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We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.
This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.
Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.
The results are a mixed bag.
What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.
More and more of the world is connected thanks to the rise of the internet of things.
The healthcare industry, like so many others, is one of those being greatly affected by this trend, as everything from wearables to implanted medical devices are getting connected.
We’ve got loads of stats for you to get your teeth into this week, including news about CX, digital skills, Rio records and more.
Don’t forget to download the Internet Statistics Compendium for further insight and analysis.
What better way to celebrate the end of summer than with a stellar compilation of stats?
This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.
Big data is one of the most underutilized resources available to businesses today.
The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!
This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.
Since 2007, TotallyMoney.com has become one of the biggest credit comparison sites in the UK.
I recently sat down with CEO Alastair Douglas to get his thoughts on the company's success, future challenges and consumer-facing finance in general.
Here's what he had to say!
Though consultants and speakers have been referring to 'data as the new oil' for some time, the phrase has only recently become apt.
The price of oil has fallen since mid-2014 and last year the data industry eclipsed oil revenues ($7.6tn vs $6.4tn).
So, what is the state of customer journey analysis in marketing and ecommerce - how far has the revolution come?
Professional social media is hard work.
Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team's budget.
The lack of universally accepted performance metrics, however, makes this difficult to do.
If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.
In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers.