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If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.
Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).
Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.
Social listening was once a novel technology, even as recently as two years ago.
Today, there are dozens of social listening and social monitoring software providers, each touting capabilities that vary wildly and generally sound like black-box, secret-sauce voodoo magic.
As marketers, our actions have always been integral to not just driving business but capturing customer and prospect insight.
This is particularly the case in B2B, where everything from simple lead capture forms to more sophisticated marketing automation platforms have been a boon for enabling our colleagues in sales to understand the contexts of each lead that comes their way.
Yet despite all the advances in lead acquisition, nurturing and management, there is trouble in the camp.
In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying digital marketing stats in this week’s round-up.
I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.
Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up.
This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more.
First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity.
Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world.
Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage.
But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick.
Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty.
Marketing teams need to harness actionable insights from the multiple data channels available to them to create engaging and relevant conversations with the customers.
Despite growing consumer adoption of wearable devices, one of the groups with the most to gain - the healthcare industry - is still largely ill-prepared to take advantage of the opportunity.
In an online survey we conducted in September in partnership with Ogilvy CommonHealth Worldwide and OgilvyRED, just 5% of respondents indicated that their organizations were "very prepared" to develop patient insight from emerging data sources like wearables.
Customer experience is a popular topic in digital because it's a term that distills down every marketing channel and customer interaction into one simple concept.
That's the beauty of a great customer experience; creating simple solutions for complex problems. (For more of that, join me at #FoM15).
Remember all those 'data is the new oil' articles?
Well, to continue the tawdry analogy, is that oil burning with a clean flame?
Are companies using data to improve services for customers, or is it merely about advertising to them? And how will data brokerage and sharing need to change in the coming years?