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Social media has dominated my working life since its inception.
It’s been fascinating to see the evolution of brand communication as it moved away from brands talking at people, towards the creation of a dialogue with customers, fans and followers.
Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.
The first known instance of ‘influencer marketing’ was in the late 19th century.
Search trend data is a valuable asset for fashion brands.
Not only does it help marketers target customers at the right time, but it can also support offline efforts to optimise the entire user journey.
There are lots of fine stats to enjoy this week.
You’ll find news about online search, consumer behaviour, email, apps and even more.
Nowadays, marketers need to know so many systems, platforms, formats, and channels that it can be tough to keep up.
As we can't be researching everything all the time, it is important to 'park' some skills while training up on others. As an example, a marketing team may decide to hold steady with their AdWords strategy while spending time and effort on improving how they approach social media.
Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts.
It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and we feel our measurement process can be improved.
Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.
While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.
We’ve got a bumper edition of stats for you this week.
Well, just the standard set of ten, but there’s lots to enjoy.
It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.
What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.
According to a recent report by KPMG Nunwood, levels of customer service in the UK are on the up.
Interestingly, many travel and hotel companies are said to have improved in this area in recent years, with brands such as Emirates, Virgin and Expedia all ranking in the top 50.
Google has been increasing its focus on travel for a while now.
Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book tickets), it’s also launched its first native app in the sector.