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According to recent research, the average length of time a consumer keeps a subscription service is just 125 days.
With the majority focusing on acquisition instead of retention, this stat is hardly surprising.
There's a rather childish feel to this week's digital news roundup, but it is nearly Christmas, after all.
Stories this week include games, toys and base humour. All of it, essential.
It’s officially December, which in marketing terms means waving goodbye to non-Christmas related subjects until the start of the Boxing Day sales.
Are you ready? Are ya?
We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.
But that's exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.
Your email inbox was no doubt flooded with Black Friday offers last weekend.
But did any of them actually make you want to buy something?
Missguided is all about fast fashion and fast delivery.
It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street.
We resisted the temptation to make this week’s roundup a Black Friday bonanza, but don’t worry, it still includes more shopping-related stats than you can shake a stick at.
There’s also news on search behaviour, digital natives, dark social and more.
Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year - even extending the event to an entire two weeks.
Here’s a look at how six UK brands are honing in on bargain-hungry consumers.
According to new research, millennials are hoping to get more from their Christmas shopping this year than just a sack full of gifts.
Salesforce’s Connected Shopper Report suggests that younger consumers are becoming increasingly demanding, with most now expecting a VIP-like experience both online and in-store.
From Estee Lauder to Clinique – the biggest beauty brands in the world have been heavily building on their digital presence over the past five years, particularly on social media.
In contrast to this, one of the most talked-about new brands on the block, Glossier, has been built on digital from the very start.