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Posts in Data & Analytics

Five things to expect from a DMP

DMPs all look very much the same at first glance, but there is a ton of nuance when you dig deeper.

Here are five things you must consider when evaluating the data management technology of 2015.

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Three key trends from our Data-Driven Marketing Briefing: Digital Cream 2015

Consumer data has arguably become the most valuable currency for marketers. 

The value of some of today’s largest organisations (Facebook, Twitter, Instagram) is based almost entirely on the number of people that connect using their platforms and by the marketing potential of the data they generate.

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10 most enlightening digital marketing stats from this week

Although I have often admired yacht rock pioneers Hall and Oates for their smooth radio friendly melodies, I’m afraid this round-up is not the place for them.

With their almost constant admission that "I Can’t Go For Stat", it seems these digital marketing statistics will only disappoint them further. Sorry Darryl. Sorry John.

Maybe next week there’ll be something you “can do”.

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Can Emojis in page titles increase Google CTRs?

Companies spend lots of time and money trying to climb the ranks of the SERPs, but fully maximizing how many people click on your results can be a difficult undertaking.

In an apparent effort to do just that, online travel giant Expedia is employing an unusual tool: Emojis in some of its page titles. 

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Six insightful data storytelling case studies

Now that you have all this data, what the heck are you going to do with it?

Sure you can capture, measure and analyze traffic and how visitors behave on your site, but what’s the next step? 

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14 most fascinating digital marketing stats from this week

Welcome to our weekly round-up of all the best online marketing stats from around the digital world.

Put on your leather jacket, tease out your hair and try not to lose yourself to the corrupting influence of Danny Zucco, as the T-Birds gather around you to sing ‘You’re the One Stat I Want’.

Just remember that our greaser gang is way better than their (admittedly similar) greaser gang, after all we have 14 stats that you’ll want, they only have one.

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Onken Yogurt - Just Good News

Social ROI: how to measure the value of social media

Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity.

The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel and the one that is most difficult to measure.

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12 most interesting digital marketing stats from this week

Kate Bush was right, when there’s so much fascinating data analysis building up all around us it feels like we’re running up stat hill.

Not to worry though, here’s our weekly round-up of all the very best internet marketing statistics to help you make sense of the online world and make your climb a little easier.

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Three baseball strategies that will help you win in business

“Baseball is like church. Many attend but few understand” as baseball great Leo Durocher famously said.  

While spring training gets underway, let’s explore how three little-understood strategies of baseball have major league applications in winning at business.

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11 most impressive digital marketing stats this week

Welcome to our weekly round-up of the very best online marketing stats from around the internet and ever so slightly beyond.

This week we have stats on mobile ad spend, validated customer reviews, the sites that will suffer under Google’s ‘mobilegeddon’ update and many more.

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Three metrics every business needs to know

Businesses today often have more metrics than they know what to do with.

Thanks in large part to multiple online platforms, companies frequently have access to large volumes of data.

From their websites to their bank accounts, data is plentiful, and there is no shortage of services that aim to analyse that data and make it meaningful.

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211 awesome phrases for email subject lines that sell

Newsflash: email is a great way to sell stuff online. And subject lines make a huge difference to your bottom line. This is a fact.

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