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Posts in Data & Analytics

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10 US digital marketing statistics we've seen this week

More US digital marketing statistics for you this week.

Highlights include a user milestone for LinkedIn, the changing revenues of US newspapers and consumer attitudes towards digital advertising in automotive. And lots more, of course.

Enjoy, and make sure you take a look at the Econsultancy Internet Statistics Compendium for more stats.

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Privacy: How much personal data are we willing to share?

The play Privacy has just opened at London's Donmar Warehouse and it is a must-see for those involved in data, analytics and personalisation.

This excellent play explores the issues of privacy and surveillance in the post-Snowden era. The play starts with the writer seeing his therapist, exploring his unwillingness to share.

The writer then commits to share online after being pressed by his Director and from this premise we explore the issues of privacy and security and secrecy.

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Three case studies that prove the importance of marketing automation

Marketing automation has been an important trend within digital marketing for several years, though in truth it seems that many companies are still only using a very basic version of the technology.

I have previously rounded up several case studies plus an infographic to help prove the efficacy of marketing automation.

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Marketing attribution: four key takeaways from Digital Cream

Digital Cream is a series of international events hosted by Econsultancy where marketers and business representatives are invited to network, exchange experiences and learn from one another’s progress in digital marketing.

This year, I had the opportunity to attend the latest conference at Emirates Stadium in London and the chance to sit-in on three of the day’s marketing attribution roundtables. 

Attribution is clearly an area of contemporary business which a range of delegates were interested in. Many, however, were quite new to the concept – and there is a clear risk of inertia when presented with the somewhat limitless complexities the subject can present. Not to mention all that data…

I collected my notes in this Marketing Attribution Trends Briefing (thanks to our sponsors Adometry for their assistance and case studies included). But for a short summary, here are four of the key takeaways from that day...

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big data

Big Data: The long road to enlightenment

At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry.

The three sessions gave us a fantastic opportunity to talk about key issues in big data as well as tackling both widespread and sector specific problems.

Big data is such a contentious issue these days, mostly down to the overuse in marketing headlines and sound-bites. However, there was a serious desire from all attendees at Digital Cream to get to the crux of how the big data landscape is shifting and how to survive it.

The overwhelming view was that big data cannot be ignored and proactive steps must be taken to remain competitive. The only problem was – how?

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Get more out of social data

Five ways listening to social data can help your business

It's broadly accepted that social media data contains a wealth of potentially game-changing insights.

It's also broadly accepted that getting to those insights is nigh-on impossible without having access to data scientists and huge budgets.

I'd argue that the latter is no longer true, here's why...

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Joining up online and offline data: seven predictions for the next six months

A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.

The three sessions with over 30 digital marketing professionals unveiled some interesting insights that I think are worth sharing.

This roundtable was, in my opinion, one of the more relevant ones as the customer journey becomes increasingly complex. 

Detailed findings are included in our free-to-access trends briefing, sponsored by BlueKai, but in this post I’m going to focus on predictions for the next six months that were provided by the delegates.

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Personal Cloud - Dominic Byrne

Why the 'personal cloud' will be as disruptive as the personal computer

Personal cloud is a phrase I have heard being used for several years now. The image I have is a virtual storage cloud that contains all of your proprietary data through applications like Dropbox, Evernote and Google Drive.

From what I’ve recently learned, this notion only scrapes the surface of both what is possible and what is unfolding right now.

The reason this is such a big deal is because it turns today’s data model on its head.

A plethora of big businesses today have many a zero added to the asset column of their balance sheets due to the vast quantities of personal data that they own relating to their users or customers. 

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Will you survive the logged-in user revolution?

If you don’t think identity plays a significant role in user experience, think again.

Case in point: I was recently browsing my favorite footwear site on my smartphone for the perfect pair of shoes, but when I returned to purchase my pair of choice via desktop, I had to spend upwards of 10 minutes trying to find it again.

How much better would my experience have been if I had instead been greeted with a personalized product showcase featuring my 'most recently browsed' items?  

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social traffic to media outlets

10 intriguing digital marketing stats we've seen this week

A good mix of stats this week, with figures for social traffic, ad spend and consumer scepticism among others.

Do check out our US flavoured stats, too. For more from the market, download the Econsultancy Internet Statistics Compendium.

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Pimp my user experience!

Do you remember that ridiculous programme “Pimp My Ride” on MTV hosted by the even more ridiculous 'rapper' Xzibit?

Well Xzibit and his creative mechanic friends were ahead of their time as they recognised the importance of personalisation and creating something that was tailored to individual interests.

An admirable philosophy that should be applied to web platform content.

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Should you focus on your website’s sales performance or on driving traffic?

Online marketing: should you focus on traffic or conversions?

If you are entering the online world for the first time as a business it doesn’t matter whether you are a startup or an established bricks-and-mortar company, you need to choose what to spend your resources on.

So far so obvious; that’s all part of your marketing strategy. But when you’re thinking about that strategy there’s one big, tough question that will almost inevitably come up:

“Should we spend more of our resources trying increase brand awareness or increasing conversion rates?”

The answer to that question is much less obvious than the question itself.

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