Posts in Data & Analytics

Five creative uses of data from Cannes Lions

Data and creativity are often considered at odds with one another: the science and rigour that data brings is said to kill the magic of creative ideas.

Award entries at the first Cannes Lions Innovation festival show this mindset is shifting.

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Which data challenges cause the most pain for marketers?

With exponential improvements in technology over the last few years, it is an exciting time for marketers. 

But all that advancement creates a number of challenges, too. So much so that 68% of marketers believe the job is more stressful than it was five years ago.

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Google reveals cross-device conversion stats

In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device. 

The challenge for marketers is in tracking those cross-device conversions.

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Three remedies for your marketing pain points

We all know the life of a marketer has become significantly more stressful over recent years.

Unsurprisingly, 78% of marketers feel that their job is more stressful compared to five years ago.

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The most powerful data is the data you already own: new report

Marketers are under enormous pressure to turn data into customer knowledge, competitive advantage and ultimately profit.

Our brand new report The Promise of First-Party Data examines the opportunities in the proprietary data they already have (or should have).

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For brands, influence is about more than influencers

Brands are increasingly on the look out for influencers and an entire market has been built around connecting brands with them to reach consumers.

But when it comes to wooing consumers, particularly young, digital natives, are brands focusing too much on influencers and not enough on influence?

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Q&A: Jeff Rajeck on real-time marketing and personalised customer experiences

Econsultancy has published a new report in partnership with IBM which gives a comprehensive overview of real-time marketing and includes detailed examples of how it's being used in South East Asia today.

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Seven Google Analytics tips for beginners

Even the smallest of organisations are using web analytics to improve their business, and Google Analytics is one of the most popular tools available today.

Google Analytics might be free, but it's a robust tool that can meet the needs of many businesses large and small.

So where should beginners start? Here are seven tips.

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Facebook News Feed update weighs time spent on posts

On Friday, Facebook announced that the algorithm it uses to determine which content appears first in user News Feeds will now take into account how long users spend viewing posts.

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email poor relation

Why is email seen as the poor relation in digital marketing?

We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson.

Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement.

So why is email seen as the poor relation in the world of digital marketing?

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Five golden rules when localising for international ecommerce

Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.

Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.

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Marketing analytics: what your web traffic says about your business

In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print.

However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and give meaning to what the data says about your business. 

Here are some tips on how to give meaning to your website traffic or advertising response data.

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