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We’ve got stats coming out of our ears this week.
The roundup includes news on industry skills, online sales growth, Christmas travel and presidential email campaigns.
Data-driven marketing is super popular right now.
Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.
In fact, in the future, chatbots could be a common way for individuals to interact with healthcare providers.
Measuring marketing performance is fundamental to digital marketing analytics.
In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.
Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions.
With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success.
A few weeks ago Econsultancy published the first half of my in-depth look at how Expedia converts visitors into customers.
Part one looked at traffic from organic search and direct type-ins, while this article concludes my analysis with a look at traffic from PPC and social (organic and paid).
Analytics. The word alone evokes thoughts of spreadsheets, pie charts, late nights at the office, and many other unpleasant things. Analytics is also typically thought of as complicated and difficult.
From another angle, though, analytics is really quite simple. It is about using data in a sensible way to find solutions to business problems.
New data from Kantar has revealed that the UK is the third biggest market for grocery ecommerce.
More surprising, however, is that the US in down in tenth place.
But have there been any big changes in how websites are following protocol?
Andrea Brown, Managing Director of Content UK at Publicis Media, recently spoke at our Get with the Programmatic conference.
We also sat down with her to gain further insight into how programmatic is impacting the advertising industry.
Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.
In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.
There are indications that the level of interest towards brand loyalty remains increasingly strong.
Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.