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The last few years has seen the marketing industry turn its attention omni-channel marketing, attribution and personalisation as part of a whole new set of tools offered to maximise the opportunity afforded by online advertising.
However, a recent survey undertaken by Ensighten and Econsultancy for the Customer Experience Optimization report revealed that marketers are overwhelmed by data.
Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even harder to complete.
In the final post of the five-part series, I explain why you want to swap out your vanity metrics for sanity metrics in conversion optimisation.
Diving into data to find content opportunities can certainly seem overwhelming at times but the rewards can be substantial once you know where to look and how to interpret it.
Consumer data has arguably become the most valuable currency for marketers.
The value of some of today’s largest organisations (Facebook, Twitter, Instagram) is based almost entirely on the number of people that connect using their platforms and by the marketing potential of the data they generate.
Although I have often admired yacht rock pioneers Hall and Oates for their smooth radio friendly melodies, I’m afraid this round-up is not the place for them.
With their almost constant admission that "I Can’t Go For Stat", it seems these digital marketing statistics will only disappoint them further. Sorry Darryl. Sorry John.
Maybe next week there’ll be something you “can do”.
Companies spend lots of time and money trying to climb the ranks of the SERPs, but fully maximizing how many people click on your results can be a difficult undertaking.
In an apparent effort to do just that, online travel giant Expedia is employing an unusual tool: Emojis in some of its page titles.
Now that you have all this data, what the heck are you going to do with it?
Sure you can capture, measure and analyze traffic and how visitors behave on your site, but what’s the next step?
Welcome to our weekly round-up of all the best online marketing stats from around the digital world.
Put on your leather jacket, tease out your hair and try not to lose yourself to the corrupting influence of Danny Zucco, as the T-Birds gather around you to sing ‘You’re the One Stat I Want’.
Just remember that our greaser gang is way better than their (admittedly similar) greaser gang, after all we have 14 stats that you’ll want, they only have one.
Marketers are investing more in social media yet many are struggling to effectively measure the business value of their activity.
The volume and real-time nature of social media metrics, as well as the multitude of analytics tools available, is overwhelming and can make social media simultaneously the most measurable channel and the one that is most difficult to measure.
Kate Bush was right, when there’s so much fascinating data analysis building up all around us it feels like we’re running up stat hill.
Not to worry though, here’s our weekly round-up of all the very best internet marketing statistics to help you make sense of the online world and make your climb a little easier.