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How is retail being changed by digital?
What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).
Here are their digital transformation journeys, as they fight to compete with online and agile competitors.
Ecommerce sites implement product filters in many different variations.
As a result, the consumer is left to learn and relearn how to use filters whenever they embark on a different journey on a different site.
What better way to celebrate the end of summer than with a stellar compilation of stats?
This week’s roundup includes news about the Bake Off, Olympic ads, back-to-school spending and loads more.
Mobile search, WhatsApp, same-day click-and-collect, digital currency and autonomous cars.
It's just another week jam-packed with digital news.
Commence your catch-up...
I recently wrote about the newest beauty ecommerce site on the block – Fabled by Marie Claire.
A trusted authority on beauty, its editorial expertise is one of its main selling points.
So, how do three of its biggest competitors use editorial* on their own sites?
Garnier Nutrisse is a brand that heavily relies on celebrity-driven advertising, so I was interested to see its latest ad include a promotion for a new online-chat feature.
Nutrisse does not sell direct-to-consumers, but it does include product links to affiliate retailers on its own site.
What’s the difference between exaggeration of the truth and misleading information?
In the world of advertising, many brands appear to be clueless about the matter. Either that, or deliberately cunning.
An FAQ page is often one of the most neglected and uninspiring parts of a brand website.
Yet when executed correctly, it can be an important part of the user experience, and in turn, help companies to increase conversion.
Not to mention save them from endless (and very repetitive) enquiry emails.
The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!
This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.
It’s been a part of the publishing industry for decades, but now, Marie Claire is entering a new domain – the world of retail.
‘Fabled by Marie Claire’ is a new venture in partnership with Ocado.
Yet another example of a brand aligning the offline and online shopping experience, it has just opened a physical store alongside a new ecommerce site.
Walmart’s recent acquisition of Jet.com is the most expensive in US ecommerce history, and in comparison, makes Unilever’s buy-out of Dollar Shave Club seem like small money.
Purchasing the company for a whopping $3.3bn, it’s yet another example of a large investor banking on a ‘unicorn’ – i.e. a start-up that’s worth over a billion dollars.