{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Data & Analytics

Why the future of marketing is already here

Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally.

Other areas of focus such as ‘mobile’, ‘big data’ and ‘social’ are still widely regarded as exciting opportunities, but they are increasingly seen in a supporting role as part of the overarching mission to become more customer-centric. 

4 comments

UX design for restaurants leaves a bad taste in the mouth

If you’re trying to sell food, nothing’s more important than the menu. 

Recently I was looking back through some older Econsultancy posts (because I live a fun-filled, rock 'n' roll life), and came across this post on mobile hamburger menus

4 comments

Why your sales team should be making more use of analytics

Just as digital technologies have improved the array of customer data available to marketers, sale teams have also benefited from advances in analytics technology.

It’s now possible to get a detailed view of potential customers, their previous interactions with your company and what they’re interested in, before the sales team even make contact.

0 comments

11 absorbing stats from around the digital world

Wherever I lay my hat, stat’s my home.

I will run out of stat based puns at some point, which will probably coincide with my editor breathing a huge sigh of relief, but thankfully stat hasn’t happened yet.

Welcome to our weekly round-up of the best online marketing stats from around the digital world.

4 comments

How analytics can be used to inform product development

As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal.

This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development?

1 comment

12 engrossing stats from around the digital world

Stat’s just the way it is. Some things will never change.

Welcome to the weekly round-up of all the best internet statistics and data analysis from around the digital marketing and ecommerce world (and slightly beyond).

Although the stats may change, our determination to bring you the very best insight will remain forever undaunted. 

5 comments

Is anyone responsible for CRO in your organisation?

The process of digital transformation often focuses on new technologies and software, while neglecting the equally important task of ensuring employees have the requisite digital skills.

However when it comes to the all important task of CRO, it would appear that companies are aware of the importance of employing people who are directly responsible for improving conversion rates.

2 comments

13 enthralling stats from around the digital world

Like a stat out of hell I’ll be gone when the morning comes.

Just like Meat Loaf wailed in his popular hard rock anthem all the best internet stats arrive with the sirens screaming and the fires howling, but sooner than you can say “hmm that is an interesting stat” it has already hit the highway like a battering ram on a silver-black phantom bike.

But don’t be sad, two out of three stats aren’t bad.

1 comment

What encrypted social networks mean for marketers

Privacy is a rare commodity nowadays.

What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral.

2 comments

The cost of incomplete data

“Our customer experience is our brand.” That's how the vast majority of retailers see the role of customer experience, according to a recent Econsultancy survey.

But CX depends on a collection of data and tools that must work together to delight the customer and increase revenue.

0 comments

15 captivating stats from around the digital world

Well I guess stats why they call it the blues.

And you can beat those January blues with our first digital marketing stats round-up of the new year. Filled to the brim with the very best data analysis on online marketing and ecommerce this week.

Then maybe afterwards we can find out exactly where the brim of the internet really is.

2 comments

Five ways technology could shape UK retail in 2015

The retail industry is going through an interesting time. Shoppers expect a more personalised experience, almost a return to old-fashioned values of the local store.

However, the proliferation of high street chains and supermarkets has made shopping rather more impersonal.

Technology means that can change though. 

2 comments