Posts in Ecommerce

Littlewoods hit by latest discount mishap

Littlewoods has become the latest retailer to fall foul of a runaway online voucher campaign.

The home shopping brand, which had distributed a £25-off discount code to “a small group of specific customers”, ended up having to recall cash from thousands of bargain-hunters when the promotion went viral.

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Interview with Philips online sales VP Gilles Domartini

Consumer electronics giant Philips has just launched a major redesign of its consumer website to improve usability and help shoppers “fully experience and interact with products as though they were right in front of them.”

The firm says it’s its biggest upgrade for three years. New features include a Google Maps mashup showing the location of retailers' outlets, as well as tools to allow greater interactivity on product pages. Philips also deployed technology to improve communication with retailers about stock availability and lead generation.

We spoke to Gilles Domartini, Philips Consumer Electronics’ VP & GM of online sales and marketing, to find out a bit more about how the company's e-commerce strategy is changing as brands seek to interact more closely with consumers.

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Online returns processes could be improved - study

A quarter of online retailers could be affecting their customers' loyalty by failing to provide information about how they can return unwanted purchases, according to a new study.

E-commerce solution provider Snow Valley assessed 70 UK e-commerce companies and found that a sizeable minority didn’t provide decent directions about how to send purchases back.

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Mothercare launches social network

Mothercare has launched an online community for parents in a bid to boost its online sales.

Gurgle.com, as it is called, is a joint venture between the retailer and MediaBurn, a digital marketing company focusing on social networking sites.

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Social networks drive more traffic to retailers

UK etailers are attracting more and more business from social networking sites like Facebook, Bebo and MySpace, according to new stats from Hitwise.

The data shows that the amount of UK web traffic retailers receive from social networks increased by 153% in the first nine months of this year.

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Crowded airports boost web services

Air passengers are turning in increasing numbers to web check-in and other DIY services as airports get more crowded and annoying, according to research from travel tech group SITA.

Over half of the airlines it surveyed – including all low-cost and top 25 carriers - already offered customers the opportunity to check-in via the net, while 89% expected to do so within two years.

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10 tips on 'product page' design in time for Christmas

Product page design is vitally important to the success of an e-commerce operation, and with the Christmas season imminent we thought we'd take a deeper look at how retailers can improve their performance by finessing their product pages.

It doesn't really matter how consumers find your website - if your product pages suck then they'll be unlikely to buy from you. These pages play a huge role in determining whether visitors convert into customers.

Yet a surprising number of product pages lack relevant information and do a poor job of selling the product in question.

So we'll list ten tips for product pages after the jump, to help you convert more people more of the time....

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eBay posts Q3 loss but sales growth continues

Online auction giant eBay has posted its first quarterly loss since 1999 after a $900m write-down relating to its now-famously misjudged acquisition of Skype.

The firm's deficit for Q3 came in at $936m (£458m), although sales were up 30%. 

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Study finds fall in etailers' usability standards

The standards of some of the UK’s biggest retailers are slipping when it comes to the usability of their websites, according to Webcredible’s latest benchmark report.

Half of the sites studied by the firm offered a lower level of online service compared to last year, with the culprits including Marks & Spencer and John Lewis.

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Bring retail marketing experience online for on-site uplift

Online retailers should remember their heritage in order to ensure they stay ahead of the competition.

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Hotel Chocolat’s Chris Bishop on affiliate marketing

Hotel Chocolat online marketing manager Chris Bishop is in a good position to discuss both the risks and rewards of affiliate marketing programmes.

Affiliates helped Hotel Chocolat grow its internet business by over 30% last year, but the retailer was also recently forced to crack down on sites breaking its PPC terms and conditions.

We asked Chris for his thoughts on how to get the most out of affiliate strategies - including his 'Love and Respect' theories. Read on for more...

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Game revamps website

UK retailer Game has unveiled a revamped website that provides customers with recommendations based on previous site usage, as well as customer reviews.

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