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Posts in Ecommerce

Three travel sites that offer a great UX (plus one that doesn’t)

It’s probably no surprise to read that the travel industry is going through a period of digital transformation, where a prospective holidaymaker’s next destination is just a Google search away on their phone.

No longer do the majority rely on travel agents in high-street locations first, walking out with piles of glossy brochures to thumb through over a cup of tea.


Black Friday 2016: How are UK retailers optimising search landing pages?

With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.

However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?

1 comment

10 examples of great fashion marketing campaigns

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.

Whether or not the clothes are wearable... well, that’s beside the point.


MailShop: A review of The Daily Mail's revamped ecommerce site

Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers.

If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either.


How Cath Kidston used a Disney tie-up to increase its customer database

When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.

So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?


10 stupendous digital marketing stats from this week

We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.



Boss life: How Avon is rebranding to target a new generation

Avon is a beauty brand that has gone through various makeovers through the years.

In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.


Ecommerce checkouts: What payment options do users want?

Ecommerce checkout design has come a long way in recent years.

As many big retailers focus on making the process as seamless as possible, guest checkouts are now seen as standard and slow-loading speeds are a thing of the past.


CRO: Four key factors for increasing conversion rates

Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions.

With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success.

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An in-depth analysis of how Expedia converts visitors into customers: Part two

A few weeks ago Econsultancy published the first half of my in-depth look at how Expedia converts visitors into customers.

Part one looked at traffic from organic search and direct type-ins, while this article concludes my analysis with a look at traffic from PPC and social (organic and paid).


How online grocery retailers are capitalising on the need for convenience

New data from Kantar has revealed that the UK is the third biggest market for grocery ecommerce.

More surprising, however, is that the US in down in tenth place.


Why travel retail is big business for beauty brands

The travel retail industry has seen huge growth over the past few years.

Valued at $63.5bn in 2014, it is predicted to grow to a mammoth $84bn by 2020.