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One of the common refrains about digital marketing is that everything is measurable.
However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.
Now it is time to add another online experience to the pantheon of greats; the phenomenal ecommerce experience that is AO.com (formerly Appliances Online).
My opinion is that AO.com is among the most customer-centric retailers I have had the pleasure of knowing in more than 15 years working in the ecommerce industry.
One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.
Email works because it’s the foundation of online marketing. But... is Econsultancy's subject line language optimal?
We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.
Ashley Madison, which proudly bills itself as "the most famous name in infidelity and married dating" is at the center of what might become one of the most talked-about hacking incidents ever.
The hack and subsequent release of the identities and personal information of tens of millions of people seeking extramarital affairs online has brought embarrassment to outed celebrities and politicians, and is already being blamed for at least two suicides.
Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.
What is the deal with referral spam? Aside from it being mega annoying, pointless, and stupid?
If you use Google Analytics, you definitely know what I’m talking about. It’s those almost-real-but-actually-fake-spamming-links that show up on your analytics and screw up your KPIs.
It’s easy to justify the case for social listening when considering large consumer brands high volumes of online conversations about them, but what about specialist B2B firms with specialist audiences?
This didn’t put GE Lifesciences off in targeting an audience of lab workers and scientists.
Professionals from all mobile disciplines have pondered the need for a better way to get the most out of their app development efforts.
This applies to mobile product managers, UX and UI designers, app marketers, onboarding experts and conversion mavens of all colors and stripes.
This is an exciting time to be a marketer. In fact, it’s an incredible time to be a part of any business looking to connect with consumers to sell a product.
Why? Because consumers are looking at products and the path to purchase very differently.
Technology has fast become a critical enabler of marketing innovation.
Savvy marketers and their agencies are looking to the increasing number of technology startups to inspire and support the creative execution of their campaigns.
Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing.
While the original concept of ‘agile’ as a way of working was first popularised in the world of software development, it wasn’t until recently when applied to the realm of social media that we’ve started to talk about ‘agile marketing’.