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Posts in Ecommerce

Etailers need to appeal to 'light shoppers' this Xmas

Etailers should already be working hard to optimise their websites for this year's predicted Christmas online shopping boom, according to UK e-commerce consultancy Logan Tod & Co.

A study by YouGov found light shoppers, who accounted for a quarter of online spending last Christmas, are set to drive much of the increase in online sales this year.

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Ticket exchange bags $30m in funding

Viagogo, the online ticket exchange backed by StubHub co-founder Eric Baker, has received $30m in Series C funding to fuel an assault on the US.

The move will see Viagogo enabling fans to trade tickets for the Cleveland Browns NFL team, as well as live concerts, sporting events and Broadway shows.

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Amazon confirms payment system launch

Amazon has confirmed plans to take on Google Checkout and PayPal with the launch of a rival payment system for etailers.

Dubbed the Amazon Flexible Payment Service (FPS), the system forms part of the etailer’s Web Services programme and allows firms to create checkout facilities with a set of developer tools.

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Amazon to launch PayPal rival?

Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.

TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.

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Etailers hit by payment outage

Thousands of online and mail order retailers have been hit by technical problems at payment service provider Protx.

The BBC reports that sites were left unable to receive payments today after an upgrade at the company went wrong.

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Report shows effect of online ads on offline behaviour

A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.

The study (pdf) used around 175,000 panelists, looking at the effect of search marketing and display advertising on consumers' offline shopping behaviour between April 2006 and January 2007.

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US online retail sales rise again

US online consumer spending picked up in the second quarter of the year, reaching a total of $27.2bn (£13.4bn), an increase of 23% on the same period last year, according to comScore.

The figure of $27.2bn is for non travel e-commerce - the online travel market was worth $20.3bn (£10bn) in Q2, an increase of 14%. Total e-commerce spending for the first half of 2007 was $95bn (£47bn).

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Reevoo launches reviews website

Customer reviews provider Reevoo has launched its own web offering, gathering together reviews for a range of products with the aim of providing online retailers with valuable traffic.

Reevoo

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Yahoo! offers tips on landing pages

Michael Mattis has offered e-commerce companies some tips for optimising landing pages on Yahoo!'s Search Marketing Blog.

Around half of all purchases online are preceded by a search, so making the most of your landing pages is clearly important. Here's a selection of Michael's tips...

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Amazon triples profits

Amazon's second quarter profits have more than tripled thanks to a combination of increased sales and a reduction in technology spending.

The company's share price rose by 21% yesterday in response to the news, with Amazon raising its full year income forecasts.

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Tips on producing a shopping comparison feed

The importance of the shopping comparison market is growing, as these sites can generate millions of pounds for retailers. So let's take a look at what you need to consider when creating your product feeds.

First, the big numbers. Shopping comparison engines made between £120m and £140m in UK revenue in 2005. In some sectors, such as consumer electronics, they can drive more than 30% of sales.

It is therefore hugely important to optimise your feed...

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M-commerce sites 'failing to satisfy users'

Mobile customers are "profoundly dissatisfied" by m-commerce sites that don't allow them to make purchases, according to a new survey.

The report, by Strategy Analytics, found mobile users didn't like being limited to research and pre-purchase evaluation and considered m-commerce sites to be vastly inferior to their fixed internet counterparts.

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