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Posts in Ecommerce

Wells Fargo turns to Amazon as a marketing channel

Amazon Prime is more than just a free shipping service.

The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.

It's also becoming a marketing and customer acquisition channel for other businesses.

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Top 10 digital marketing stats of the week

This week’s round-up includes news about Twitter, chatbots, mobile ads, digital strategy and loads more.

For in-depth analysis, don’t forget subscribers can download the famous Internet Statistics Compendium. 

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everlane instagram

How Everlane is using an 'exclusive' Instagram account to strengthen customer loyalty

US fashion retailer Everlane has over 250,000 followers on its main Instagram account. 

It’s second, @EverlaneStudio, has just short of 6,000.

While you might assume the latter is merely a social media fail, in actual fact, this limited number of followers is part of a deliberate strategy.

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Five things you should know about digital Japan

It's well-known that Japan is different from the West in many ways.

The Japanese have developed a unique culture which includes..

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Why there should be more plaudits for digital audits

Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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Three ways UK retailers can utilise the post-Brexit GBP drop to target international customers

The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.

This has resulted in a surge of international shoppers browsing UK retail websites.

So how can retailers capitalise?

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Eight examples of fashion ecommerce product filters: Good & bad

Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.

With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.

Here are a few product filters that caught my eye – both good and bad.

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10 sizzling digital marketing stats of the week

It's been a scorcher of a week in the Econsultancy London office, and so naturally, we've got some equally sizzling stats for you to get your teeth into!

This week's roundup includes news about online searching behaviour, mobile commerce and social media usage in Europe.

Don't forget the download the Internet Statistics Compendium for lots more.

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Six brilliant blogs from the beauty industry

In an industry heavily geared around tips, tricks and word-of-mouth recommendations, a blog is a beauty brand's bread and butter.

It might seem like an outdated notion in today's Snapchat-style world, however for many, it is the linchpin behind a truly effective content strategy.

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conversion rate by content score

Is content really the solution to lacklustre conversion rates?

Dramatic shifts in ecommerce over the last three years have created many challenges for retailers – with perhaps the most alarming a relentless downward pressure on conversion rates.

It is not news to point out that the response has been a rush to ‘content’, the received wisdom being that strong content directly contributes to improved conversion - but should we take this much-vaunted link at face value?

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Five digital strategy tips for mono-brands that wholesale and sell direct to consumer

What should a mono-brand think about as they go on the journey from wholesaler to fully-fledged online retailer?

What should its digital strategy look like?

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10 notable digital marketing stats of the week

This week's stat round-up includes news about Amazon, data regulation, ad spend and, of course, Pokemon Go.

Check out the Internet Statistics Compendium for lots more information and insight.

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