Posts in Ecommerce

The best digital marketing stats we’ve seen this week

Let’s delve into some stats, shall we?

This week’s roundup includes news about product thinking, programmatic media, and artificial intelligence. Be sure to check out the Internet Statistics Compendium while you’re here - there's lots more included.

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How retailers can use service design to help create online experiences

What is service design and how is it relevant for retailers creating excellent experiences?

Let's start with a definition...

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Four ways retailers should start preparing for Black Friday in summer

According to the Office for National Statistics, there was a 1.5% decline in volume of UK sales last December (month-on-month) following a particularly strong November. 

The drop was seemingly due to consumers buying earlier in order to take advantage of Black Friday sales.

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Are biometrics the future of UX testing and CRO?

Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.

Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.

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graham best

A day in the life of... CEO of a returns management company

Ecommerce returns are quite the pickle – a slick and free service attracts shoppers, but a high returns rate can knock profitability.

Graham Best is CEO of ReBOUND, a returns management company. This is a day in his life...

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What does Conversion Rate Optimization mean for marketers in 2018?

Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.

Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.

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Amazon turns to print to capitalize on the demise of Toys R Us

The demise of Toys R Us has created a multi-billion dollar opportunity for retailers, and many are already jockeying for position in the toy retail market.

Not surprisingly, one of the retailers looking to pounce is Amazon. But Amazon apparently isn't assuming that its dominant position in online retail will automatically translate to toy sales when the holidays come around and there are no more Toys R Us kids.

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sap study

The best Asia-Pacific digital marketing stats from June 2018

A short and sweet roundup this month. Here's the best Asia Pacific stats we've seen in June 2018.

Topics include basket abandonment, adspend in Ramadan, and trust in media.

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What is experience-driven commerce - and is it the future?

While marketers have been discussing experience-driven commerce for several years, recent acquisitions of ecommerce platforms by the major marketing clouds have led to increased interest in the topic.

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rocket

How to boost organic search traffic for large ecommerce sites (seven strategies & tactics)

I've been in the SEO industry for over 10 years, and in that time, I've encountered hundreds of clients with large ecommerce sites, many hosting millions of pages, and nearly all have had countless SEO issues.

Thankfully, a few core fixes can have a big impact on your search traffic without needing to earn new links or invest in paid ads.

Before you start investing too much of your budget in content, link building, and paid search, focus on putting a process in place that will keep your site optimized for search.

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supreme court

Five reasons US ecommerce won't be dented by the Supreme Court's sales tax ruling

On Thursday, the US Supreme Court issued a decision in a closely-watched case that overturned a prior ruling that online retailers have relied on to avoid collecting sales tax on online purchases.

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Four trends driving conversion rate optimisation (CRO)

Conversion rate optimisation (CRO), or improving a website to increase the percentage of visitors who convert and become customers, has become a critical part of improving ecommerce site performance and is also practiced by many brand marketing teams.

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