Posts in Data & Analytics

Google Customer Match shows supremacy of first-party data

As rumored earlier this year, Google has announced Customer Match, a new ad targeting product that gives AdWords advertisers the ability to target their customers through Google Search, YouTube, and Gmail.

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How consistent should desktop and mobile experiences be?

With more and more websites seeing the majority of their visits from mobile devices and Google paying more attention to mobile friendliness, it's no surprise that the small-screen experience is top of the agenda for companies.

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What a Dislike button on Facebook could mean for brands

Facebook is by and large a friendly place for brands.

Yes, consumers can and do voice their displeasure on the world's largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing. 

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Five things marketers need to know about programmatic

With almost two-thirds of marketers employing advertising for brand campaigns, it's clear: programmatic is top of mind for many digital marketers.

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How purchase intent data can help you understand the customer journey

The earlier a customer is along their journey, the less marketers know about that person. But early on is when you can best influence shoppers.

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How marginal ROI tells you where to spend your digital marketing budget

Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.

Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. 

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Technology and data are biggest barriers to APAC attribution success

Disparate tech platforms and data sources are the greatest barriers to using attribution more effectively, say 41% of marketers in the Asia Pacific region

This comes from our new report State of Marketing Attribution in Asia Pacific which is based on a survey of more than 400 APAC respondents.

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Four key data trends affecting the digital marketing industry

Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.

It’s for this reason that Ben was invited to sit on the judging panel for Marketing Week’s Data Storytelling Conference, which takes place this Thursday 10 September.

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15+ APAC digital marketing stats from August 2015

Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.

This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.

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Three key trends from our State of Marketing Attribution in Asia Pacific Report

One of the common refrains about digital marketing is that everything is measurable.

However new research by Econsultancy and Datalicious shows that 60% of marketers in Asia-Pacific do not carry out any sort of attribution modelling.

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AO.com: The best ecommerce experience available online?

In previous articles I have discussed my admiration for the online experiences offered by the likes of ASOSBooking.com and (yes, honestly) Lingscars.com.

Now it is time to add another online experience to the pantheon of greats; the phenomenal ecommerce experience that is AO.com (formerly Appliances Online).

My opinion is that AO.com is among the most customer-centric retailers I have had the pleasure of knowing in more than 15 years working in the ecommerce industry.

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We analysed 82 Econsultancy email subject lines and here’s what we learned

One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.

Email works because it’s the foundation of online marketing. But... is Econsultancy's subject line language optimal?

We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.

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