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If you want a social analytics tool to add value to your business, you have to buy it right.
Check out these five pointers for doing just that.
In an article last week I investigated how speed can give businesses a competitive advantage in analytics.
But what do organisations have to do to get ahead of their rivals?
The world of ecommerce has come a long way the past couple of years.
We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.
“Stats in the cradle and the silver spoon, little boy blue and the man in the moon…”
Just like the errant father in the bittersweet Harry Chapin classic, I too was separated from last week’s stats round-up thanks to my outside responsibilities (lying around, eating sandwiches, watching Perry Mason).
But don’t worry I’m back now, ready to toss a football around, catch a drive-in movie and provide you with the finest in digital marketing stats the online world has to offer.
Though the use of big data remains a huge challenge for many businesses, those with more advanced capabilities are beginning to shift the emphasis from volume of data to speed of analytics.
As analytical processes gain more velocity companies are able to gain a competitive advantage by using data in a way that significantly impacts business performance and market position.
Since the end of December 2014, Twitter has been rolling out an analytics tool for its mobile app.
This is fantastic news for those of us who are out and about, live-tweeting hilariously named brands in the international supermarket or a joyless bus-ride and wondering if anybody actually cares.
Anyone who has shopped online, read a news article online, or is engaged in social media has interacted with recommendation systems in some form or another.
The one that immediately comes to mind is Amazon, the juggernaut online retailer and the largest internet company in the US.
The ‘response to buying suggestions’ that Amazon offers its customers is said to generate an additional 10% to 30% in revenue for the business.
Our newly published Digital Trends briefing describes 2015 as a year when customer experience really takes hold and asserts its position as the key theme for marketers and digital professionals globally.
Other areas of focus such as ‘mobile’, ‘big data’ and ‘social’ are still widely regarded as exciting opportunities, but they are increasingly seen in a supporting role as part of the overarching mission to become more customer-centric.
If you’re trying to sell food, nothing’s more important than the menu.
Recently I was looking back through some older Econsultancy posts (because I live a fun-filled, rock 'n' roll life), and came across this post on mobile hamburger menus.
Just as digital technologies have improved the array of customer data available to marketers, sale teams have also benefited from advances in analytics technology.
It’s now possible to get a detailed view of potential customers, their previous interactions with your company and what they’re interested in, before the sales team even make contact.
Wherever I lay my hat, stat’s my home.
I will run out of stat based puns at some point, which will probably coincide with my editor breathing a huge sigh of relief, but thankfully stat hasn’t happened yet.
Welcome to our weekly round-up of the best online marketing stats from around the digital world.
As companies become more digitally savvy they are beginning to better tap into the range of data and analytics at their disposal.
This is frequently used to optimise marketing channels and campaigns, but are brands making the most of analytics to inform their product development?