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Affiliate marketing complements and sometimes replaces other types of online and offline marketing as an important channel to market. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.
Companies can derive many benefits from an investment in affiliate marketing. Let’s take a look at a few…
Microsoft has responded to customer concerns and taken steps to deal with the many problems customers have been having with faulty Xbox 360 consoles.
The company has announced that it will be covering the costs of all repairs to the console, and has said that hardware failures will now be covered by a three-year warranty from the date of purchase.
We believe that the amount of noise in the blogosphere on this issue has to some degree forced Microsoft's hand.
People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.
Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store.
Startup Lala.com has abandoned its model of allowing users to listen to free streamed music through its website, only a month after it introduced the system.
Lala says the service is being withdrawn becuse its servers couldn't handle the number of users, though Lala needs more labels on board, and this may be behind the decision.
Problems with the checkout process constitute the single biggest loss of revenue for many e-commerce sites, with almost half of online retail transactions abandoned at this stage.
According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage.
A major estate agency partner has pulled out of Tesco's newly launched property website, concerned that Tesco's practice of listing private seller's homes for £199 conflicts with its own business.
Global CD sales fell sharply in 2006 and, though downloads of music are on the increase, overall music sales declined.
Figures from the IFBI, the global music industry association show that total music sales fell 5% from $20.7bn (£10.25bn) in 2005 to $19.6bn (£9.73bn) last year.
Social commerce helps underscore two important centres of gravity that marketing professionals should orbit themselves around.
The affiliate marketing industry is showing its teeth, bringing in an estimated £2bn worth of e-commerce sales in 2006.
With an estimated 80% of this coming from only 20% of affiliates, there is a lot of power being held by only a handful of players.
Affiliate marketing is now, more than ever, in need of good communication skills to ensure that clients are getting the cut through needed with ‘super affiliates’ - the big hitters having a huge impact on your online returns.
The forthcoming final Harry Potter book has become Amazon's most ever pre-ordered item - and the pre-ordering isn't finished yet.
After the high profile that accessibility was given 18 months ago following the introduction of the Disability Discrimination Act, have things really changed?