Posts in Data & Analytics

45% of marketers cite content & experience management as top priority in 2018

Econsultancy’s Digital Trends 2018 report, published in association with Adobe, delves into the biggest trends that are set to impact companies in the near future. 

This year, the report – which is based on a global survey of 12,795 marketing, creative and technology professionals – also strives to identify how top-performing companies are setting themselves apart from their peers.

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How AI is transforming healthcare

It’s fair to say that artificial intelligence has become a part of our daily lives. The average person doesn’t think twice about letting an algorithm provide music recommendations or directions on how to get from A to B. 

But what about health advice, or even medical treatment? 

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Econsultancy to host free GDPR webinar

The GDPR is enforceable from 25th May 2018. How have marketers been preparing?

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The best digital marketing stats we've seen this week

Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. 

The Internet Statistics Compendium is also worth a look, as it’s full of the very latest news and digital marketing data.

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Ask the experts: Blockchain and its use in marketing

Come on you reluctant marketers, you can only dismiss the utility of blockchain for so long without making an effort to properly understand it.

So here's the article you need – a trio of marketing experts (who use blockchain) helping you to understand the possible use cases, challenges and opportunities of blockchain.

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The fake follower economy is beginning to crumble

For years, there has existed an underground market in which individuals and companies buy and sell fake social media followers, along with fake likes and comments. 

These markets are an open secret and while fake accounts obviously violate the rules of popular social platforms like Facebook and Twitter, they have persisted.

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The three trends driving marketing analytics in 2018

In this era of data-driven everything, the need for high-quality marketing analytics has never been greater. 

Yet for many companies, marketing analytics still consists of a weekly report and perhaps a dashboard or two.

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Building the DMP of tomorrow starts with these three tenets of identity

Currently, marketers don’t have a single source of truth about their consumers. Tomorrow, there must be a single place to build consumer profiles with rich attribute data, and provisioned to the systems of engagement where that consumer spends their time.

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The GDPR and data portability: What marketers need to know

Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers.

What do marketers need to know?

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How to stay safe when A/B testing

A/B testing is simple.

You just compare a control to a variant. In digital marketing (especially the field sometimes known as ‘conversion rate optimisation’), this generally means doing something like splitting traffic between two versions of the same web page and monitoring their performance. You might also try it out with emails, apps, or any other manner of digital communication, but the point is: it is simple, dead simple.

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Ask the experts: Email marketing optimisation

The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.

We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and Dale Langley (Emarsys).

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Just half of ecommerce companies do regular usability testing (but 60% planning conversational commerce)

With global ecommerce sales predicted to rise to over $4 trillion by 2020, competition between online retailers has never been more intense.

According to Econsultancy’s Ecommerce Performance report, published in partnership with Conversion.com and based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.

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