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Posts in Data & Analytics

Measurement and Analytics Report 2016: Four key challenges in dealing with data

When it comes to gaining customer insight, is there such a thing as too much information?

According to research from our latest Measurement and Analytics Report in association with Lynchpin, a ‘data tsunami’ could be causing companies to lag behind.

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15 wondrous examples of data visualization

They say a picture is worth a thousand words.

Which must mean that data visualization is worth an indeterminate amount of numbers... right?

Regardless, it's time we had a round-up of some of the most visually stunning complex data sets out there. Here are fifteen of my faves!

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10 notable digital marketing stats of the week

This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

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How marketers can use new tech to deliver meaningful brand experiences

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. 

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Personal data and privacy in the digital healthcare age

For athletes, competitors and data geeks, the opportunities to improve our health through personal data collection have never been more prevalent and affordable.

I use Fitbit religiously to track my steps, heart rate and sleep patterns.

I combine Fitbit with data from MapMyRun and MapMyRide, apps that collect running and biking data from geo-location info in my smartphone.

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crystal ball

What is predictive analytics and how could you use it?

Predictive analytics. What is it? What can it be used for in marketing? Is it easy to implement?

As the technology edges closer to maturity in digital, here's an introduction to predictive analytics.

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Pat Symonds, CTO of Williams, on why VR will shape the future fan experience of F1

According to Pat Symonds, CTO of Williams, digital technologies like virtual reality are set to play a key role in how fans engage with the Formula One experience.

From fashion to travel, we’ve seen many brands utilise this new technology to enhance the consumer experience.

For the motor racing industry - a sport that’s occasionally criticised for being elitist and inaccessible to fans – it could help to bridge the rather large gap between the fan and the race track.

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What is B2B account-based marketing & why should you care?

For B2B organisations, account-based marketing (ABM) is becoming an increasingly important focus.

Instead of broader marketing techniques such as online and offline advertising, PR and SEO, companies are now realising the potential of a laser-focused approach.

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How to maximise the impact of sponsored social posts: APAC case study

"Boost Post"

This button is on every Facebook update, and it's always so tempting to push. I mean, who wouldn't want to fork over a few bucks and get more exposure?

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Can search revolutionize healthcare & the diagnosis of diseases?

Which technologies are most likely to revolutionize healthcare?

While there are no shortage of candidates, including wearables and telehealth, one of the internet's long-standing fixtures, search, shouldn't be overlooked.

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Ten intriguing digital marketing stats from this week

There’s a lot to perk your interest this week.

We’ve got stats about Britain’s shopping habits, customer service demands, mobile use during the Euros and so much more.

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The ODI shows how UK businesses are using open data

A wide range of businesses across the UK are realising the potential of open data.

With analysis of 270 companies, ranging from start-ups to ecommerce giants, the ODI (the Open Data Institute) has highlighted how and where it is being most commonly used.

As we've just started Data Month here at Econsultancy, here's a little look at what they've found!

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