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The digital industry needs to do a better job of educating people about how advertising funds the free online services they heavily rely on in their daily lives.
One of the best ways to determine what will happen in the future is to look at the past.
In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks.
But if we’re capturing this information without knowing how to use it, it’s of no use.
For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.
The conversations focused on email, marketing automation and behavioural marketing.
91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.
Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.
It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.
Companies are collecting more data than ever about how their users interact with their websites, and thanks to sophisticated yet easy-to-use tools, techniques like A/B testing are accessible to even the smallest of businesses.
But when it comes to creating great user experiences, are companies being blinded by data?
In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights.
Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.
The potential of this technology has HUGE implications for marketers. And here’s why.
This week's internet marketing stats include video marketing, wearable tech, Eurovision, and booze...
Global investment in fintech startups is skyrocketing, reflecting a worrying trend for established financial services firms.
Customers are increasingly flocking to a new generation of companies that seek to redefine how consumers save and spend money.
From payments to loans to insurance, established brands are under assault from all directions, but that doesn't mean they can't stem the tide, solidify customer relationships and increase customer lifetime value.
The last few years has seen the marketing industry turn its attention omni-channel marketing, attribution and personalisation as part of a whole new set of tools offered to maximise the opportunity afforded by online advertising.
However, a recent survey undertaken by Ensighten and Econsultancy for the Customer Experience Optimization report revealed that marketers are overwhelmed by data.