Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Website relaunches fail.
Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.
Ready for the mother of all stats roundups?
You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.
Amazon has been using algorithms to try to sell you extra stuff for years.
But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.
ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family - the student experience stands out as one that’s truly unique.
I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic.
What better way to step into spring than with a spellbinding roundup of stats?
We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.
The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.
Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.
While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat.
Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.
With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.
According to recent research, mobile accounted for 41% of retail revenues in the UK last Christmas. Unsurprisingly, with smartphone shopping on the rise, it looks set to be a key area of focus for marketers in the year ahead.
Of course, being mobile-friendly is not the only priority. Econsultancy's latest Digital Trends in Retail Report, published in association with Adobe, outlines how retailers are striving to improve customer experience across the board.
Mother’s Day isn’t just an opportunity for brands to flog flowers or chocolate.
For many online retailers, it’s become yet another chance to go big on marketing creative, encouraging consumers to spend on meaningful gifts of all kinds.
If you’re ever in need of batteries, bunting or a bumper-pack of highlighters, Tiger is the place to go. Sort of like a ‘posh Poundland’ - you’ve probably noticed its brightly coloured presence on a high street near you.
So, just how has Tiger become so successful? Here’s a bit of insight into what it’s been doing right.
According to research, loyalty schemes remain one of the best ways to lock in impulsive shoppers.
This is because the ‘impulse-led shopper’ is someone who displays little brand loyalty during the browsing stage. However, if they do show allegiance, they can offer a brand huge returns over time.