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Posts in Data & Analytics

How analytics can be used to inform product development

As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal.

This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development?

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12 engrossing stats from around the digital world

Stat’s just the way it is. Some things will never change.

Welcome to the weekly round-up of all the best internet statistics and data analysis from around the digital marketing and ecommerce world (and slightly beyond).

Although the stats may change, our determination to bring you the very best insight will remain forever undaunted. 

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Is anyone responsible for CRO in your organisation?

The process of digital transformation often focuses on new technologies and software, while neglecting the equally important task of ensuring employees have the requisite digital skills.

However when it comes to the all important task of CRO, it would appear that companies are aware of the importance of employing people who are directly responsible for improving conversion rates.

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13 enthralling stats from around the digital world

Like a stat out of hell I’ll be gone when the morning comes.

Just like Meat Loaf wailed in his popular hard rock anthem all the best internet stats arrive with the sirens screaming and the fires howling, but sooner than you can say “hmm that is an interesting stat” it has already hit the highway like a battering ram on a silver-black phantom bike.

But don’t be sad, two out of three stats aren’t bad.

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What encrypted social networks mean for marketers

Privacy is a rare commodity nowadays.

What with Facebook making it increasingly difficult to manage who sees what, and even the ephemeral SnapChat being revealed to not be all that ephemeral.

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The cost of incomplete data

“Our customer experience is our brand.” That's how the vast majority of retailers see the role of customer experience, according to a recent Econsultancy survey.

But CX depends on a collection of data and tools that must work together to delight the customer and increase revenue.

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15 captivating stats from around the digital world

Well I guess stats why they call it the blues.

And you can beat those January blues with our first digital marketing stats round-up of the new year. Filled to the brim with the very best data analysis on online marketing and ecommerce this week.

Then maybe afterwards we can find out exactly where the brim of the internet really is.

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Five ways technology could shape UK retail in 2015

The retail industry is going through an interesting time. Shoppers expect a more personalised experience, almost a return to old-fashioned values of the local store.

However, the proliferation of high street chains and supermarkets has made shopping rather more impersonal.

Technology means that can change though. 

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38% of marketers do not use personalisation: report

More than a third of companies do not implement any form of personalisation in their marketing activities, according to a new report from Econsultancy.

This is in spite of the fact that a vast majority of companies achieved an uplift in conversion rates after implementing personalisation in one or more of their marketing channels.

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The SEO’s 2015 wishlist: what would you like to see happen in search?

It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope.

Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015.

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13 insightful stats from around the digital world

Stats entertainment.

And by golly I’ll be wringing as much entertainment as I possibly can from this latest collection of up-to-date internet stats and data sent to us from researchers, analysts and statisticians across the digital marketing realm.

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Three key insights from our The Past, Present and Future of Website Optimisation report

The increased understanding and use of testing is giving companies more ability to tailor customer experiences in an improved, genuinely personalised way.

Serving each segment a tailored experience also has the future potential to raise conversion levels even higher than the 7-10% uplift reported in 2014.

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