Posts in Customer Experience

Northern Rock: 10 things it can do better online

We're all Northern Rock 'shareholders' now, thanks to its nationalisation earlier this week.

So we've done our bit and had a look at its website for some suggested improvements...

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How to improve your website's credibility

Customers tend to make snap judgements about whether they can trust your company by looking at your site, so it's important to give the right first impression.

As many people still have concerns about shopping online, your website needs to appear as credible and trustworthy as possible.

Here are some tips:

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User reviews a 'must' for etailers

New research from the e-tailing group has reinforced the importance of user reviews for etailers, with 98% of shoppers reading reviews before making a purchase.

The US-based study (pdf) concludes that reviews are a 'must-have' for e-commerce sites, so why are some retailers still not adding reviews?

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SEO tips for product pages

The SEO benefits of product pages can often be overlooked, with many just offering basic product details, photos and a brief description.

So how can you make the most of them from a search marketing perspective?

Here are some suggestions...

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Don't let Google decide how to describe your site

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed.

You wouldn't let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?

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The Guardian continues its revamp

The Guardian continued the redesign of its site this week, unveiling a new look to the navigation as well as dropping the 'unlimited' from its name.

guardian homepage

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Swatch's Valentine competition isn't too Flash

Using print advertising to drive traffic to online properties is a great example of integrated marketing.

Except when the consumers can't access the site.

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Free shipping = lots of sales

Free delivery offers are the main driver behind online shoppers' purchase decisions - more so than even their site experience, a new study by ForeSee Results has indicated.

The company surveyed more than 10,500 visitors to 30 top retail websites in the UK to find out what drives site traffic, sales and satisfaction.

Over a third (34%) cited free delivery as the most important factor in their last purchase decision. A positive site experience was the only other thing mentioned by a significant amount of respondents (15%).

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Ten tips for website navigation

An effective and easy to use navigation system is essential for any site and can be the difference between making a sale and losing a customer.

The navigation should be easy to find and use, and should work consistently across the site. Make users work too hard and you risk losing them to another, more usable rival.  

Here are some checkpoints for making your navigation more effective:

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Does loyalty count?

Many companies have invested heavily in the past twenty years in loyalty schemes, particularly in the retail and travel markets.

But recent research has suggested that this has had little impact - with only one in four UK consumers professing strong loyalty to their favourite brands. 

More interesting are the regional variations the research uncovers, with strong loyalty at 33% in the Tyne Tees area but only 20% in Scotland. Why is this?

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Optimisation is not a magic trick

When Hitwise published its Hot Shops List of the Top 50 Online Retailers in the UK, I leaned back from my screen and thought what does it all mean?

Strip out travel, IT and services, and you see how online performance still doesn’t correlate with organisation size, market share and buying power.

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Site Review: Mydeco

Mydeco.com is an interior design website which aggregates products from 500 retail partners, including Marks &Spencer, John Lewis, and Argos.

mydeco.com

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