{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Data & Analytics

Singapore Merlion

The global ramifications of Singapore’s new Data Protection Act

Singapore's Personal Data Protection Act went into effect on July 2. It's a local law, but it matters to digital marketers globally.

Information wants to be free, but most people prefer a few safeguards on personal data.  

Sure we may be happy for our LinkedIn profile to be seen by a prospective employer, but we'd hardly like them to have our medical history.

Right now in many countries however, there is little if any restriction on how our personal data is collected, traded and used. 

9 comments

Eight interesting internet marketing statistics we've seen this week

It's time again to round up some of the most interesting internet marketing statistics we've seen this week.

This time round it includes eBay's partnership with Argos, big data, mobile marketing, alternative delivery methods and customer service.

For more of the same, download our Internet Statistics Compendium...

0 comments

The ultimate guide to personalisation: content retargeting and engagement

Online shopping has become so much more than simply a place to buy.

Ecommerce websites are now places to curate brands and promote customer interaction and editorial content is a key tool to ensure consistent engagement for continued sales and results.

Here’s an overview of how you can use content to help increase conversion rates.

1 comment
world cup

10 more beautiful World Cup 2014 data visualisations

Seeing as you enjoyed my previous round-up of World Cup data visualisation, I've assembled a great collection of even better imagery.

Whether a football fan or not, take a look at these graphics showing everything from FIFA revenue to the history of the World Cup ball.

Enjoy.

0 comments

What does 'big data' actually mean?

Big data is a term which has been used widely over the last year or two, but what does it mean? 

Well, we asked the question in our recent Measurement and Analytics Report 2014, produced in partnership with Lynchpin

It's a term which may trigger thoughts of massive amounts of forbidding, almost unfathomable data, but what do marketers think of it? 

1 comment

The five step, 15 minute guide to marketing analytics

All marketers are short on time and find it hard to prioritise tasks. Spending 15 minutes on analytics can help a lot.

Here's a simple how-to guide to help you get started...

3 comments

Four talking points from our new Unified Marketing Report

Obtaining a single customer view has become something of a holy grail for marketers, however its achievement is extremely problematic.

An ever-increasing number of customer touchpoints and data sources make it near impossible for marketers to correlate all this information in one place.

Econsultancy’s new report, The Path to Unified Marketing, examines the difficulties that brands face in obtaining a single view of their customers, as well giving an overview of the state of the industry.

Published in association with Tealium, the report is based on a survey of 313 client-side marketers in Q2 2014. Here’s a summary of four main talking points:

0 comments

Creating a single view of stock: five key considerations

Adopting a single view of your stock across retail channels is an essential precursor to a true multichannel strategy.

Alongside a single view of the customer, it is a fundamental foundation in integrating online and offline operations.

Even as a standalone project, a single view of stock can be highly beneficial. Understanding your stock in real-time across your retail channels can enable utilisation of innovative fulfilment models: click and collect, multichannel returns, as well as new and valuable customer service and merchandising solutions.

Whilst understanding your stock may sound simple, it can be quite the opposite.

This is particularly relevant in environments where offline and online retail functions have developed as essentially independent businesses, as is the case for many clicks-and-mortar retailers.

In these scenarios, store distribution warehouses might operate entirely separately from online fulfilment, with in-store stock tracked separately from its online equivalent and even online and offline returns accounted for differently.

0 comments
global tweet heat map

12 beautiful World Cup 2014 data visualisations

There has been an incredible amount of social activity during the World Cup. 12.2m tweets were fired off during the opening game alone.

Add to this all the data inherent in the game itself, from the likely winners to squad make-up, and there are some nice data visualisation opportunities.

So here's a roundup of some World Cup data visualisations.

6 comments

Analytics budgets rise, but the skills gap remains a barrier

Budgets for digital analytics technology and consultancy services are rising, but the pace of change has led to a skills gap in many companies. 

According to Econsultancy's Measurement and Analytics Report, produced in partnership with Lynchpin, 61% of companies are increasing budgets for analytics technology, up from 35% in 2013. 

Based on a survey of 1,000 professionals, this report looks at how companies are using analytics to drive revenue, the technology used, and the challenges faced. 

0 comments

How Wimbledon is using big data to engage millions

With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep.

In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans.

The number engaging with the two-week tournament digitally is set to be exponentially higher until the gates close on the 6th July. 

0 comments

Make buying easy: five pre-conversion strategies

Attracting consumers to your site is only the first part of your problem. Once they show up, why do you think they’ll buy what you’re selling?

You’ve baited the hook and caught your audience’s attention, but if the bait’s not tied to anything your conversions sink straight to the bottom.

Behavioral psychology has a lot to say about why we buy the things we buy and what the decision-making process looks like.

Knowing what your customers want or need to see from you will help you convert the traffic you already have, and ensure that the ones who get away eventually come swimming back to you.

If you understand your brand and your market, these five strategies can turn traffic into conversions.

1 comment