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Conversion Rate Optimisation (CRO) is the process of understanding pain points associated with a conversion path (e.g. from click to sale, lead or other important business metric) and creating test hypotheses from which to create incremental growth.
If you analyse incoming traffic sources, device usage and perhaps other segments like country of visit, recency, bounce and exit rates via your analytics tool, you'll quickly discover some interesting data points.
Website testing is one of the most important ways to improve conversion.
A recent Econsultancy roundtable on conversion rate optimisation highlighted that the prioritisation of tests is a real challenge for digital marketers. Too many tests generate little lift in website conversion.
In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal.
Data and creativity are often considered at odds with one another: the science and rigour that data brings is said to kill the magic of creative ideas.
Award entries at the first Cannes Lions Innovation festival show this mindset is shifting.
With exponential improvements in technology over the last few years, it is an exciting time for marketers.
But all that advancement creates a number of challenges, too. So much so that 68% of marketers believe the job is more stressful than it was five years ago.
In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device.
The challenge for marketers is in tracking those cross-device conversions.
We all know the life of a marketer has become significantly more stressful over recent years.
Unsurprisingly, 78% of marketers feel that their job is more stressful compared to five years ago.
Marketers are under enormous pressure to turn data into customer knowledge, competitive advantage and ultimately profit.
Our brand new report The Promise of First-Party Data examines the opportunities in the proprietary data they already have (or should have).
Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.
But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?
Econsultancy has published a new report in partnership with IBM which gives a comprehensive overview of real-time marketing and includes detailed examples of how it's being used in South East Asia today.
Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today.
Google Analytics might be free, but it's a robust tool that can meet the needs of many businesses large and small.
So where should beginners start? Here are seven tips.
On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts.