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Posts in Ecommerce

The pros and cons of gift vouchers and wishlists

A study by Jakob Nielsen has shown that many etailers are failing to realise the potential of wishlists and gift vouchers.

The report, called E-commerce User Experience: Wishlists, Gift Certificates, and Gift Giving in E-Commerce, found that, despite highlighting usability issues, certificates and wishlists are excellent ways to attract visitors to a site.

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Strong Christmas performance from eBay

Online auction giant eBay enjoyed a good Christmas period, particularly in the UK and Germany, as fourth quarter earnings turned out to be higher than expected.

A rush to buy hard to find games consoles like the Wii and PS3 was one of the reasons given for the success, as total revenue for the last three months of 2006 reached $1.7bn, a 29% rise on the same period a year earlier.

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Find the Gap.com (oh, actually you can't)

After almost three years of weak sales Gap CEO Paul Pressler has stepped down to enjoy more than £7m worth of severance pay. Why is the 3,100-store company suffering? One look at Gap’s website tells you all you need to know.

With just 107 words of readable text on its homepage, the Gap site is far too fond of pretty pictures for its own good. Being image-heavy isn’t always such a big problem, especially in these broadband-enabled times, but Gap has failed to strike the right balance between pictures and prose.

The main consequence for Gap is rubbish search engine visibility. Is it any wonder that the firm sales are in freefall?

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European VC investment in Web 2.0 grows in 2006

Paul Fisher has an excellent round-up of European seed and first rounds of VC investment from 2006. He reveals that more then £144 million was raised by 54 European Web 2.0 companies last year.

In his post, Paul points out the rapid growth in investment levels - in 2005, just £24 million was invested into Web 2.0 companies. That figure rose to £79 million in 2006.  

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2007: The Year of the Customer?

A number of reports have declared that 2007 is ‘the year of the customer’.  For many it is because every year is the year of the customer.  For others, it is because they are jumping on the latest fad. 

Being customer focused is a challenge, but many have succeeded.  In the blog post I'll reveal ten lessons from companies that have achieved award winning Service Excellence.

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Affiliate Census - Lessons for Merchants

The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.

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Why the real value of Web 2.0 for marketers is in mash-ups

A lot of talk about Web 2.0 is focusing on the brilliance of AJAX. While AJAX looks good on a website and provides sexy functionality, the real value in Web 2.0 for the marketer is in mash ups. I’ve got a story to prove it.

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Google plans ads on local billboards

Google plans to extend its online advertising network to offline billboard ads, according to reports of a new patent filing.

The search leader would allow retailers to buy space on local interactive ad hoardings that would display corresponding ads when the advertiser has items in stock.

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Google Checkout playing catch-up

JP Morgan has released a study which shows that Paypal is still seven times more popular than Google’s rival system, Checkout.

Google Checkout launched last year with an aggressive challenge to PayPal, although it has encountered resistance from etailers that are reluctant to cede ownership of customers to the search giant.

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Online sales add to Tesco's profits

Tesco reported a 5.9% rise in its Christmas profits yesterday, ahead of forecasts, which the company has attributed to a strong online performance, as well as increased sales of organic foods.

Meanwhile, DSG Group, which owns Curry's and PC World, seems to be on track having reshuffled its multichannel brands last year, with online sales more than doubling as a result.

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Searchers tempted to check out Checkout

Google is ramping up its Checkout online payments service with a promotion campaign ahead of a rumoured imminent major development.

The PayPal-esque conduit for customer-merchant transactions launched last June after its rival inked an exclusive deal to facilitate Yahoo! customers' payments.

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Hidden charges and poor usability deter online shoppers

Nearly half of online shoppers would abandon their shopping trolley if confronted by 'hidden' charges during the checkout process, according to a survey from Webcredible.

Webcredible polled visitors to its website in September, October and November, asking them what would make them abandon an order when shopping online.

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