Posts in Data & Analytics

How often your website needs a security audit & what you need to check

With the rapid evolution of online viruses and the growth of sites that have been broken into by hackers, dangers threatening your business are more common than ever.

This is especially relevant in the U.S., where hackers are targeting all kinds of organizations ranging from small businesses to hospitals.

2 comments

10 nudge-tastic examples of persuasive copywriting from charities

In which we look at some great examples of digital psychology in action from the non-profit sector.

I've included examples from charities including the RSPB, RNLI, Dog's Trust and more.

0 comments

Could 'incrementality' be key to freeing up digital ad budgets?

Finding out the real impact of display advertising is vital for marketers in their struggle to justify budgets.

However, most are hampered by misleading click & view-based measurements.

4 comments

Does app data suggest we are nearing peak social?

Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?

According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.

1 comment
potato and money on calculator

Are marketers overspending on TV, display and even SEO?

Econsultancy's Media Budgets Index, in association with Datalicious, compares media budget allocation with perceived media consumption.

I've picked out some highlights from the worldwide survey of 678 relevant senior staff, including overspend and underspend by channel.

1 comment

Really big data: Managing customer insights in China

As marketers, we all have our challenges when gathering, analysing, and using customer data to make decisions.  

But how are marketers making data actionable in one of the world's largest markets, China?

0 comments

10 thrilling digital marketing stats from this week

It’s that time of the week again, guys!

This week’s glorious roundup of statistical goodies includes news from Snapchat, insight into online shopping searches, smart homes and much more.

2 comments
cart before horse

Without data & analytics strategy, are you putting the cart before the horse?

Our 2016 Measurement and Analytics survey is in the field and you can take part yourself to receive a free copy of the ensuing report.

Last year, the survey found that fully two-thirds of client respondents have no formally documented analytics strategy. 

These marketers are no doubt still attempting to optimise their marketing spend in an ad hoc fashion, so what needs to change?

2 comments

How Waitrose is using personalisation to increase conversions

For the average shopper, supermarket loyalty is a thing of the past.

With price and proximity being two of the most important factors in where people shop, it's usually a case of whatever makes life easier.

4 comments

Personalisation can lift push notification open rates by up to 800%: Study

Building a successful mobile app is difficult.

Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.

0 comments

10 tantalising digital marketing stats from this week

This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.

For even more statistics, don’t forget to check out the Internet Statistics Compendium.

0 comments

Seven big challenges facing healthcare marketers

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. 

And perhaps few face the number of challenges that confront healthcare marketers.

Here are seven of the biggest that this group must contend with.

1 comment