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Posts in Ecommerce

Six brands that have made false health claims in advertising

What’s the difference between exaggeration of the truth and misleading information?

In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.

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Five tips for creating a successful FAQ page

An FAQ page is often one of the most neglected and uninspiring parts of a brand website.

Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.

Not to mention save them from endless (and very repetitive) enquiry emails.

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There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:

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The 10 greatest digital marketing stats we've seen this week

The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!

This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.

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Fabled by Marie Claire: A closer look at the new retail store & ecommerce site

It’s been a part of the publishing industry for decades, but now, Marie Claire is entering a new domain – the world of retail.

‘Fabled by Marie Claire’ is a new venture in partnership with Ocado.

Yet another example of a brand aligning the offline and online shopping experience, it has just opened a physical store alongside a new ecommerce site.

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Walmart buys Jet.com in a bid to keep up with Amazon

Walmart’s recent acquisition of Jet.com is the most expensive in US ecommerce history, and in comparison, makes Unilever’s buy-out of Dollar Shave Club seem like small money.

Purchasing the company for a whopping $3.3bn, it’s yet another example of a large investor banking on a ‘unicorn’ – i.e. a start-up that’s worth over a billion dollars.

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Monster Supplies review: The UK’s first pet food delivery app

Monster Pet Supplies has launched what it claims is the UK’s very first pet food delivery app.

Sponsored by Purina, the app promises to deliver a ‘hassle-free’ shopping experience for consumers and their eternally-hungry companions.

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Why fashion brands are teaming up with Apple Music

British ecommerce site Farfetch recently announced a new partnership with Apple Music, making it the third fashion brand to get on board. 

With the likes of Alexander Wang and Burberry also integrating with the streaming service, it appears to be a hot new trend among the fashion pack. 

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US sales tax isn't a deterrent to online sales: Report

Years ago, many online retailers, including Amazon, found themselves battling states that sought to force them to collect sales tax even if they didn't have a physical presence in those states.

The logic behind retailers' aversion to collecting sales tax wasn't hard to understand: if given a choice between two retailers, one charging sales tax and one not, many consumers would probably choose the former.

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How Pets at Home’s omnichannel strategy is driving sales growth

The continued growth of Pets at Home proves that even in the midst of economic uncertainty, the UK's love of animals never waivers.

With a 2.7% increase in like-for-like sales in the 16 weeks to July 21, the retailer’s success is also down to its customer-focused strategy both on- and offline.

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Tesco explores experiential marketing with pop-up wine bar

Its return to profit has been put down to a restored focus on customers.

Now, Tesco is continuing its efforts to increase loyalty with a foray into experiential marketing.

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The rise of the direct-to-consumer model (it's not just Dollar Shave Club)

Dollar Shave Club has come a long way in just four years and is the most oft-cited direct-to-consumer model in FMCG.

The brand had a wildly successful viral ad and sells a subscription to razors for as little as three dollars per month - its sales reached $152m in 2015.

Recently, the company’s success was cemented when Unilever snapped it up for a cool $1bn.

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