Posts in Data & Analytics

The rise of dark social: Everything you need to know

You’d be forgiven for thinking the term ‘dark social’ refers to some kind of demonic get-together during which attendees feast on blood to please their overlords. 

While potentially irksome to social media managers, dark social is somewhat less sinister than the above. 

It simply refers to social sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. 

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Why Instagram's new view counts could boost branded video

Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.

And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.

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Quicken Loans shows the perils of Super Bowl ads

Last weekend, well-heeled advertisers spent $5m for 30-second ads during Super Bowl 50.

With more than 110m viewers tuning in to watch one of the sporting world's largest single events, the justification is clear: Super Bowl ads deliver reach few other televised events can.

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14 reasons you really shouldn't ignore DuckDuckGo

Another startup with a silly name? Sounds like something I’d like to get my teeth into. 

For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago. 

So why should you care? 

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Data visualization: 14 jaw-dropping examples

Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. 


The hope is that presenting data in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  

With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. 

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Five digital realities every CEO & MD must face in 2016

Times are changing. The C-Suite has to acknowledge that savvier investment needs to be made to ensure the online experience is a knockout.

There are some things in life that can’t be changed. You can’t change your blood relations but that doesn’t mean you’re stuck with them.

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Dear marketers, stop using generic stock images

It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.

I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.

And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at. 

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people.io

Start Me Up! People.io allows people to monetize their personal data

Despite consumers becoming more comfortable inputting data online over the past decade, 2015 saw mounting pressure on crappy ad formats, data resellers and unsolicited communication.

It's in this context that people.io launches today, a platform that allows consumers to benefit from giving away their personal data.

We caught up with the team...

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Four key factors businesses need to know about privacy in 2016

While enterprises are racing to deploy new tech that will drive revenue through uses of data, they must consider these latest technologies within the context of the EU’s new data protection law, the General Data Protection Regulation (GDPR).

Here are four key factors that businesses need to know about privacy in 2016:

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How to avoid bad marketing statistics [Asia case study]

Marketing now is as much about getting buy-in as it is about doing, well, 'marketing'.  

And in order to get buy-in, marketers need to do presentations - a lot of them, according to big brand marketers.

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Who owns data analytics in your company? And who should?

As the data revolution impacts more of corporate America, one of the most important questions facing the data-maturing organization is “Who owns the data?”

Not surprisingly, the answer is “it depends.”

Personal experience leads me to believe there are at least four suitable potential models, each with its own pros and cons.

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Four incredibly useful sources of global marketing statistics

As marketers, we know that our jobs require so much more than, well, 'doing' marketing.  

We spend a lot of our time developing campaign ideas, sure, but then we also spend a lot of time getting buy-in from the business.

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