Posts in Data & Analytics

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Google Analytics: How to filter out spam traffic to get accurate data

When it comes to analysing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting your site, but this isn’t always the case.

Sometimes traffic isn’t a real person, sometimes it’s a bot, or spider, and sometimes it’s a spammer.

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gdpr

The GDPR claims its first victims

The GDPR goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world are receiving notifications of updated terms of service and privacy policies.

Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn't abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.

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sleeping cat

The virtues of re-engaging dormant customers

Companies spend a huge amount of time and money on customer acquisition.

And why shouldn't they? After all, growing a business significantly is usually best accomplished by growing the number of people who pay for its products and services.

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internet of things

How the internet of things can improve customer experience

The internet of things presents big opportunities for a number of industries, ranging from healthcare to beauty. This is largely due to growing innovation in tech, with IHS Market predicting that the number of connected devices worldwide will reach 125 billion by 2030.

One of the most exciting opportunities comes from a marketing perspective, as the internet of things allows brands to go above and beyond traditional customer experience to anticipate needs, and to become truly embedded in the consumer's world.

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data

What now for data-driven marketing?

In a late-2017 Econsultancy survey, one in six brand marketers stated that "data-driven marketing that focuses on the individual" was "the single most exciting opportunity" for their organisation.

Following the Cambridge Analytica/Facebook scandal, though, things have changed. Concerns about public sentiment now override maximizing the use of consumer data, leaving data-driven marketing with an uncertain future.

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What Facebook and Instagram's big API changes could mean for brands

In response to the ongoing scandal over its data collection, usage and sharing policies, Facebook has announced a slew of its changes to the Facebook and Instagram APIs. These APIs, or application programming interfaces, allow third parties to build applications that interact with Facebook and Instagram. 

The changes have the potential to affect a number of players that participate in the Facebook and Instagram ecosystems, including brands.

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Ghita Harris-Newton

A day in the life of... a Chief Privacy Officer (preparing for GDPR)

Ghita Harris-Newton is Chief Privacy Officer and Deputy General Counsel at Quantcast.

With under a month until GDPR's enforcement, what better time to live a day in the life of a privacy officer. Here's what Harris-Newton gets up to...

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chat bot

A brief history of artificial intelligence in advertising

Somewhere in a sleepy North London suburb, a shopkeeper ritualistically opened his daily newspaper.

Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The Times, had likely influenced the purchase of an umbrella or two.

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opt me in

GDPR: 15 (good & bad) examples of repermissioning emails & campaigns

By now, you've probably received at least one email from a company asking you to confirm that you really do want to receive marketing emails.

These repermissioning campaigns are an attempt to bring consent up to the standard set by the GDPR, ahead of the regulation's enforcement on 25th May 2018.

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A beginners' guide to measuring & increasing user attention online

Since the ‘Like’ button in all its various guises was invented, 'engagement' has become the most commonly used measure of success by marketers on social. 

But what if – regardless of all this so-called interaction occurring – the message is getting lost?

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2.6% of consumers list personalisation as important part of brand's offering

The best digital marketing stats we’ve seen this week

We trust you’ve had a suitably enjoyable week, especially those in the UK enjoying the hot weather. Let’s journey back and look at some of the digital marketing stats you might have missed.

The roundup includes news about GDPR, personalisation, AI, and lots more. 

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jd wetherspoon statement

Why did JD Wetherspoon delete its social media accounts, and was it the right marketing decision?

News broke on Monday that UK pub chain JD Wetherspoon will be shutting down their social media accounts due to their view on the current ‘climate’ of social media and the addictive nature of the platforms. 

The company, that owns nearly 900 pubs across the UK, has made the decision to deactivate all of the Facebook, Twitter and Instagram accounts of each of their establishments, as well as their head office, to dispel and discourage trolling of MPs and ethnic minorities online.

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