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Posts in Ecommerce

Behavioural targeting – ask your wine waiter

In marketing technology, it’s important not to get carried away by your own spin. Behavioural targeting sounds quite complex, but the idea and the source of the uplift is really quite simple and it happens in the real world every day.

Picture your favourite restaurant. If you’re lucky enough to have a switched-on wine waiter, he will remember the wines you’ve enjoyed in the past and intelligently suggest new vintages as they come onto his list.

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Amazon launches music download site in beta

Amazon has launched a beta version of its much-anticipated DRM-free music download store.

The etailing giant claims it will have the world's largest collection of DRM-free music downloads, with 2m songs available from over 180,000 artists.

However, it is not yet available in the UK.

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Etail deliveries getting faster - report

The UK's etailers are fulfilling customer orders faster than before and have become more flexible with their delivery options, according to new research.

Snow Valley's analysis (PDF) of 71 online retailers found that delivery speeds were increasing - although some retailers would like to be more flexible but are limited by carrier costs.

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UK etailers failing to provide contact details - survey

A new study of the UK's online retailers has revealed that many e-commerce sites are not offering customers a range of contact details, while many offer limited delivery options and no customer feedback features.

The survey,  from website monitoring firm NetExtract analysed a sample of 10,000 e-commerce websites in the UK. It found that many e-commerce sites are missing very basic options.

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Site problems cause customers to flee

More evidence of the effect poorly functioning websites can have on etailers’ customer relations – this time from a poll of US consumers by Harris Interactive.

The survey found almost nine out ten respondents have experienced problems when making a transaction online, and 42% of those that have defected to a rival or abandoned the process.

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Interview with persuasion expert Bryan Eisenberg

Bryan Eisenberg is the co-founder of Future Now and the creator of some devilishly clever techniques to help web businesses improve their conversion rates.

Along with his brother Jeffrey, Bryan co-authored the bestsellers 'Waiting For Your Cat to Bark?' and 'Call to Action'. He also publishes the GrokDotCom blog and was voted one of the world’s top 10 usability gurus in our recent User Experience Report.

Here, he talks about the ancient Greek philosophy behind persuasion and suggests why the roots of web design can be traced back to the fifth century BC. Oh yes...

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Amazon launches widgets for bloggers

Amazon has launched a range of widgets in a bid to boost the reach of its affiliate marketing programme.

The widgets can be used to display the etailer's products on blogs, social networks and other websites, earning members of the company's Associates programme up to 10% in referral fees.

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Warning: I can't find your checkout!

Bob Chieffo published an excellent article last week on the importance of buttons on e-commerce sites in making it clear to the customer what they need to press next.

He points out, on Revenews, that many etailers allow too much room for confusion in the mind of the customer over what they need to do and press to make their purchase.

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Multi-channel retailers 'offer better customer service'

Multi-channel retailers are mounting a challenge to the online dominance of their pure-play rivals despite tending to offer a lower level of site functionality, according to research.

The study, by eDigitalResearch, which uses mystery shoppers to rate UK shopping websites, found Play.com and Amazon.com continued to generate the best overall response from consumers.

However, multi-channel players like Tesco, John Lewis and M&S were seen to have stronger customer service.

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Behavioural targeting beats contextual targeting - study

Behavioural targeting can consistently outperform contextual targeting when it comes to grabbing the attention of web users, according to a new study.

The report, in which over 2,000 people were surveyed, found behaviourally targeted ads were at least 10% more effective across a range of 14 product categories, including finance, consumer electronics and fashion.

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Interview: Steve Nicholas, assistant director of e-commerce at Guess

Steve talks about the challenges of multi-channel retailing, especially for a well-known brand in the fashion sector and one that has both wholesale and retail businesses to think about.

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UK e-commerce solutions market worth £400m - new report

E-consultancy estimates that the UK market for e-commerce solutions will be worth around £400m this year, up from £268m when we last valued the market in 2005.

According to our E-commerce Platforms Buyer's Guide 2007, the market has continued to show healthy growth over the last two years, growing by an estimated 22% in 2006. We estimate that the same 22% growth rate will apply in 2007.

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