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Posts in Data & Analytics

Creating a single view of stock: five key considerations

Adopting a single view of your stock across retail channels is an essential precursor to a true multichannel strategy.

Alongside a single view of the customer, it is a fundamental foundation in integrating online and offline operations.

Even as a standalone project, a single view of stock can be highly beneficial. Understanding your stock in real-time across your retail channels can enable utilisation of innovative fulfilment models: click and collect, multichannel returns, as well as new and valuable customer service and merchandising solutions.

Whilst understanding your stock may sound simple, it can be quite the opposite.

This is particularly relevant in environments where offline and online retail functions have developed as essentially independent businesses, as is the case for many clicks-and-mortar retailers.

In these scenarios, store distribution warehouses might operate entirely separately from online fulfilment, with in-store stock tracked separately from its online equivalent and even online and offline returns accounted for differently.

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global tweet heat map

12 beautiful World Cup 2014 data visualisations

There has been an incredible amount of social activity during the World Cup. 12.2m tweets were fired off during the opening game alone.

Add to this all the data inherent in the game itself, from the likely winners to squad make-up, and there are some nice data visualisation opportunities.

So here's a roundup of some World Cup data visualisations.

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Analytics budgets rise, but the skills gap remains a barrier

Budgets for digital analytics technology and consultancy services are rising, but the pace of change has led to a skills gap in many companies. 

According to Econsultancy's Measurement and Analytics Report, produced in partnership with Lynchpin, 61% of companies are increasing budgets for analytics technology, up from 35% in 2013. 

Based on a survey of 1,000 professionals, this report looks at how companies are using analytics to drive revenue, the technology used, and the challenges faced. 

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How Wimbledon is using big data to engage millions

With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep.

In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans.

The number engaging with the two-week tournament digitally is set to be exponentially higher until the gates close on the 6th July. 

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Make buying easy: five pre-conversion strategies

Attracting consumers to your site is only the first part of your problem. Once they show up, why do you think they’ll buy what you’re selling?

You’ve baited the hook and caught your audience’s attention, but if the bait’s not tied to anything your conversions sink straight to the bottom.

Behavioral psychology has a lot to say about why we buy the things we buy and what the decision-making process looks like.

Knowing what your customers want or need to see from you will help you convert the traffic you already have, and ensure that the ones who get away eventually come swimming back to you.

If you understand your brand and your market, these five strategies can turn traffic into conversions.

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eBay and paid search

Does eBay really hate paid search?

Is eBay's latest report on paid search really a blow to search engine marketing? Or are we throwing the baby out with the bathwater?

Following the release of the final results of an ongoing study, there have been headlines proclaiming that “eBay warns that search ads have 'no measurable benefit'”.

So, either eBay is making an outrageous claim that paid search ads don’t work. Or, the headlines are slightly misleading.

Having now read the paper by eBay, it would appear that both may be true.

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Is email automation the beginning, the end, or just one of the bits in the middle?

Email has come a long way in the last couple of years with automation, optimisation and big data all being appended to the humble ole email. But where does this leave email marketers?

What should we be automating and why? Are campaign emails dead? Is it just easier to batch and blast?

In this piece I will look at two major objectives for marketing email and discuss what is automated and what is not.

Oh and don’t worry, I’ll mention big data too!  

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werewolf

Eight challenges of data analysis for marketers

In the nineties and noughties, the web was talked about as more measurable than any other medium.

The idea was that attribution of sales would be completely sewn up before long. Last click analysis was duly mastered and dashboarded. However, there remain difficulties in identifying customers and tracking them as web usage has splintered across devices.

There are plenty of other issues, technical and cultural. Let’s take a look at the challenges in data analysis for marketers.

For guidance in selecting a digital analytics supplier, see our Digital Analytics Buyer’s Guide.

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Are your own sites harming your SEO strategy?

We all know that duplicate content will hamper your search performance, but what about similar theming across sub-domains, international sites, or family sites that have entirely different URLs?

If two sites are related in some way Google may not decipher between them leading to domain conflict. 

Have you ever seen a sudden drop for your site in the organic search results then a reappearance several days later?

Or do different landing pages and sub-domains regularly swap places for a search term? If so your site could be affected by site-wide cannibalisation, duplicate theming or semantic flux.

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getsmily

Start Me Up! GetSmily: measuring your website's emotional impact

Emotion is increasingly referenced in web design, highlighting how sophisticated websites have become.

The goal is too understand what triggers certain positive emotions online and to use this to your advantage. GetSmily is a tool designed to help with this process. It's simple and clean, as are David Hachez's (CEO) answers to our regular 'Start Me Up' questions.

Read on to get an idea of what the product does, what are the team's goals and how the project has developed thus far.

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Econsultancy Digital Analytics Buyer's Guide

Four new trends in digital analytics

Companies are well aware of the need for digital transformation in a world where their customers are 'always online'.

Consumers are using computers, mobile devices and social platforms as integral parts of their day-to-day lives.

While technological advancements are empowering consumers, they are also creating new opportunities for businesses that can acquire and process the data from these activities and use the insights to drive decision making and action. 

But according to the Econsultancy and Adobe 2014 Digital Trends report, only 23% of marketers believe they have the marketing technology they need to be successful.

This highlights the need for organisations to replace their legacy systems with technology that positions them to capitalise on current and future opportunities.

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The social marketing OS and its ecosystem

Enterprise software is now about marketing. According to a frequently cited report, the CMO will spend more money on technology than the CIO by 2017

How the CMO spends is now a strategic issue. Here is how to think about it...

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