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Just as digital technologies have improved the array of customer data available to marketers, sale teams have also benefited from advances in analytics technology.
It’s now possible to get a detailed view of potential customers, their previous interactions with your company and what they’re interested in, before the sales team even make contact.
Wherever I lay my hat, stat’s my home.
I will run out of stat based puns at some point, which will probably coincide with my editor breathing a huge sigh of relief, but thankfully stat hasn’t happened yet.
Welcome to our weekly round-up of the best online marketing stats from around the digital world.
As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal.
This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development?
Stat’s just the way it is. Some things will never change.
Welcome to the weekly round-up of all the best internet statistics and data analysis from around the digital marketing and ecommerce world (and slightly beyond).
Although the stats may change, our determination to bring you the very best insight will remain forever undaunted.
The process of digital transformation often focuses on new technologies and software, while neglecting the equally important task of ensuring employees have the requisite digital skills.
However when it comes to the all important task of CRO, it would appear that companies are aware of the importance of employing people who are directly responsible for improving conversion rates.
Like a stat out of hell I’ll be gone when the morning comes.
Just like Meat Loaf wailed in his popular hard rock anthem all the best internet stats arrive with the sirens screaming and the fires howling, but sooner than you can say “hmm that is an interesting stat” it has already hit the highway like a battering ram on a silver-black phantom bike.
But don’t be sad, two out of three stats aren’t bad.
“Our customer experience is our brand.” That's how the vast majority of retailers see the role of customer experience, according to a recent Econsultancy survey.
But CX depends on a collection of data and tools that must work together to delight the customer and increase revenue.
Well I guess stats why they call it the blues.
And you can beat those January blues with our first digital marketing stats round-up of the new year. Filled to the brim with the very best data analysis on online marketing and ecommerce this week.
Then maybe afterwards we can find out exactly where the brim of the internet really is.
The retail industry is going through an interesting time. Shoppers expect a more personalised experience, almost a return to old-fashioned values of the local store.
However, the proliferation of high street chains and supermarkets has made shopping rather more impersonal.
Technology means that can change though.
More than a third of companies do not implement any form of personalisation in their marketing activities, according to a new report from Econsultancy.
This is in spite of the fact that a vast majority of companies achieved an uplift in conversion rates after implementing personalisation in one or more of their marketing channels.
It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope.
Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015.