Posts in Ecommerce

Is the new Amazon Go the future of brick-and-mortar retail?

More than any other company, Amazon pioneered online retail, totally revolutionizing how people shop and in the process, disrupting countless retailers that came before it.

But it isn't done yet and one of its most audacious projects launches today in Seattle, Washington, the home of its headquarters.

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Just half of ecommerce companies do regular usability testing (but 60% planning conversational commerce)

With global ecommerce sales predicted to rise to over $4 trillion by 2020, competition between online retailers has never been more intense.

According to Econsultancy’s Ecommerce Performance report, published in partnership with Conversion.com and based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.

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10 of the best digital marketing stats we’ve seen this week

We’ve got a real mix of stats for you this week, including reference to everyone’s favourite January topic – the weather. 

So, settle in why don’t you? There’s also news about voice search, online ads, GDPR, and lots more to enjoy. 

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How will voice technology change consumer behaviour?

Black Mirror might be intent on warning us about the dangers, but artificial intelligence does indeed appear to be taking over our lives. 

Most of us seem pretty happy about it though, with voice technology increasingly growing in popularity. According to Kantar Worldpanel, 2.7m households in the UK currently own an Amazon Echo or Google Home device. Across the pond, usage is also on the up, with 55% of US households predicted to own one of these devices by 2020.

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Can dynamic pricing be a headache for brands?

Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges.

The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool, high-tech... a great fit for both brand and retailer.

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A day in the life of... an account manager at Certona

David Hall is senior account manager at personalisation platform Certona, and is the latest of our 'day in the life' interviewees.

Hall gives us some insight into the world of AI-powered personalisation, as well as tips for those wanting to get into the industry or choose some software for their own business.

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The best digital marketing stats we’ve seen this week

We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more. 

The internet statistics compendium is also ready and waiting to download should you want to get stuck in.

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What is best practice pagination? And how does it create amazing online experiences?

For many, pagination is a typically forgotten page element, an afterthought, or something not taken seriously when constructing the page layout for product listing pages.  

In fact, the best practice treatment of the pagination page element contributes to creating amazing online experiences.  

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The best digital marketing stats we’ve seen this week

We hope you enjoyed a happy and healthy start to the new year, dear readers. 

Let’s start as we mean to go on, shall we? Here’s a top-notch roundup of this week’s best digital marketing statistics, including news about TV ads, cybersecurity, QR codes, and ecommerce sales.

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What is cross-channel marketing and why do you need it?

Today’s consumers are more connected than ever before - constantly checking emails, social media apps, and even interacting online via voice technology. 

For brands, the challenge is to cut through the noise to be able to reach consumers at the right time. This is where cross-channel marketing comes in: an approach that allows brands to seamlessly communicate with consumers across multiple touchpoints.

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Five things which ecommerce managers will worry about in 2018

2017 was a tough year for brands. Sales continued to shift from stores to ecommerce, and ecommerce was increasingly dominated by marketplaces.

So how are ecommerce managers at brand reacting to this threat?  And what else will be on their minds in 2018?

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https://www.flickr.com/photos/tombrogan/250693587

How to deal with cart abandonment: Inside the mind of a customer

Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart.

To understand how to deal with this, you really need to get inside your customers’ heads. The key to getting them back is understanding why they left.

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