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A few weeks ago I wrote a post that looked at why marketers need to pay attention to the Internet of Things (IoT).
An Econsultancy subscriber posed some interesting questions in the comments section of that post, so this article is an attempt to respond to his points.
The world of digital marketing is so vast that marketers find it difficult to prioritise.
There are so many channels, platforms, and ways to engage customers that it can be tough to know where they should be spending their time.
Marketers have become quite knowledgeable about the online customer journey.
They collect more digital touchpoint data than ever before and have tools to piece this data together.
Back in 2014, Econsultancy's B2B Digital Trends report showed content marketing to be the top priority for B2B marketers.
So, nearly three years later, have things changed?
“Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.
On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.
The latest B2B Digital Trends report is here!
In association with Adobe, Econsultancy has surveyed more than 1,000 professionals working in digital B2B to craft an idea of what the future holds, and where the pack is going.
Last week I attended Web Summit, now one of the world’s largest tech conferences.
Most of the talks that I attended were at the digital marketing stage although I did make time to attend talks at the data and analytics stage, the content maker’s stage and design stage.
Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre.
This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix.
With four million customers and operations in six countries, Birchbox has been at the forefront of innovation in the beauty sector.
Though it might be less well-known, Turkey’s leading ecommerce site Trendyol has been similarly innovative in understanding the fashion needs of consumers.
The music industry is an unrecognisable place compared to just 10 years ago.
For an artist like Ne-Yo, who first tasted success in the early noughties, the transition has been hard to witness.
Later this quarter we’ll be premiering research with Google about how modern measurement practice is changing.
Here’s a preview of some key findings and figures from the study.
The changing nature of the travel industry has been a hot topic at this year’s Web Summit.
Gillian Tans, the CEO of Booking.com, particularly emphasised how increased mobile usage is driving this change.