Posts in Ecommerce

How will voice technology change consumer behaviour?

Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. 

Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.

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Can dynamic pricing be a headache for brands?

Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges.

The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool, high-tech... a great fit for both brand and retailer.

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A day in the life of... an account manager at Certona

David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.

Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.

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The best digital marketing stats we’ve seen this week

We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more. 

The internet statistics compendium is also ready and waiting to download should you want to get stuck in.

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What is best practice pagination? And how does it create amazing online experiences?

For many, pagination is a typically forgotten page element, an afterthought, or something not taken seriously when constructing the page layout for product listing pages.  

In fact, the best practice treatment of the pagination page element contributes to creating amazing online experiences.  

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The best digital marketing stats we’ve seen this week

We hope you enjoyed a happy and healthy start to the new year, dear readers. 

Let’s start as we mean to go on, shall we? Here’s a top-notch roundup of this week’s best digital marketing statistics, including news about TV ads, cybersecurity, QR codes, and ecommerce sales.

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What is cross-channel marketing and why do you need it?

Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology. 

For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.

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Five things which ecommerce managers will worry about in 2018

2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.

So how are ecommerce managers at brand reacting to this threat?  And what else will be on their minds in 2018?

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https://www.flickr.com/photos/tombrogan/250693587

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart.

To understand how to deal with this, you really need to get inside your customers’ heads. The key to getting them back is understanding why they left.

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marc jacobs

Luxury brands must focus on digital experiences to fight the discount trend

It's the most wonderful time of the year, unless, perhaps, you're an executive of a luxury brand.

That's because out of all categories, luxury labels and retailers were responsible for the highest volume of discounts on Black Friday this year in the U.S.

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Ecommerce trends in 2018: What do the experts predict?

What’s going to be hot in the world of ecommerce next year?

Our expert commentators have already given their thoughts on 2017, so let’s take a look at what they think will get us all talking in 2018.

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flat design

10 no-nonsense web design trends for 2018

Web design may be maturing, but it's still subject to fads, fashions and whims.

If we're lucky, who knows, some trends might just be user friendly.

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