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Although there will be plenty of summaries coming out of SxSW Interactive 2017, many of these will address broad trends and themes, without digging into the detail of specific sessions.
Because of this, I thought it would be interesting to provide a summary of some of the interesting debates I attended last week.
Starbucks is one of the brands that isn't afraid to get political in an increasingly polarized world.
Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump's enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.
There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion - not fact).
To keep this as succinct as possible, I am going to look at the following areas for five different business sectors.
To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site's bounce rate, and understand the customer journeys which drive conversions.
But in 2017, argues Tealium's Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.
Ecommerce sites spend a lot of time trying to increase conversion rates, but sometimes attempts are made to do this that aren’t in the visitor’s best interest.
Some techniques, such as the ‘sneak into basket’ which once appeared on the Sports Direct website are now illegal.
What are the priorities for financial services marketers in 2017?
Econsultancy's Digital Trends in Financial Services and Insurance report, in association with Adobe, attempts to answer this question and a variety of others.
AI gets a bad rap. For the most part conversations on the topic tend to revolve around loss of jobs and the redundancy of human labour.
Data from ad campaigns has, in some ways, never been so important.
Data has become the way marketers know whether the brand messaging is right, what drives customers to purchase and where they should advertise in the future.
From serious deep learning to a saucy chatbot – it’s a contrasting set of digital news this week.
Here’s your roundup!
Brows are serious business for Benefit Cosmetics.
Not only does the brand sell 16 different products just for eyebrows alone, but it’s recently created an app to help people keep them in tip-top condition - or ‘on fleek’, if we're using the appropriate terminology.
'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?
As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.