Posts in Ecommerce

Shopify Plus review: a look at the ecommerce platform's pros and cons

Shopify Plus is a relatively new release of popular SaaS ecommerce platform, Shopify, specifically designed to meet the needs of mid-level and enterprise-level online retailers.

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balenciaga product listings

Luxury ecommerce review: Is Balenciaga's 'normcore' website more than a gimmick?

In March 2017 Balenciaga launched a new website which is pretty remarkable as far as web design goes.

You can see the homepage in the screenshot below. The rest of the website has the same utilitarian aesthetic and frankly looks as if the brand decided that the agency wireframes looked just fine as they were.

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13 creative call-to-action examples and reasons why they work

A call-to-action (CTA) is any copy that encourages someone to act in-the-moment. Be that to purchase a product, watch a video, share content, or even just to find out more information.

For online brands, the challenge is to avoid the age-old clichés and to find creative ways to prompt users into action – as well as ensuring the language fits in with the company’s wider tone of voice.

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Amazon Prime Day 2017: The mind-blowing stats and facts

Last week, Amazon held its annual Prime Day event.

The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks to Amazon's online retail dominance, has become one of the biggest shopping days of the year.

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Bounce is back! And product pages are to blame..

High bounce rates are making an unwelcome return - so what’s happening and what can you do about it?

There’s no doubt about it; high bounce rates are back - and back with a vengeance. But this time with new underlying causes that retailers are just beginning to understand and starting to tackle.

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10 dazzling digital marketing stats from this week

Let’s sink our teeth into some juicy stats, shall we?

This week’s roundup includes news about GDPR, emojis, online search, and lots about Amazon Prime Day. You can also download the Internet Statistics Compendium for more.

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Three reasons to admire Glossier: The best online beauty brand you've never heard of

Little-known internationally, Glossier is becoming quite the cult favourite in the US.

A relatively late entrant into the crowded beauty sector, its rise has been meteoric – last August a Buzzfeed article revealed projected growth of 600% in 2016, with up to 30,000 people on product wait-lists.

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Four reasons behind Superdrug's 41% increase in profits

Until a few years ago, Superdrug was losing in the UK retail battle against long-time health and beauty rival, Boots. 

Fast forward a couple of years and it’s a different story. Superdrug has just reported a 10.4% increase in revenue in 2016, with profits soaring 41% to £80.4m for the 53 weeks ending 31st December.

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Is it time to put the kibosh on the VR hype?

In early 2016, Facebook CEO Mark Zuckerberg took to the stage at Samsung's Mobile World Congress in Barcelona to talk about virtual reality (VR).

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Eight inspiring examples of shoppable digital content

Basket abandonment is a perpetual challenge for online retailers, with an average of 72% of customers said to leave behind their order instead of buying online.

From delivery demands to the trend for dual screening, online shoppers are more distracted than ever before, and far less likely to display brand loyalty.

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amazon books

Customer experience in Amazon's New York book store: Why not just buy it online?

The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity. 

The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.

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Teaser image shows email from Very inviting the customer to write a review for two products purchased, a girls denim jacket and a toaster, with the added incentive, the chance to win £500 in a monthly draw each time you leave a review.

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.

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