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Posts in Data & Analytics

brand table

10 revealing digital marketing stats we've seen this week

Lots of mobile ecommerce stats this week, with a smattering of brand storytelling and advertising.

There's an infographic thrown in too, looking at the mobile path to purchase. Enjoy!

For more digital marketing stats, download the Econsultancy Internet Statistics Compendium.


Is it time for ‘marketing-as-a-service’ (MaaS)?

Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US.

It was lovingly crafted by The New York Times in 2012 and was heralded as setting new standards in digital storytelling.

Seventeen months later, the publication’s internal innovation report was leaked. It points out that while projects such as Snow Fall are extremely popular, with more than 21m page views, they are not easily replicable.

Facebook vs. LinkedIn: B2B Special

Facebook vs. LinkedIn: which is better for B2B marketing?

Do you ever wonder which social network is best for B2B marketing?

Me too, so I did some audience research and found some surprising results.  

Here's how you can do it too.

Singapore Merlion

The global ramifications of Singapore’s new Data Protection Act

Singapore's Personal Data Protection Act went into effect on July 2. It's a local law, but it matters to digital marketers globally.

Information wants to be free, but most people prefer a few safeguards on personal data.  

Sure we may be happy for our LinkedIn profile to be seen by a prospective employer, but we'd hardly like them to have our medical history.

Right now in many countries however, there is little if any restriction on how our personal data is collected, traded and used. 


Eight interesting internet marketing statistics we've seen this week

It's time again to round up some of the most interesting internet marketing statistics we've seen this week.

This time round it includes eBay's partnership with Argos, big data, mobile marketing, alternative delivery methods and customer service.

For more of the same, download our Internet Statistics Compendium...


The ultimate guide to personalisation: content retargeting and engagement

Online shopping has become so much more than simply a place to buy.

Ecommerce websites are now places to curate brands and promote customer interaction and editorial content is a key tool to ensure consistent engagement for continued sales and results.

Here’s an overview of how you can use content to help increase conversion rates.

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world cup

10 more beautiful World Cup 2014 data visualisations

Seeing as you enjoyed my previous round-up of World Cup data visualisation, I've assembled a great collection of even better imagery.

Whether a football fan or not, take a look at these graphics showing everything from FIFA revenue to the history of the World Cup ball.



What does 'big data' actually mean?

Big data is a term which has been used widely over the last year or two, but what does it mean? 

Well, we asked the question in our recent Measurement and Analytics Report 2014, produced in partnership with Lynchpin

It's a term which may trigger thoughts of massive amounts of forbidding, almost unfathomable data, but what do marketers think of it? 

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The five step, 15 minute guide to marketing analytics

All marketers are short on time and find it hard to prioritise tasks. Spending 15 minutes on analytics can help a lot.

Here's a simple how-to guide to help you get started...


Four talking points from our new Unified Marketing Report

Obtaining a single customer view has become something of a holy grail for marketers, however its achievement is extremely problematic.

An ever-increasing number of customer touchpoints and data sources make it near impossible for marketers to correlate all this information in one place.

Econsultancy’s new report, The Path to Unified Marketing, examines the difficulties that brands face in obtaining a single view of their customers, as well giving an overview of the state of the industry.

Published in association with Tealium, the report is based on a survey of 313 client-side marketers in Q2 2014. Here’s a summary of four main talking points:


Creating a single view of stock: five key considerations

Adopting a single view of your stock across retail channels is an essential precursor to a true multichannel strategy.

Alongside a single view of the customer, it is a fundamental foundation in integrating online and offline operations.

Even as a standalone project, a single view of stock can be highly beneficial. Understanding your stock in real-time across your retail channels can enable utilisation of innovative fulfilment models: click and collect, multichannel returns, as well as new and valuable customer service and merchandising solutions.

Whilst understanding your stock may sound simple, it can be quite the opposite.

This is particularly relevant in environments where offline and online retail functions have developed as essentially independent businesses, as is the case for many clicks-and-mortar retailers.

In these scenarios, store distribution warehouses might operate entirely separately from online fulfilment, with in-store stock tracked separately from its online equivalent and even online and offline returns accounted for differently.

global tweet heat map

12 beautiful World Cup 2014 data visualisations

There has been an incredible amount of social activity during the World Cup. 12.2m tweets were fired off during the opening game alone.

Add to this all the data inherent in the game itself, from the likely winners to squad make-up, and there are some nice data visualisation opportunities.

So here's a roundup of some World Cup data visualisations.