Posts in Customer Experience

Is the blog sidebar dead?

Thord Daniel Hedengren has written a series of posts that argue blog sidebars are being rendered useless by widget clutter.

He takes a look at things bloggers should and should not be doing with this valuable but often "wasted" inventory.

Here are Thord's tips...

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Website-less AIM firms face punishment

Several AIM-listed companies reportedly face sanction because they haven't yet developed an adequate web presence.

According to The Business, firms listed on the junior exchange were given a deadline to set up a basic website containing information on board meetings, results etc.

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Rightmove revamps site as competition increases

Property website Rightmove has unveiled a revamped version of its site, with a new look and feel as well as improved navigation.

rightmove.co.uk - new homepage

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10 tips on improving online customer service

The Christmas season is well underway for retailers, which means customer service departments will be facing a battle to maintain standards.

With many customers shopping online for the first time, as well as those internet shopping veterans who will turn out in great numbers, etailers must ensure that they provide a positive experience to encourage repeat business.

So how can they do it? Some tips after the jump...

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12 tips for Xmas email campaigns

Tink Taylor of dotMailer  has compiled a checklist of 12 tips for 'Effective Email Marketing this Xmas' - all of which look like good things to think about at any point in the year.

We list them after the jump...

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Should 'persuasion marketing' have its own budget?

There was some lively debate at an E-consultancy Persuasion Marketing roundtable last month about whether this topic constitutes a separate discipline which should have its own processes and budget.

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Majority of online shoppers experience transaction problems

Almost nine out of ten British web shoppers experience difficulties when purchasing online, while etailers compound these problems with poor customer service, according to a new survey.

The survey of 2,118 UK adults, conducted by Harris Interactive for Tealeaf, found that many (37%) customers were likely to abandon transactions if they experienced problems.

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Webloyalty reward scheme draws flak from consumers

Rewards scheme operator Webloyalty is on the sharp end of some ferocious comments from consumers who feel they have been misled.

The company operates an online rewards scheme through companies such as Interflora, to offer new customers the chance to save money on future purchases at participating retailers. When customers opt to take part in the rewards scheme (by entering and confirming an email address) Webloyalty signs them up to its programme.

What many customers don't seem to realise, based on various forum threads, is that it will cost them £8 per month (after a one-month trial period), and that Webloyalty gets their credit card details from the retailer.

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Q&A: Bruce Tognazzini on human-computer interaction

Bruce Tognazzini was Apple's 66th employee, developing the company's first usability guidelines and founding its Human Interface team.

Almost thirty years later, he's a principal at Nielsen Norman Group and still making his feelings known when companies commit design errors.

Here, 'Tog' gives us a variety of thoughts on interface design, freedom, the future of computing, the iPhone's place in world history and why he travels around in a 400 sq ft motorhome while towing a 4x4 and two Segways.

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How to use images to increase conversion

Webcredible’s Mrudula Kodali has published some handy tips for using photography in e-commerce – an issue etailers are increasingly grappling with as competition increases and search engines display more multimedia results.

Mrudula says photos can help consumers get a better feel of products on offer, but have to "work hard" to overcome the web's limitations.

See a brief run-through of her suggestions after the jump:

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Microsoft releases web analytics tool in beta

Microsoft's new web analytics tool, codenamed Project Gatineau, has been released in private beta - but not yet for sites in the UK. 

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The beauty of site optimisation

On my way to work the other morning, I noticed that the stylish apothecary Space NK on Westbourne Grove was closed for refurbishment.

Not something likely to inconvenience me enormously, as its beauty products are aimed predominantly at the discerning ladies of Notting Hill.

It did, however, get me thinking about the cost of redesigning a retail outlet and inevitably, considering my line of work, how that compares to the online retailers I talk to day to day.

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