Posts in Data & Analytics

Five golden rules when localising for international ecommerce

Understanding what local customers really expect when purchasing from an ecommerce site is an essential factor for success when it comes to international expansion.

Failing to properly localise a website to be in line with local conventions will not only impact how users perceive a brand and feel about using a website, but ultimately effect how likely they are to buy from it at all.

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Marketing analytics: what your web traffic says about your business

In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print.

However, merely collecting the data can be overwhelming unless a marketing anthropologist can cut through the clutter and give meaning to what the data says about your business. 

Here are some tips on how to give meaning to your website traffic or advertising response data.

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Privacy vs a free internet: helping people understand

The digital industry needs to do a better job of educating people about how advertising funds the free online services they heavily rely on in their daily lives.

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How to use historic data to predict marketing campaign outcomes

One of the best ways to determine what will happen in the future is to look at the past.

In today’s big data-driven world, we have the ability to access and use information on how customers are interacting with our websites and social media networks. 

But if we’re capturing this information without knowing how to use it, it’s of no use.

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10 behavioural marketing trends & talking points from Singapore

For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.

The conversations focused on email, marketing automation and behavioural marketing.

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Building a Business Case for Attribution

Four top tips for building a business case for attribution

91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.  

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Nine talking points from our behavioural marketing event in the Philippines

Earlier this week Econsultancy and Silverpop hosted a roundtable event in the Philippines where senior digital marketers gathered to discuss the latest trends and challenges in behavioural marketing.

It was the first in a series of events to be hosted across Asia-Pacific, with conversations focusing on email marketing, marketing automation and behavioural marketing.

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To build great user experiences, companies should look beyond data

Companies are collecting more data than ever about how their users interact with their websites, and thanks to sophisticated yet easy-to-use tools, techniques like A/B testing are accessible to even the smallest of businesses.

But when it comes to creating great user experiences, are companies being blinded by data?

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Twitter offers up audience insights to advertisers

In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights.

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Computers can rap better than Kanye. What does this mean for marketers?

Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.

The potential of this technology has HUGE implications for marketers. And here’s why.

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10 thrilling online marketing stats we've seen this week

This week's internet marketing stats include video marketing, wearable tech, Eurovision, and booze...

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How reliable are social analytics?

In this post, I'll look at the key issues marketers should consider when evaluating the reliability of social analytics.

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