Posts in Ecommerce

Apple finally cuts iTunes prices in the UK

Apple has said it will reduce the cost of iTunes song downloads in the UK following an EU antitrust investigation.

The long overdue move will see track prices fall from 79p to 67p within the next six months. UK consumers had previously been paying around 10% more than the rest of the EU.

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Play.com tops customer satisfaction poll

Pure-play web retailers outperformed their multi-channel rivals when delivering customer satisfaction in the run up to Xmas, according to research.

ForeSee Results surveyed visitors to 30 top retail websites in the UK and found they were happiest with Play.com, Amazon and eBay UK.

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Google Checkout overtakes PayPal in the UK

Traffic to Google Checkout has overtaken that to rival online payment service PayPal for the first couple of weeks in December.

Hitwise's Robin Goad finds that the payment service has taken a marginal lead, though this doesn't necessarily indicate that more people are making payments through Google Checkout.

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Jakob Nielsen: "Web 2.0 can be bad for business"

Businesses should beware of adding too many Web 2.0 features to their websites, and instead concentrate on getting the basics of user experience right.

This is the view of web usability guru Jakob Nielsen, who argues in his latest post that, while features like user reviews can benefit consumers, others can make sites overly complicated.

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Bazaarvoice CEO Brett Hurt on customer reviews

Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges? What kind of benefits can they deliver to e-commerce companies?

We spoke to Brett Hurt to find out more. He is the founder and CEO of customer reviews specialist Bazaarvoice. Some of you may remember him from our What's New In Online Marketing event earlier this year. He has some pretty interesting observations...

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Why retailers need effective feature filtering

Providing feature filtering on e-commerce websites is a no-brainer in terms of improving the user experience, so why aren't more retailers doing it properly?

Effective feature filtering allows shoppers to remove much of the pain of finding products. When there are hundreds of products to display these tools are essential.

I spent the weekend looking for a new TV, mainly using the websites of Currys and Comet. Both are good sites, but Comet was much more effective at helping me narrow my search options - here's why...

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It's not all about the last click in search marketing

One of the biggest challenges in paid search marketing is measuring the impact of generic keywords on your sales.

We all believe generic keywords have a brand-building benefit, but how can you accurately measure this?

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Paramount to sell movie tickets through banners

Tailgate Technologies has found a new use for its transactional banners - selling tickets for Paramount's new movie The Kite Runner.

Consumers can use the banners to search for local cinemas that are showing the movie and complete purchases without leaving the host site.

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Etailers cashing in on social shopping

Social shopping communities have become increasingly popular for online shoppers when researching their Xmas purchases, according to stats from Nielsen Online.

Nielsen's analysis (pdf) of the 1,000 most influential blogs (ranked by number of inbound links) finds that gift recommendations are dominating holiday discussions on these sites.

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Online shoppers spend over £750k in a minute

The UK's online shoppers reportedly spent £767,500 in just 60 seconds at 1.09pm yesterday, breaking previous records.

Yesterday was also expected to become the country's biggest ever online shopping day with up to £370m being spent, according to payment processor Retail Solutions.

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Tips on improving customer experience

Online retailers still have much to learn about customer experience, and are missing conversion opportunities by not producing more usable websites.

This is the verdict of FutureNow's 2007 Customer Experience Study, which looked at over 300 US e-commerce sites, and grading them on 69 customer experience factors.

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The cookie is dead, long live the flash cookie

With cookie deletion rates leading to significant problems with tracking online campaigns, a solution finally exists.

However, with greater tracking comes responsibility and consumers are becoming more savvy, as the Facebook 'Beacon scandal' has shown.

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