{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Ecommerce

Ecommerce product filters: Best practice tips for a great UX

Ecommerce sites implement product filters in many different variations.  

As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.

0 comments

10 splendid digital marketing stats from this week

What better way to celebrate the end of summer than with a stellar compilation of stats?

This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.

0 comments
nutonomy

All the digital news stories you missed this week

Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.

It's just another week jam-packed with digital news.

Commence your catch-up...

0 comments

How three beauty ecommerce sites integrate editorial content

I recently wrote about the newest beauty ecommerce site on the block – Fabled by Marie Claire.

A trusted authority on beauty, its editorial expertise is one of its main selling points.  

So, how do three of its biggest competitors use editorial* on their own sites?

0 comments

Garnier Nutrisse offers live chat for product advice: Is it any good?

Garnier Nutrisse is a brand that heavily relies on celebrity-driven advertising, so I was interested to see its latest ad include a promotion for a new online-chat feature.

Nutrisse does not sell direct-to-consumers, but it does include product links to affiliate retailers on its own site.

So with 31% of shoppers saying they would be more likely to make a purchase as a result of live chat, it is undoubtedly a way to drive sales as well as increase customer satisfaction.

1 comment

Six brands that have made false health claims in advertising

What’s the difference between exaggeration of the truth and misleading information?

In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.

1 comment

Five tips for creating a successful FAQ page

An FAQ page is often one of the most neglected and uninspiring parts of a brand website.

Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.

Not to mention save them from endless (and very repetitive) enquiry emails.

2 comments

There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:

0 comments

The 10 greatest digital marketing stats we've seen this week

The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!

This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.

0 comments

Fabled by Marie Claire: A closer look at the new retail store & ecommerce site

It’s been a part of the publishing industry for decades, but now, Marie Claire is entering a new domain – the world of retail.

‘Fabled by Marie Claire’ is a new venture in partnership with Ocado.

Yet another example of a brand aligning the offline and online shopping experience, it has just opened a physical store alongside a new ecommerce site.

0 comments

Walmart buys Jet.com in a bid to keep up with Amazon

Walmart’s recent acquisition of Jet.com is the most expensive in US ecommerce history, and in comparison, makes Unilever’s buy-out of Dollar Shave Club seem like small money.

Purchasing the company for a whopping $3.3bn, it’s yet another example of a large investor banking on a ‘unicorn’ – i.e. a start-up that’s worth over a billion dollars.

1 comment

Monster Supplies review: The UK’s first pet food delivery app

Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.

Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.

0 comments