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Posts in Data & Analytics

Marketers advance measurement agenda in Australia and New Zealand: report

Marketers in Australia and New Zealand are becoming more advanced when it comes to measurement, although there are still concerns around an inability to measure return on investment (ROI).

This is according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.

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15 best digital marketing stats from this week

It’s nearly the weekend, and no doubt your mind is already in the pub and halfway through its first drink. 

But hold up a second. I bet your local doesn’t have access to the finest set of digital marketing stats on the internet as of today. Does it?

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Moving from data to action: report

You can collect and store every bit of data available to your website, but if you’re not actively using it to refine the customer experience, then you’re seriously missing out on huge opportunities for growth.

According to our latest report, Measurement and Analytics 2015 produced in partnership with Lynchpin, two in every five companies (40%) say more than half of their collated analytics data is useful for driving decision-making.

This optimistically represents an 8% increase since 2014 and is the highest proportion of companies since 2012.


Five best practice tips for data management platforms

In my previous post about our new report titled The Role of DMPs in the Era of Data-Driven Advertising, I covered the data management platform (DMP) landscape, whether better data equals more paid media success, and how DMPs can be used to get advertising in front of the right people.

The report was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, and today I’m going to cover five best practice tips that came out of it that will help you take advantage of a DMP when it comes to your advertising efforts. 


18 most interesting digital marketing stats from this week

It’s that time of week again. After five days of watching the clock and wondering roughly at what point you swapped your dreams for spreadsheets, the moment you live for is finally here.

No, I’m not talking about the weekend. It’s much better than the weekend. It’s the weekly Econsultancy stats round-up. 

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68% of marketers believe DMPs are key to future of programmatic marketing

Our new report titled The Role of DMPs in the Era of Data-Driven Advertising shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.

The research was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud. It aims to find out why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.


How DevOps is changing the business of IT consulting

DevOps is a new trend becoming popular among information technology professionals.

It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.

It is also making waves in the business of IT consulting.


Develop your skills at our Fast Track Digital Marketing training course in New York

Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?

Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.

Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.

And if you book before August 15th using the code earlybirdNYC you'll get 10% off.


Need for speed: how to optimise website performance

Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.

However, average page weights are still on the rise. 

As marketers, website performance can seem utterly beyond our control. Here’s how to change that...


How and why you should tame the CRO beast

Conversion Rate Optimisation (CRO) is the process of understanding pain points associated with a conversion path (e.g. from click to sale, lead or other important business metric) and creating test hypotheses from which to create incremental growth.

If you analyse incoming traffic sources, device usage and perhaps other segments like country of visit, recency, bounce and exit rates via your analytics tool, you'll quickly discover some interesting data points. 


How to achieve better results from your website

Website testing is one of the most important ways to improve conversion. 

A recent Econsultancy roundtable on conversion rate optimisation highlighted that the prioritisation of tests is a real challenge for digital marketers. Too many tests generate little lift in website conversion. 


Video short: Meet the Data (free report and webinar invite)

In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal.