Posts in Ecommerce

Ten tips for welcome emails

Sending customers a welcome email message after they have registered on your site, or chosen to receive newsletters, is generally accepted as good practice.

But a recent survey found that 60% of firms weren't doing so, while many others were failing to respond promptly enough.

What should etailers be including in these welcome emails though? Here are ten tips...

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Establishing customer trust - dos and don'ts

Reports of online fraud are often enough to make customers think twice about shopping on the internet, so how can you reassure them?

There are a number of things that retailers can do to make customers feel safe about shopping online, as well as mistakes that can damage trust in an e-commerce website.

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Survey: online retailers bullish despite economic woes

Consumers may be feeling less-than-confident due to worsening economic conditions, but online retailers still have swagger in their step.

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Testing for profit

Testing the content on your website is one of the most significant opportunities to drive more conversions.

Landing pages, product pages and pages in the funnel that don’t convert well can be improved for profit.

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Q&A: ‘super-affiliate’ Jamie Harwood

Six years ago, Jamie Harwood, like many new affiliates, was working out of his bedroom and wondering how long it would all last. Now, he’s sitting on an estimated fortune of £18m and is one of the most successful players in the affiliate space.

Here, we talk to the head of UK Web Media about the secrets of the affiliate game and where he sees new opportunities emerging in the industry. He also tells us what retailers could be doing to improve their use of the channel and lays out his plan for international expansion.

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Thomas Cook redesign: Has it improved usability?

Travel agent Thomas Cook introduced some changes to its website last week, aimed at improving navigation and relevance for its users.

We looked at the site a couple of months ago, finding a few problems with the holiday booking process, so has Thomas Cook resolved any of these issues?

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Tips on providing user reviews

User product reviews are a must for retailers and when used well can enhance the credibility of a site and nudge customers towards buying a product.

Reviews can have the benefit of bumping up conversion rates and average order values, as well as providing some unique content for the search engines.

Here are some tips for retailers on providing user product reviews... 

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How much change does your site really need?

In an online retail market expected to double in size to £78 billion by 2010* the potential rewards for e-commerce businesses are huge. Equally, so is the pressure to stay ahead of their competition. 

The desire for online businesses to become bigger and better inevitably affects their approach to redesign. There’s a huge temptation to introduce the latest whiz bang functionality and super cool design which will appeal to a whole new generation of customers.

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Contact details - best and worst practice examples

Providing contact details is a very basic requirement for etailers, but it's surprising how many either fail to provide a range of options or make users hunt around the site to find them.

Indeed, a survey last year found that the UK's online retailers were struggling on this issue, with 60% failing to provide a contact telephone number on their websites.

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Online and offline - the customer voice reigns

We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more.

But did you know that customer reviews are changing the way consumers shop and the way companies market their products?

Brett Hurt writes that this is a unique time in the history of advertising, because companies are literally using their customers’ word of mouth as a digital marketing asset to create entirely new forms of multichannel campaigns.

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Visual book browsing with Zoomii

Zoomii, launched last week, is a virtual bookstore that displays books from Amazon.

Zoomii

The site is built on Amazon's Elastic Compute Cloud and uses the Amazon S3 hosted storage service. Buyers are directed to the online retail giant via an affiliate link.

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Are virtual goods the solution to the social network monetization conundrum?

The troubles popular social networks have experienced in monetizing their vast audiences are well-known.

But one of the ironies of troubled economic times - like we're facing now - is that the paper money so popular when times are good starts to play second fiddle to cold hard cash.

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