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Skoda, sponsors of the Tour de France, has released an online platform designed to give British cyclists a taste of the action.
The ‘Little Bit of the Tour’ allows cyclists to map a route in the UK that closely matches a part of France's famous race.
Now do you think we’re sexy?
Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.
At the launch of the 2016 Measurement and Analytics Report, in association with Lynchpin, we heard a panel of customer insight analysts discuss the digital measurement landscape.
Marketers from QVC, The Telegraph Media Group, Thomas Cook Group Airlines and O2 gave us their thoughts on everything from tag management to management buy-in.
Here's what they had to say..
When it comes to gaining customer insight, is there such a thing as too much information?
According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.
They say a picture is worth a thousand words.
Which must mean that data visualization is worth an indeterminate amount of numbers... right?
Regardless, it's time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!
According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.
Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole.
For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.
I use Fitbit religiously to track my steps, heart rate and sleep patterns.
I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.
Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?
As the technology edges closer to maturity in digital, here's an introduction to predictive analytics.
According to Pat Symonds, CTO of Williams, digital technologies like virtual reality are set to play a key role in how fans engage with the Formula One experience.
From fashion to travel, we’ve seen many brands utilise this new technology to enhance the consumer experience.
For the motor racing industry - a sport that’s occasionally criticised for being elitist and inaccessible to fans – it could help to bridge the rather large gap between the fan and the race track.
For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus.
Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach.