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Posts in Data & Analytics
18 most interesting digital marketing stats from this week
It’s that time of week again. After five days of watching the clock and wondering roughly at what point you swapped your dreams for spreadsheets, the moment you live for is finally here.
No, I’m not talking about the weekend. It’s much better than the weekend. It’s the weekly Econsultancy stats round-up.
68% of marketers believe DMPs are key to future of programmatic marketing
Our new report titled The Role of DMPs in the Era of Data-Driven Advertising shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.
The research was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud. It aims to find out why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.
How DevOps is changing the business of IT consulting
DevOps is a new trend becoming popular among information technology professionals.
It is a method in software development that emphasizes the need for communication, integration, collaboration, automation, and the measurement of cooperative efforts among software developers and IT professionals.
It is also making waves in the business of IT consulting.
Develop your skills at our Fast Track Digital Marketing training course in New York
Are you on the East Coast of the United States (or love New York) Do you need an in-depth introduction to a variety of digital marketing disciplines delivered by an expert trainer?
Sign up now for Econsultancy's Fast Track Digital Marketing training course in New York.
Taking place over two days starting September 10th, 2015, this intensive course is a great place to start your digital marketing training.
And if you book before August 15th using the code earlybirdNYC you'll get 10% off.
Need for speed: how to optimise website performance
Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.
However, average page weights are still on the rise.
As marketers, website performance can seem utterly beyond our control. Here’s how to change that...
How and why you should tame the CRO beast
Conversion Rate Optimisation (CRO) is the process of understanding pain points associated with a conversion path (e.g. from click to sale, lead or other important business metric) and creating test hypotheses from which to create incremental growth.
If you analyse incoming traffic sources, device usage and perhaps other segments like country of visit, recency, bounce and exit rates via your analytics tool, you'll quickly discover some interesting data points.
How to achieve better results from your website
Website testing is one of the most important ways to improve conversion.
A recent Econsultancy roundtable on conversion rate optimisation highlighted that the prioritisation of tests is a real challenge for digital marketers. Too many tests generate little lift in website conversion.
Video short: Meet the Data (free report and webinar invite)
In this four minute video, we introduce our new research paper The Promise of First-Party Data, conducted in partnership with Signal.
Five creative uses of data from Cannes Lions
Data and creativity are often considered at odds with one another: the science and rigour that data brings is said to kill the magic of creative ideas.
Award entries at the first Cannes Lions Innovation festival show this mindset is shifting.
Which data challenges cause the most pain for marketers?
With exponential improvements in technology over the last few years, it is an exciting time for marketers.
But all that advancement creates a number of challenges, too. So much so that 68% of marketers believe the job is more stressful than it was five years ago.
Google reveals cross-device conversion stats
In today's multi-device world, it's all but logical that campaigns delivered to a consumer on one device might influence a purchase made on another device.
The challenge for marketers is in tracking those cross-device conversions.
Three remedies for your marketing pain points
We all know the life of a marketer has become significantly more stressful over recent years.
Unsurprisingly, 78% of marketers feel that their job is more stressful compared to five years ago.