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Econsultancy has published a new report in partnership with IBM which gives a comprehensive overview of real-time marketing and includes detailed examples of how it's being used in South East Asia today.
Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today.
Google Analytics might be free, but it's a robust tool that can meet the needs of many businesses large and small.
So where should beginners start? Here are seven tips.
On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts.
We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson.
Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement.
So why is email seen as the poor relation in the world of digital marketing?
Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.
Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.
In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print.
However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and give meaning to what the data says about your business.
Here are some tips on how to give meaning to your website traffic or advertising response data.
The digital industry needs to do a better job of educating people about how advertising funds the free online services they heavily rely on in their daily lives.
One of the best ways to determine what will happen in the future is to look at the past.
In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks.
But if we’re capturing this information without knowing how to use it, it’s of no use.
For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.
The conversations focused on email, marketing automation and behavioural marketing.
91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.
Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.
It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.
Companies are collecting more data than ever about how their users interact with their websites, and thanks to sophisticated yet easy-to-use tools, techniques like A/B testing are accessible to even the smallest of businesses.
But when it comes to creating great user experiences, are companies being blinded by data?