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Posts in Data & Analytics

Amazon launches 'Subscribe with Amazon' to help companies sell subscriptions

Amazon's effort to take over the world continues unabated.

This week, the online retail giant announced a big push into a new market with the launch of Subscribe with Amazon, a new marketplace that will allow third parties to sell subscriptions through Amazon.

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Lastminute.com partners with Spotify to target music-loving travellers

There’s always one song that brings back memories of a really great holiday. Personally, 'All that she wants' by Ace of Base is guaranteed to transport me back to a few glorious weeks on the Costa Del Sol.  

This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. 

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How AI is bound to change B2B sales and marketing forever

We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways.

When it works well, it makes our life slightly easier – from trying to anticipate our needs (e.g. Amazon’s suggested products or Netflix’s recommended shows) to preventing us from being victims of fraud (e.g. our bank’s fraud detection systems).

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Big data: the golden prospect of machine learning on business analytics

The boom in the B2B big data market (from a sub-$100m industry in 2009 to $130bn today) mirrors an enterprise-led scramble to invest in data mining, reminiscent of the California gold rush, accompanied by a similar media buzz.

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10 tremendous digital marketing stats from this week

This week’s roundup of stats is the perfect way to finish off a four-day week. Go on, give it a read, we promise it won’t take long…

We’ve got news about delivery methods, chatbots, marketing budgets and lots more. If that’s not enough, be sure to check out the trusty Internet Statistics Compendium.

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brand funnel

You're (still) not tracking CPA properly and here’s why

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker (1838-1922). Are we any closer to answering that fully in 2017?

Calculating CPA (cost per acquisition, also referred to as CPL - cost per lead) is a challenge. But tracking the cost of your first acquisition point (which may be a lead or a customer) is essential in understanding marketing channel efficiency and equally marketing-mix efficiency.

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10 notable digital marketing stats from this week

Time to get stuck into this week’s stats roundup.

This time we've got news about voice technology, consumer loyalty and news consumption.

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Five tips to maximize your mailing list signups

An email list can easily become one of a business' most valued assets, but many companies fail to maximize their mailing list signups.

Here are five ways companies can ensure they're driving as many mailing list signups as possible.

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Thanks to politicians, ISPs could soon become the dominant digital ad players in the US

Three of the largest internet service providers (ISPs) in the US – Comcast, Verizon and AT&T – have in recent years spent well over $100bn acquiring companies like NBCUniversal, AOL, Yahoo and Time Warner.

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Is cost-per-offline-visit the future of mobile advertising?

As more and more ad dollars shift to mobile and more and more advertisers, including struggling retailers, seek to drive foot traffic to their brick-and-mortar locations, is the time right for a cost-per-visit ad model?

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How smartphone apps & personal data might reduce the cost of healthcare products

In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month

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Why so many website relaunches fail (but shouldn’t have)

Website relaunches fail.

Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.

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