Posts in Data visualisation

All the digital news stories you missed this week

From serious deep learning to a saucy chatbot – it’s a contrasting set of digital news this week.

Here’s your roundup!

0 comments

The five fundamentals of data-driven marketing

Data-driven marketing is super popular right now.

Topics that stem from it - like personalization, performance optimization and customer experience - dominate blogs and research.

0 comments

Why transparency in data is key to building trust for The Guardian

Gaining audience trust was fundamental for The Guardian, last year’s Data Storytelling Awards Grand Prix winner.

I spoke to the company's director of consumer revenues, Julia Porter, to ask why this triggered a strategy of balancing privacy with a compelling data-driven understanding of its customers.

0 comments

Google courts enterprise marketers with launch of Analytics 360 Suite

Google has unveiled Analytics 360 Suite, "a complete measurement platform" targeted at enterprise marketers.

According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers "a complete view of the consumer journey and then make sense of it all."

Once they have insight, Google aims to help marketers drive results.

0 comments

Data visualization: 14 jaw-dropping examples

Sounds like a buzzword, but actually makes a lot of sense. Data visualization is the art of presenting often complex datasets in a visually engaging way. 


The hope is that presenting data in this way will make it more engaging and easier to understand, so it’s particularly helpful in terms of speaking to clients or internal stakeholders.  

With this in mind, I’ve brought together 14 of my favourite data visualization examples from across the web. 

5 comments

Dear marketers, stop using generic stock images

It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.

I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.

And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at. 

10 comments

The four major marketing sinkholes... and how to get unstuck

Online marketing is a world fraught with danger. Some dangers are obvious. Others... not so much.

The fact that 83.7% of companies report that merely hiring for content marketing is either “somewhat difficult” or “difficult” hints at the underlying instability those in the marketing profession face.

0 comments

Seven steps to building a successful mobile data capture model

It’s no surprise that when an industry explodes, its marketing channels are inundated with new players and technologies.

This can also mean high fragmentation among systems as companies try to capitalise on every tool available to them in a rapidly expanding new ecosystem.

When it comes to mobile marketing, this phenomenon couldn’t be more true in the domain of data capture.

0 comments

Four key data trends affecting the digital marketing industry

Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail.

It’s for this reason that Ben was invited to sit on the judging panel for Marketing Week’s Data Storytelling Conference, which takes place this Thursday 10 September.

1 comment

11 absorbing stats from around the digital world

Wherever I lay my hat, stat’s my home.

I will run out of stat based puns at some point, which will probably coincide with my editor breathing a huge sigh of relief, but thankfully stat hasn’t happened yet.

Welcome to our weekly round-up of the best online marketing stats from around the digital world.

4 comments

How to make a controversial infographic: case study

Creating and promoting an infographic, it’s a tried-and-tested technique that’s planned for all sorts of reasons.

But successfully getting visual content out there, online, can be more complicated than it seems.

9 comments

A thoroughly entertaining beginner’s guide to data and analytics

Confused by cross-channel analytics? Bewildered by big data? Stupefied by structured data?

Well I’m not surprised. Who wouldn’t be?

It’s a big world of complicated words, terms and phrases that can intimidate even the most digital savvy of webmasters wishing to dig deeper into the information their website has been quietly amassing over the last few years.

Help is at hand though, in the form of this very beginner's guide.

I have written it in the form of a glossary, as it seemed the clearest method of presentation. Not only is it alphabetical but it should also make logical sense if you read it in order.

This is for anyone whose had a rudimentary glance at Google Analytics, or spent a little time in the Site Stats of their WordPress site, or has a copy of our Measurement and Analytics Report but has yet to open it. 

We call these people the intrigued but slightly baffled. Welcome, you’re in good company!

3 comments