Posts in Data & Analytics

The end of the Safe Harbor Agreement: What next for digital marketing?

Businesses are reeling this week from the news that the European courts have ruled that data transfers to the US via the 'Safe Harbor' agreement are no longer valid.

For digital marketers this news could spell trouble, with across-the-pond data movement being part of the modern digital landscape.

So is this the end of digital marketing as we know it, or just a storm in a tea cup?  

5 comments
twitter logo

Improving healthcare through social media tracking

In a recent survey of marketers, Econsultancy and Ogilvy CommonHealth examined how prepared healthcare companies are for digital change.

You can read the results here. But what about practical examples of change within healthcare marketing?

Well, let's take a look at some of the work done in social media analysis.

0 comments

How TUI increased conversions by 17% using personalised ads

Marketers believe that personalisation is the most important capability for the future of their trade, according to a survey by Adobe.

So what can it deliver?

4 comments
Attribution Methodology - Build, Model, Do

The three stages of attribution that are crucial to success

I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.

1 comment
survey chart

How is healthcare marketing changing in the digital world?

Healthcare marketing has inherent difficulties. 

In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?

These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.

0 comments
things

Five opportunities for marketers using the internet of things

Econsultancy has just published a helpful guide to the internet of things for marketers.

The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.

Here are five opportunities for marketers.

0 comments

Google Customer Match shows supremacy of first-party data

As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail.

2 comments

How consistent should desktop and mobile experiences be?

With more and more websites seeing the majority of their visits from mobile devices and Google paying more attention to mobile friendliness, it's no surprise that the small-screen experience is top of the agenda for companies.

9 comments

What a Dislike button on Facebook could mean for brands

Facebook is by and large a friendly place for brands.

Yes, consumers can and do voice their displeasure on the world's largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing. 

6 comments

Five things marketers need to know about programmatic

With almost two-thirds of marketers employing advertising for brand campaigns, it's clear: programmatic is top of mind for many digital marketers.

1 comment

How purchase intent data can help you understand the customer journey

The earlier a customer is along their journey, the less marketers know about that person. But early on is when you can best influence shoppers.

0 comments

How marginal ROI tells you where to spend your digital marketing budget

Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.

Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. 

3 comments