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Econsultancy and IBM’s BusinessConnect series of events stopped off in Bangkok last week, giving local marketers the chance to share their experiences in data-driven marketing.
Whether it's coming from contact centres or social media channels, marketers now have more data on their customers than ever before.
How are they making this data actionable to drive changes in their organisation and what’s driving this focus?
Personalisation is widely accepted as an effective method of making marketing messages more relevant, which then helps to improve the impact and ROI.
But how can we move beyond basic tactics such as personalised email greetings and ‘users who bought this also bought’ product recommendations?
Putting the ‘stat’ in Jason Statham, here’s your ass-kicking round-up of all the very best internet marketing stats from around the online world this week, written by somebody who clearly doesn’t know how to pronounce Jason Statham properly.
Customer journeys are becoming increasingly complex.
Not only are they across multiple channels with multiple touch-points, they are also spanning multiple devices.
Earlier this week Econsultancy and IBM hosted six roundtables in Kuala Lumpur as part of the BusinessConnect 2015 series of events.
The discussion centred around three important topics in digital marketing – data-driven marketing, personalisation, and marketing performance management.
B2C Ecommerce continues to take a growing share of retail sales, but what’s driving this growth and what are the emerging trends that marketers can take advantage of in 2015?
Here I’ll be taking you through a few key stats before presenting my latest talk, which will help to shed some light on the above questions.
When seeking to optimise a website, what is it that defines whether or not a test has been successful?
It would be easy to fall into the trap of thinking that a test is only successful if it results in a positive uplift of some sort (e.g. higher conversion rate), but in fact the truth is far more complex.
Stat me up!
If you stat me up I’ll never stop! Well actually I’ll stop after 11 statistics, being as it’s getting close to lunch and I need to go to the post office, but still… there’ll be enough here to keep you going for a short while.
Welcome to our weekly round-up of the most fascinating internet marketing stats from around the digital world, and slightly beyond.
While several international ecommerce businesses have suffered heavily from the decline in the Russian economy, there are still ways of reaching the Russian market effectively.
Agility is firmly established as one of the important attributes of modern, digital businesses.
On the Econsultancy blog we often discuss agility as it relates to marketing teams and business structures, but the concept can also have a transformative affect on data and analytics systems.
You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations.
It has become a lot simpler to mine your data and interpret your insights in an engaging, attractive, and most importantly easy to understand way.
This is a list of various different free and premium tools and platforms available which will allow you to communicate data in a variety of different formats, from interactive charts, to infographics, to maps, to word clouds.