Posts in Data & Analytics

Goldman Sachs creates in-house content studio

Goldman Sachs is best known for its investments in the financial markets, but the banking behemoth, which has been around for more than 100 years, is also making investments in digital marketing.

In fact, as the firm's VP of Digital & Social Media Strategy, Kaydee Bridges, revealed to attendees at Advertising Week, Goldman Sachs has created its own in-house studio.

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Reimagining customer loyalty: Why it's about more than just a store card

There are indications that the level of interest towards brand loyalty remains increasingly strong.

Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.

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Seven ways to supercharge your data-driven marketing

To many, marketing now is all about data.

In our 2016 Quarterly Digital Intelligence Briefing, more than half (53%) of marketers surveyed said 'data-driven marketing' was their top priority this year.

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Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

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attribution chart

Marketing attribution: How many are actually doing it?

Though the headline might suggest it, I'm not going to draw a tawdry analogy.

Simply, let's look at a few charts from Econsultancy's new report, the State of Marketing Attribution in the UK, France and Germany, published in association with AdRoll.

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10 juicy digital marketing stats from this week

We might be free falling into Autumn, but if there’s one thing that can make darker mornings and shorter days slightly more bearable - it’s some juicy digital marketing stats.

This week’s roundup includes news on video ads, attribution, consumer behaviour and lots more.

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Are organizations well-equipped for omnichannel marketing?

Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.

The results are a mixed bag.

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How can retailers create more engaging mobile experiences in-store?

What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.

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For IoT medical device firms, security issues are no longer just bad PR

More and more of the world is connected thanks to the rise of the internet of things.

The healthcare industry, like so many others, is one of those being greatly affected by this trend, as everything from wearables to implanted medical devices are getting connected.

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10 astounding digital marketing stats from this week

We’ve got loads of stats for you to get your teeth into this week, including news about CX, digital skills, Rio records and more.

Don’t forget to download the Internet Statistics Compendium for further insight and analysis.

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10 splendid digital marketing stats from this week

What better way to celebrate the end of summer than with a stellar compilation of stats?

This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.

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Five ways to utilize your data to increase sales

Big data is one of the most underutilized resources available to businesses today.

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