Posts in Data & Analytics

Internet of Things

The Internet of Things: 10 things consumers should expect

Microsoft recently announced its newly branded Lab of Things. It describes this as ‘a flexible platform for experimental research that uses connected devices in homes.’

I thought I’d use this opportunity to look again at the rise of the connected device, and the future of the so-called internet of things, or IoT. Below you’ll see 10 things that you, the consumer, should expect over the next few years.


Four years on: the growing pains of programmatic media

My recent blogs on content and data have led to subsequent conversations about the role of content within RTB (real time bidding). In particular, how the recent announcements from Google, concerning programmatically served content, will play out over the next 18 months.

It's important when dazzled with new announcements from tech megabrands in particular to get perspective. To help set the context, here's a recap of my experience of the rise of programmatic media. 


Ryanair trumps EasyJet and BA for traffic, but fails at user engagement

User experience is a key differentiator in ecommerce as if the process of buying something from a website is enjoyable and convenient then it encourages customer loyalty.

To an extent, it can even overcome the natural consumer urge to find the lowest price.

However for most consumers cost is still the most important factor when making a purchase, as evidenced by new traffic stats from Ryanair.

A study by SimilarWeb into traffic volumes for several airlines found that Ryanair consistently outperforms EasyJet and British Airways despite its obvious contempt for UX and customer service.

We written a number of posts about the shoddy UX on Ryanair’s site, including its hidden costs, irritating upselling, and lack of a mobile site, yet customers are still obviously attracted by the airline’s low prices.


10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include a decline in PC sales, Q2 paid search data, Facebook mobile stats, mobile traffic, PPC budgets and ecommerce in Australia.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Start Me Up! A profile of Lookback

Mobile companies that thrive do so through great user experience. Jonatan Littke, Founder of Lookback, believes design has taken over technology and rightly so.

Yet for all its glory, a lot of design is still being created without knowing how it will be received.

Check out more about Lookback's solution in this Q&A and let us know what you think in the comments...


Three steps to building a customer-centric navigation structure

Building an ecommerce product database to satisfy your target consumer requires three disciplines in order to get it right: usability, the use of filters and naming convention.  

In this context to 'satisfy' is to display navigation in an intuitive manner, to use navigation techniques to compliment the buying process, and to name category titles your consumers recognise and understand.  

This topic normally falls into the 'too hard' category, and is driven by legacy product database systems with little or no flexibility. If you have the time, and the infrastructure to manage the database from the perspective of the consumer experience, then work to these disciplines.


Five top tips for testing success

In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even online, don’t come from a statistics or mathematical background.  

Despite this, the majority of 21st Century Marketers are coming to appreciate that there is a need for a robust, data-driven approach to maximising returns on marketing investment.

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social media

Four tips to help boost brand advocacy on social media

Once of the choice sound bites from a recent marketing conference stated that the emergence of social media “has made customer service a spectator sport.”

This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels.

And while keeping customers happy is a big challenge in itself, turning them into brand advocates that want to sing your praises is another problem entirely.

A new report from Social@Ogilvy shows that 15% of all brand mentions on social are advocacy mentions where the person expressed some positive comments about the brand.

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web analytics

26% of businesses don't have an employee dedicated to analysing web data

An oft-cited rules of thumb within web analytics states that companies should spend 90% of their budget on staff to analyse data and 10% on the technology to power web analytics.

However a new survey from Econsultancy and Lynchpin indicates that not all businesses are willing to adhere to this suggested level of investment.

A quarter of respondents (26%) in the Online Measurement and Strategy Report 2013 stated that they do not have an employee dedicated to analysing web data.

However the good news is that since 2012 (when 49% of companies said they were to increase their resourcing of dedicated employees) the number of companies that don’t have a dedicated analyst for web data has fallen by 4%.


Real time customer intelligence, right here, right now?

For decades the mantra of getting the right message, to the right person, at the right time has echoed down the halls of marketing agencies and clients alike. Are we now closer than ever to turning this honourable goal into a reality?

In this series of four posts, we explore the reality behind real time customer intelligence and what it actually means for businesses struggling to keep up with today's ‘Smart Customers’.

Purple Buy Button with Kitten

Conversion optimisation: is it really about the colour of the buy button?

Once you have captured your visitor, all you need to do is convert them.  

The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business.

Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today's generation of marketing automation services.

google analytics

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include the best features to include in mobile apps, marketing budgets, mobile search, Google Analytics and the rise of Google+.

For more digital marketing stats, check out our Internet Statistics Compendium.