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Posts in Data & Analytics
How marketers can separate novelty from utility in new ad products
From Facebook's new 360-degree videos, which are now available to select brands as a new ad format, to Snapchat's new Sponsored Lens offering, which allows brands to add custom filters to the Snapchat experience, marketers today face a constant stream of new ad products.
This is both a blessing and a curse.
Who won the Tech Off at the Festival of Marketing 2015?
I had the pleasure of hosting the Tech Trailblazers session last week at the two-day Festival of Marketing in London's east end.
We had number of fantastic speakers and there was an interesting panel with four innovation experts giving their point of view on what innovation is and what it is not!
Data analysts vs. data scientists: What’s the difference?
To develop an effective multichannel marketing strategy, brands have to recruit people who can do magical things with data.
But is it data analysts they want, or data scientists? And how many really know the difference?
How the RFU manages CRM & personalised messaging
Creating personalised messages for rugby fans is difficult.
Though passion drives engagement, it also means marketers must be sensitive - rugby is a large part of life for volunteers, coaches, players and touchline fans.
So, how has the RFU created its CRM strategy and how did the 2015 World Cup affect engagement?
Four ways social data can be an extremely powerful ally
“Change is around us.”
These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today.
Five external factors that can impact your email campaigns
The Festival of Marketing has finally arrived! I’ve already attended three fantastic talks, one of which came from the almighty Alan ‘not-so-marketer-friendly-but-still-full-of-sound-advice’ Sugar.
But one of the most interesting talks I’ve seen so far was on the Data and Analytics stage, where Return Path’s senior director of professional services Guy Hanson discussed how external factors can have a big impact on email marketing campaigns.
How will privacy by design principles impact web development & UX?
One of the many significant changes being introduced by the European General Data Protection Regulation (GDPR) is the requirement to adopt principles of privacy by design (PbD) when creating or revising processes or technology.
Given that websites are regularly being redesigned and developed, often by out-sourced agencies, it is quite likely that when the requirements become law, web development projects will be the biggest, most immediate category of impacted software development activities.
How brands can become more customer-centric, and why it matters
We’re very excited about our Festival of Marketing kicking off tomorrow, and in anticipation of the event I caught up with one of the speakers on the day, Suki Thompson, CEO and Co-Founder of marketing consultancy The Oystercatchers.
Suki and I discussed the idea of customer-centricity: how brands can create a better customer focus through their actions and technology and which companies are currently doing it best.
Six examples of data-value exchange between brands & customers
The NSA, the 'snooper's charter', the PPI phone-call haranguing, the Ashley Madison and Talk-Talk hacks (and many previous); none of these seem to affect the growing willingess of consumers to trust brands with their data.
Trading data for something of perceived value is simply a fact of life when using ecommerce and the broader web, whatever you think about cookie legislation.
Why UX is important for charities: Macmillan's digital approach
Digital technologies have empowered charities with numerous new ways of communicating with their supporters and raising donations.
However this has also brought new challenges. For example, how can a non-profit justify investing in innovative and potentially risky digital channels?
Digital transformation is a vital process for businesses to go through, but it requires patience and a degree of faith that upfront investment will result in long-term gains.
Why has Amazon opened a physical bookshop?
Amazon has just opened its first physical bookshop, aptly named Amazon Books.
Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website.
Safe Harbor 2.0? An update on EU Privacy Law
This is a unique moment in the privacy and data protection world.
On October 6 the European Court of Justice – the highest court in the EU – judicially invalidated our most popular data transfer mechanism, the US Safe Harbor Program that allowed organisations to transfer personal data from the EU to US companies.