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Marketers continue to be ambitious with creative digital campaigns and cross-device usability as new technologies emerge, but many still don’t truly understand which channels are actually working.
Attribution may not be the most exciting subject, but measuring the success of your marketing channels should play an integral role in your marketing strategy.
Don’t take my word for it - top brands successfully riding the omnichannel wave are proving that it works.
You might think you've got the impending weekend to thank for your Friday feeling, but you're wrong.
If you were being completely honest with yourself you'd admit it was because you're about to read the critically acclaimed and universally applauded Econsultancy stats round-up.
Digital marketers have moved from a campaign driven to a more customer centric approach. The resulting customer dialogue has led to a greater need for a single customer view.
However legacy systems have created data silos resulting in the need for more data integration. This has repercussions for how marketers should think about their technology.
Earlier this week, Google unveiled some major changes to Google+, its social networking platform.
Since it launched in 2011, Google+ has been an integral part of the Google experience, as the search giant used it to unify its disparate services.
Marketers in Australia and New Zealand are becoming more advanced when it comes to measurement, although there are still concerns around an inability to measure return on investment (ROI).
This is according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.
It’s nearly the weekend, and no doubt your mind is already in the pub and halfway through its first drink.
But hold up a second. I bet your local doesn’t have access to the finest set of digital marketing stats on the internet as of today. Does it?
You can collect and store every bit of data available to your website, but if you’re not actively using it to refine the customer experience, then you’re seriously missing out on huge opportunities for growth.
According to our latest report, Measurement and Analytics 2015 produced in partnership with Lynchpin, two in every five companies (40%) say more than half of their collated analytics data is useful for driving decision-making.
This optimistically represents an 8% increase since 2014 and is the highest proportion of companies since 2012.
In my previous post about our new report titled The Role of DMPs in the Era of Data-Driven Advertising, I covered the data management platform (DMP) landscape, whether better data equals more paid media success, and how DMPs can be used to get advertising in front of the right people.
The report was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud, and today I’m going to cover five best practice tips that came out of it that will help you take advantage of a DMP when it comes to your advertising efforts.
It’s that time of week again. After five days of watching the clock and wondering roughly at what point you swapped your dreams for spreadsheets, the moment you live for is finally here.
No, I’m not talking about the weekend. It’s much better than the weekend. It’s the weekly Econsultancy stats round-up.
Our new report titled The Role of DMPs in the Era of Data-Driven Advertising shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.
The research was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud. It aims to find out why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.
DevOps is a new trend becoming popular among information technology professionals.
It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.
It is also making waves in the business of IT consulting.
Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?
Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.
Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.
And if you book before August 15th using the code earlybirdNYC you'll get 10% off.