Posts in Data & Analytics

The best digital marketing stats we’ve seen this week

Ladies and gents, welcome to your weekly stats roundup.

This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.

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Unilever gets serious about influencer fraud

For years, brands have continued to up their spend on influencer marketing despite risks such as fraud and scandal and, arguably, they have had good reason to do so.

After all, consumers, particularly young consumers, are often most easily reached via social media, where they've embraced and made stars of a new generation of celebrities.

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What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

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How the World Cup can surprisingly help us understand attribution

With the World Cup now in full swing what better topic to discuss than digital attribution.

If you think there is no link between the World Cup and attribution you’d be entirely wrong.

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The best digital marketing stats we’ve seen this week

It’s a rather hefty round-up of stats this week, so do get comfortable.

There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!

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19% of retailers cite data-driven marketing as top opportunity in 2018

In 2017, just 9% of retailers cited data-driven marketing as the most exciting opportunity for the year ahead.

This percentage has since doubled, with 19% of retailers now saying it is number one (compared to 16% across all sectors).

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The best Asia-Pacific digital marketing stats from May 2018

It's our latest monthly stats roundup from Asia-Pacific, featuring fascinating insight into search behaviour, consumer attitudes to data privacy and trends in ecommerce.

For more, you can check out the Econsultancy Stats Compendium. Let's get cracking...

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A day in the life of... VP Global Privacy at a customer data platform

We've been featuring some privacy experts on the Econsultancy blog, in the wake of GDPR enforcement.

Today it's the turn of Andy Dale, General Counsel and VP Global Privacy for SessionM. Here he is giving us an insight into what his daily life looks like.

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The value & future of second-party data in the age of GDPR

You’ve heard of first- and third-party data, its much more famous siblings. But how much do you know about second-party data?

Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result.

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GDPR: Which websites are blocking visitors from the EU?

On the 25th May 2018, the EU’s General Data Protection Regulation (GDPR) went into effect.

Ripple effects from the new regulation were immediately felt across the internet – and not just in the form of a sudden dearth of unwanted emails arriving in people’s inboxes.

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How does the GDPR impact e-receipts?

If you’ve shopped in Schuh, Topshop, or Dorothy Perkins recently, you might recall being asked if you wanted an e-receipt at the point of purchase.

This means the option to have your receipt emailed to you instead of given in paper form. 

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GDPR: The funniest tweets we’ve seen this month

The GDPR day of reckoning is upon us.

Two years (or six months, or two weeks, or ten seconds, depending on your level of preparation) of blood, sweat and tears have been leading up to this moment. 

However you’re feeling about GDPR, we can all agree on one thing: the internet-wide frenzy that the new regulation has plunged us into has resulted in some hilarious tweets. Here are eight of our favourites.

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