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Posts in Data & Analytics

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10 Econsultancy blog posts that will make content writers more employable

If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.

Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).

Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.

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Social monitoring & listening: What is it and do you need it?

Social listening was once a novel technology, even as recently as two years ago.

Today, there are dozens of social listening and social monitoring software providers, each touting capabilities that vary wildly and generally sound like black-box, secret-sauce voodoo magic.

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The lead data hierarchy for busy sales people & savvy B2B marketers

As marketers, our actions have always been integral to not just driving business but capturing customer and prospect insight.

This is particularly the case in B2B, where everything from simple lead capture forms to more sophisticated marketing automation platforms have been a boon for enabling our colleagues in sales to understand the contexts of each lead that comes their way.

Yet despite all the advances in lead acquisition, nurturing and management, there is trouble in the camp.

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The 13 best non-halloween-related digital marketing stats we've seen this week

In honour of Halloween tomorrow I’ve included no more and no fewer than 13 terrifying digital marketing stats in this week’s round-up.

I mean they’re not actually that scary. But the fact there’s 13 of them obviously means that if you don't read and share this post you'll be CURSED.

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Seven of the most interesting US digital marketing stats we've seen this week

Welcome to another exciting edition of the weekly Econsultancy US digital marketing stats round-up. 

This time we’re going to be delving into the rise of Instagram as a marketing tool, the increasing investment in data analytics, Bing’s surprising profitability and much more. 

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Three ways first-party data could help increase online advertiser value

First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity.

Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world.

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New Twitter polls & the opportunities for marketers

Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage. 

But the question remains as to whether this could be a genuinely useful tool through which brands can engage with followers, or whether it is simply a bit of a gimmick. 

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Five ways to identify potential brand champions

Despite all of the opportunities the internet has created for brands to market themselves to consumers, brands still covet consumers who sing their praises and help drive sales through word-of-mouth recommendations.

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Why personalisation is the key to gaining customer loyalty

Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty.

Marketing teams need to harness actionable insights from the multiple data channels available to them to create engaging and relevant conversations with the customers.

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Is the healthcare industry prepared for wearables?

Despite growing consumer adoption of wearable devices, one of the groups with the most to gain - the healthcare industry - is still largely ill-prepared to take advantage of the opportunity.

In an online survey we conducted in September in partnership with Ogilvy CommonHealth Worldwide and OgilvyRED, just 5% of respondents indicated that their organizations were "very prepared" to develop patient insight from emerging data sources like wearables.

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cx report

What's so challenging about improving the customer experience?

Customer experience is a popular topic in digital because it's a term that distills down every marketing channel and customer interaction into one simple concept.

That's the beauty of a great customer experience; creating simple solutions for complex problems. (For more of that, join me at #FoM15).

The challenges companies face in creating credible and competitive customer experiences is the topic of the latest Econsultancy Quarterly Digital Intelligence Briefing in association with Adobe.

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data

Data hoarding & consumer trust: are they mutually exclusive?

Remember all those 'data is the new oil' articles?

Well, to continue the tawdry analogy, is that oil burning with a clean flame?

Are companies using data to improve services for customers, or is it merely about advertising to them? And how will data brokerage and sharing need to change in the coming years?

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