version of the Internet Explorer browser will be ready this month, and some web developers are concerned about the new version’s compatibility with some websites.

IE7 will be available for download this month, with the new browser being delivered to Microsoft customers via automatic updates soon after.

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