{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Data & Analytics

Q&A: Alex Econs on ICON Printing's site redesign

Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France.

Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts.  

One of these clients was Alex Econs, founder and director of ICON Printing; an SMB producing customised clothing and accessories for an impressive client list.

0 comments

How to grow your international sales using personalisation

Unlocking international or cross-border sales has never been as lucrative as it is today.

Historically, shipping costs, lack of trust and limited information were factors in preventing growth in trade but now cross-border shopping is estimated to be worth $105bn.

While this is a huge growth area for ecommerce businesses, several obstacles still prevent online customers from comfortably venturing outside their borders and buying from international retailers.

Challenges often involve language or currency difficulties, logistics, restrictive local laws, or unclear product information.

However, personalising the shopping experience is one method you can use to increase revenues, allowing you to engage users on their own terms, provide them with the best information and take advantage of local opportunities.

So how do you get started? Read on for five of the best ways to make personalisation part of your international online strategy.

0 comments
Google logo

Eight interesting digital marketing stats we saw this week

Well hello there, and welcome back to our weekly stats roundup.

This time it includes data about Enhanced Campaigns, Facebook's earnings, analytics tools, Christmas, data privacy and the thorny relationship between CIOs and CMOs.

For more of this type of thing, download the Econsultancy Internet Statistics Compendium...

0 comments

Spotlight on data privacy: three steps to building consumer trust

Consumer concern about data privacy has shifted over the past decade.

More than ten years ago, consumers were concerned when companies such as Amazon analyzed their data to provide them with a recommended list of products they may be interested in based on their purchase habits.

Fast forwarding to today, many consumers now expect companies to mine their data through the use of analytics to provide them with relevant offers and products to improve their shopping experience.

Yet, recent data breaches have placed a spotlight on data privacy once again, moving the topic of consumer personalization versus privacy back to the forefront of the marketing conversation. 

2 comments

Privacy and personalization: a marketer's Catch-22

Coined in Joseph Heller’s classic satirical novel of the same name, 'Catch-22' is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances.

In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation due to mental instability, and be deemed insane.

However, awareness of his own insanity is considered proof of a rational mind, thus making it impossible to escape his mission, a total and complete Catch-22.

No doubt, many marketers are feeling stuck in this sort of paradoxical situation when it comes to the competing goals of consumer privacy and personalization.

5 comments

How to use Google Analytics URL builder to track campaigns

We're pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. 

To this end, we're big users of Google Analytics, supplemented by paid tools from Moz and others. 

We use a bunch of custom reports, segments and dashboards for measurement but I've only recently come across the Google URL builder, thanks to our Head of Social Matt Owen.  

So, for the uninitiated, here's a quick run through of how to use it, and a few suggested applications... 

17 comments

The era of data-driven marketing [Infographic]

Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology. 

Our Measurement and Analytics report, produced in association with Lynchpin, found that there is an analytics skills gap which is holding back implementation. 

Skills shortages are most apparent in the use of digital analytics tools, statistical modelling and Conversion Rate Optimisation (CRO)

This infographic summarises some of the findings from the report...

0 comments

Which analytics tools do marketers use? And are they paid-for or free?

All digital marketing activity is measurable. Right?

It’s nice to think that’s the case and there are a lot of people who believe it, but unfortunately it’s simply not true.

The reasons for this are numerous, not least that companies are struggling to keep up with the constantly shifting digital landscape.

In the past digital analytics mainly focused on desktop activity, but now businesses have to employ a broader range of analytics products to measure activity across relatively new channels such as mobile and social. 

The new Econsultancy/Lynchpin Measurement and Analytics Report examines the extent to which different analytics tool are used by surveying more than 1,000 digital professionals.

3 comments

Twitter's analytics update: good news for data-driven marketers

Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.  

I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution…

2 comments
brand table

10 revealing digital marketing stats we've seen this week

Lots of mobile ecommerce stats this week, with a smattering of brand storytelling and advertising.

There's an infographic thrown in too, looking at the mobile path to purchase. Enjoy!

For more digital marketing stats, download the Econsultancy Internet Statistics Compendium.

0 comments

Is it time for ‘marketing-as-a-service’ (MaaS)?

Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US.

It was lovingly crafted by The New York Times in 2012 and was heralded as setting new standards in digital storytelling.

Seventeen months later, the publication’s internal innovation report was leaked. It points out that while projects such as Snow Fall are extremely popular, with more than 21m page views, they are not easily replicable.

2 comments
Facebook vs. LinkedIn: B2B Special

Facebook vs. LinkedIn: which is better for B2B marketing?

Do you ever wonder which social network is best for B2B marketing?

Me too, so I did some audience research and found some surprising results.  

Here's how you can do it too.

30 comments