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Dr Martens has launched a new website at freedm2.com through Saatchi Interactive. The site aims to increase engagement with customers using a range of multimedia interactions and ‘social’ elements, such as creating and sharing videos and music.
But it is all in Flash, you can’t buy shoes, and the registration doesn’t seem to work…
Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search.
It’s great, but it’s also gimmicky – KISS.
I have noticed a worrying shift in attitude in large companies which needs addressing.
Five or so years ago, our clients would use web analytics to continually carry out small tests on the website, measure the improvements and test again. This iterative web development process now seems to be hugely hindered by red tape and protocol.
Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!
If you’re watching the Web 2.0 scene in the UK then you might be interested in some thoughts on the annual d.Construct conference I attended last Friday.
For most busy people, the desktop is their short term dumping ground for files that they intend to put somewhere specific. The BumpTop is meant to make your messy computer desktop more like a messy real desk top - but do users want that or would they find a file explorer's built in organisational system more usable?
Recent moves by social networking sites into the digital music business have been backed by a new report.
The 2006 Digital Music Survey, carried out by Entertainment Media Research, shows the likes of Bebo and Myspace have a strong influence over the way listeners’ discover and purchase music online.
New online music outfit MixAlbum.com , featured on the BBC’s Dragon Den last night, has postponed its launch until next week after receiving unexpectedly high traffic after the show.
Founder Ian Chamings told E-consultancy the site, which was due to go live before his TV appearance, would launch next Tuesday after an upgrade of its processing power.
Y Combinator-backed online calendar web app Kiko has attracted a lot of attention since being placed for sale on eBay last week. We've interviewed one of the founders to understand a bit more about the reasons behind the sale...
The Guardian reports that Yahoo is close to a deal with Orange to provide search services to the mobile operator’s subscribers.
The agreement, following a similar deal with 3, would be a boost for the portal in its battle for mobile search users against Google.
In another indication of growing interest among VCs in Web 2.0 outfits, Netvibes has raised US$15 million in a round of financing led by existing backer Index Ventures.
The Paris and London-based start-up, which claims to have recruited five million users of its customisable Ajax home page, plans to use the funding to help it take on rivals such as Microsoft's Live.com and Pageflakes.
Analyst group Gartner has included mashups, Ajax and other elements of Web 2.0 in a report that predicts which key technologies are likely to impact on businesses over the next decade.