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It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.
I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.
And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at.
Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.
It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.
We caught up with the team...
While enterprises are racing to deploy new tech that will drive revenue through uses of data, they must consider these latest technologies within the context of the EU’s new data protection law, the General Data Protection Regulation (GDPR).
Here are four key factors that businesses need to know about privacy in 2016:
Marketing now is as much about getting buy-in as it is about doing, well, 'marketing'.
And in order to get buy-in, marketers need to do presentations - a lot of them, according to big brand marketers.
As the data revolution impacts more of corporate America, one of the most important questions facing the data-maturing organization is “Who owns the data?”
Not surprisingly, the answer is “it depends.”
Personal experience leads me to believe there are at least four suitable potential models, each with its own pros and cons.
As marketers, we know that our jobs require so much more than, well, 'doing' marketing.
We spend a lot of our time developing campaign ideas, sure, but then we also spend a lot of time getting buy-in from the business.
By all accounts, Black Friday was a big success in terms of online sales, with IMRG and Experian reporting a 36% increase in spend year-on-year.
But did UK retailers make the most of the opportunity?
While it can be difficult to predict what a new year will bring in the fast-moving world of the internet, one technical development should be on the radar of every organization in 2016: HTTP/2.
Here's everything you need to know about HTTP/2 and why your organization should look to adopt it in the near future.
I've been trawling through the Festival of Marketing presentations from 2015, to deliver you some statistical goodness.
OK, it's a bit of a potlatch, but a damn tasty one with something for everybody's palate.
Grab a spoon...
These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.
Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.
Thanks to all our contributors.
Well, it's been a long year at Econsultancy Towers, and it's time to look at the most popular posts of 2015 (by page views).
Of course, evergreen content is what we aim for, so a large proportion of these articles will hopefully be relevant well into 2016.
We hope you find them useful.
Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.
This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe.