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Product page design is vitally important to the success of an e-commerce operation, and with the Christmas season imminent we thought we'd take a deeper look at how retailers can improve their performance by finessing their product pages.
It doesn't really matter how consumers find your website - if your product pages suck then they'll be unlikely to buy from you. These pages play a huge role in determining whether visitors convert into customers.
Yet a surprising number of product pages lack relevant information and do a poor job of selling the product in question.
So we'll list ten tips for product pages after the jump, to help you convert more people more of the time....
The standards of some of the UK’s biggest retailers are slipping when it comes to the usability of their websites, according to Webcredible’s latest benchmark report.
Half of the sites studied by the firm offered a lower level of online service compared to last year, with the culprits including Marks & Spencer and John Lewis.
Online retailers should remember their heritage in order to ensure they stay ahead of the competition.
Holiday user review website TripAdvisor is relaunching its website, with the revamped version now live in the UK and the US version to follow by the end of the year.
UK retailer Game has unveiled a revamped website that provides customers with recommendations based on previous site usage, as well as customer reviews.
Recent figures indicate that around half of all potential customers bail out during the checkout process.
While there are several reasons for this, including uncontrollable ones like users checking delivery charges or comparison shopping, usabilty problems at the checkout are also partly to blame.
We list ten ways to make the checkout process smoother and reduce abandonment after the jump:
eBay is looking to improve its stickiness for buyers by creating 600 social networks around items for sale on the site.
The ‘Neighborhoods’ feature amalgamates shoppers’ photos, reviews, tips and responses in a bid to provide a fuller experience than the site’s existing discussion forums.
Paul Rouke takes a look at House of Fraser's first e-commerce site and the lessons that can be drawn from its persuasion architecture, browsing functionality and overall user experience.
Two news stories caught my attention recently – the UK launch of the iPhone and the scandal at the BBC over naming Blue Peter’s kitten.
You might not think they are related, or related to usability - but I beg to differ.
There are a lot of excellent websites out there and many have focused on improving the user experience in recent years, but there are still a lot of sites that fail to pay enough attention to usability issues.
After the jump, our list of the things that annoy us about websites, some from well known brands who really should know better...
E-consultancy's recent Travel Website Benchmarks report looks at ways to reduce abandonment once a customer has decided on the travel product they wish to purchase.
A certain amount of drop-off is to be expected at this stage in the process, and customers abandon the process once they have selected a flight or hotel for a variety of reasons.
Yahoo! has made a number of changes to its search engine, adding a search assist feature, as well as beginning to display videos, photos and other media in search results.