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One of the many significant changes being introduced by the European General Data Protection Regulation (GDPR) is the requirement to adopt principles of privacy by design (PbD) when creating or revising processes or technology.
Given that websites are regularly being redesigned and developed, often by out-sourced agencies, it is quite likely that when the requirements become law, web development projects will be the biggest, most immediate category of impacted software development activities.
We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.
Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best.
The NSA, the 'snooper's charter', the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.
Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.
Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.
However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels?
Digital transformation is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.
Amazon has just opened its first physical bookshop, aptly named Amazon Books.
Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website.
This is a unique moment in the privacy and data protection world.
On October 6 the European Court of Justice – the highest court in the EU – judicially invalidated our most popular data transfer mechanism, the US Safe Harbor Program that allowed organisations to transfer personal data from the EU to US companies.
The humble website is still the most popular channel for collecting customer data, although data from mobile channels is seen as the most critical for achieving overall marketing success.
This is according to our new report, Multichannel Customer Intelligence, in association with Station10, which explores how brands integrate data into their organisations and manage that data across multiple channels.
If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.
Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).
Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.
Social listening was once a novel technology, even as recently as two years ago.
Today, there are dozens of social listening and social monitoring software providers, each touting capabilities that vary wildly and generally sound like black-box, secret-sauce voodoo magic.
As marketers, our actions have always been integral to not just driving business but capturing customer and prospect insight.
This is particularly the case in B2B, where everything from simple lead capture forms to more sophisticated marketing automation platforms have been a boon for enabling our colleagues in sales to understand the contexts of each lead that comes their way.
Yet despite all the advances in lead acquisition, nurturing and management, there is trouble in the camp.
In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying digital marketing stats in this week’s round-up.
I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.
Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up.
This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more.