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Posts in Ecommerce

12 examples of early Christmas marketing from online retailers

Halloween isn't even over, but many online retailers just can’t wait to get going with their Christmas marketing campaigns.

Some are so impatient, they’ve already gone into full on festive-mode.

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Jaguar Land Rover launches digital store in London: Is it any good?

Jaguar Land Rover is the latest brand to open a showroom in London’s Westfield Stratford shopping mall.

Designed by digital retail experts Rockar, it aims to capture the changing needs of car consumers – those who prefer greater flexibility and less pressure to buy on-the-spot.


A closer look at the re-brand of Abercrombie & Fitch

Last week, Abercrombie & Fitch wiped its Instagram account clean.

It wasn’t the result of a social media fail, but rather, the unveiling of a long-awaited rebrand.


How fashion and travel are leading the way in m-commerce

It seems that barely a week goes by without fresh evidence of the unstoppable rise of the smartphone.

Just last month, two new reports highlighted just how much of a focal point our phones have become in all our lives. 


10 of the best digital marketing stats we've seen this week

We’ve got stats coming out of our ears this week.

The roundup includes news on industry skills, online sales growth, Christmas travel and presidential email campaigns.

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Black Friday 2016: How are UK retailers optimising search landing pages?

With Thanksgiving just around the corner, many online retailers are preparing for one of the biggest days of the year – Black Friday.

However, with increasing backlash over the ‘Black Friday creep’ – is it still all it’s cracked up to be?

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10 examples of great fashion marketing campaigns

Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s ‘cool’.

Whether or not the clothes are wearable... well, that’s beside the point.


MailShop: A review of The Daily Mail's revamped ecommerce site

Mail Newspapers has recently relaunched its ecommerce site, expanding its product offering for greater relevancy and choice for consumers.

If this is news to you, don’t worry, I wasn’t aware the publisher had ventured into the world of online shopping either.


How Cath Kidston used a Disney tie-up to increase its customer database

When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.

So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?

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10 stupendous digital marketing stats from this week

We’re racing through Autumn at the speed of light, so naturally, this week’s roundup includes two Christmas-related stats.



Boss life: How Avon is rebranding to target a new generation

Avon is a beauty brand that has gone through various makeovers through the years.

In the US, it has just launched a new marketing campaign as part of New Avon – the North American division that separated into its own private company last year.


Ecommerce checkouts: What payment options do users want?

Ecommerce checkout design has come a long way in recent years.

As many big retailers focus on making the process as seamless as possible, guest checkouts are now seen as standard and slow-loading speeds are a thing of the past.