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Posts in Data & Analytics

The cost of incomplete data

“Our customer experience is our brand.” That's how the vast majority of retailers see the role of customer experience, according to a recent Econsultancy survey.

But CX depends on a collection of data and tools that must work together to delight the customer and increase revenue.


15 captivating stats from around the digital world

Well I guess stats why they call it the blues.

And you can beat those January blues with our first digital marketing stats round-up of the new year. Filled to the brim with the very best data analysis on online marketing and ecommerce this week.

Then maybe afterwards we can find out exactly where the brim of the internet really is.


Five ways technology could shape UK retail in 2015

The retail industry is going through an interesting time. Shoppers expect a more personalised experience, almost a return to old-fashioned values of the local store.

However, the proliferation of high street chains and supermarkets has made shopping rather more impersonal.

Technology means that can change though. 


38% of marketers do not use personalisation: report

More than a third of companies do not implement any form of personalisation in their marketing activities, according to a new report from Econsultancy.

This is in spite of the fact that a vast majority of companies achieved an uplift in conversion rates after implementing personalisation in one or more of their marketing channels.


The SEO’s 2015 wishlist: what would you like to see happen in search?

It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope.

Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015.


13 insightful stats from around the digital world

Stats entertainment.

And by golly I’ll be wringing as much entertainment as I possibly can from this latest collection of up-to-date internet stats and data sent to us from researchers, analysts and statisticians across the digital marketing realm.


Three key insights from our The Past, Present and Future of Website Optimisation report

The increased understanding and use of testing is giving companies more ability to tailor customer experiences in an improved, genuinely personalised way.

Serving each segment a tailored experience also has the future potential to raise conversion levels even higher than the 7-10% uplift reported in 2014.


How 304 email marketers split test their subject lines (spoiler alert: it's usually badly)

The vast majority of email marketers are methamphetamine addicts. And not the cool kind like you find in the finest trailer parks of middle America. 

This survey of 304 email marketers will show you why.


The importance of tone of voice for local markets

How do you speak to your customers? That's a deceptively simple question...

We all understand the importance of tone of voice, particularly when it comes to customer service, but in an age of hyper-localisation it can be increasingly difficult for comms teams to communicate with customers in new markets.


15 fascinating insights from Econsultancy’s 2014 reports

We’re not just a pretty face.

As a regular visitor to the blog, you’ll no doubt be aware of the magnificent free content on offer to you from our small band of marketing and digital experts here on the blog.

This is just scratching the surface of what Econsultancy has to offer though...


12 intriguing stats from around the digital world

Statisfaction guaranteed.

Welcome to our weekly round-up of all the most enlightening and interesting internet marketing stats from around the digital world, and ever so slightly beyond.


13 compelling stats from around the digital world

Stats life! That’s what all the people say. 

By people, I almost exclusively mean researchers, analysts and statisticians. Not that they’re not people of course. Perhaps I should start again...