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What better way to celebrate the end of summer than with a stellar compilation of stats?
This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.
Big data is one of the most underutilized resources available to businesses today.
The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!
This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.
Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.
I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.
Here's what he had to say!
Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.
The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).
So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.
In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers.
Domino’s Pizza is the latest brand to jump on the chatbot bandwagon, announcing a new feature that allows customers to order directly via Facebook Messenger.
Instead of calling up or ordering online, customers will be able to simply message Dom, the Domino’s pizza bot, and request food with a single world or emoji.
If digital marketing stats were an Olympic sport, this week’s round-up would for sure win gold.
Including news on third-party publishing, mobile search and consumer goods – there’s lots to get your teeth into.
LinkedIn has been making the news a lot recently - bought by Microsoft and introducing programmatic display ads, as well as native video.
So what better time for an interview with one of its data bods, Head of EMEA Insights, Jen Brett.
Social platforms are looking to innovate and evolve as they seek to win the battle for the hearts, minds and attention of consumers.
This week, Instagram announced the launch of a major new feature, Stories, that could help it thwart Snapchat's rise.