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Posts in Data & Analytics

Almost 50% of top sites have integrated one or more of Facebook's technologies: Stats

If you’re one of those people that claims they don’t really use Facebook - you might be doing it more than you realise.


10 of the best digital marketing stats we've seen this week

We’ve got stats coming out of our ears this week.

The roundup includes news on industry skills, online sales growth, Christmas travel and presidential email campaigns.

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The five fundamentals of data-driven marketing

Data-driven marketing is super popular right now.

Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.


The doctor is always in: Baidu to launch medical chatbot

The chatbots are here and brands are already putting them to use.

While many early adopters, such as Domino's Pizza, are employing chatbots for conversational commerce, the opportunities aren't limited to commerce and marketing.

In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers. 


Analytics demystified, part II: Metrics, PIs and KPIs

Measuring marketing performance is fundamental to digital marketing analytics.

In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.


CRO: Four key factors for increasing conversion rates

Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions.

With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success.

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An in-depth analysis of how Expedia converts visitors into customers: Part two

A few weeks ago Econsultancy published the first half of my in-depth look at how Expedia converts visitors into customers.

Part one looked at traffic from organic search and direct type-ins, while this article concludes my analysis with a look at traffic from PPC and social (organic and paid).


Digital analytics demystified, Part One: Puzzle vs. Mystery

Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.

From another angle, though, analytics is really quite simple.  It is about using data in a sensible way to find solutions to business problems.


How online grocery retailers are capitalising on the need for convenience

New data from Kantar has revealed that the UK is the third biggest market for grocery ecommerce.

More surprising, however, is that the US in down in tenth place.


20 examples of websites following the EU cookie law: 2016 edition

Back in 2012, we marked the introduction of the EU cookie law with this post and this handy guide.

But have there been any big changes in how websites are following protocol?


How has programmatic impacted the advertising industry?

Andrea Brown, Managing Director of Content UK at Publicis Media, recently spoke at our Get with the Programmatic conference.

We also sat down with her to gain further insight into how programmatic is impacting the advertising industry. 


Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

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