Posts in Ecommerce

Site Review: Mydeco

Mydeco.com is an interior design website which aggregates products from 500 retail partners, including Marks &Spencer, John Lewis, and Argos.

mydeco.com

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Ten site search tips

Shoppers using an e-commerce site have two main ways of finding the exact product or service they want – the navigation bar and the search box.

While many sites have great navigation, there are plenty whose search options return some pretty poor results. 

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10 retailers that don't sell online

Despite the continuing growth of online retail, there are still a surprising number of well-known high street retailers that continue to avoid e-commerce.

As well as missing out on a large and growing market - UK e-commerce sales rose by over 50% last year - these firms are giving their rivals a competitive advantage, while shooting themselves in the foot.

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Do you track your Google rankings?

Offering monthly rankings reports has been historically one of the key methods SEO agencies use to prove they are performing well.

But are they worthwhile?

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Big Money, Recession and Etsy's $27m

There seems to be an increasing number of large funding rounds taking place in the consumer internet space.

From Slide's $50m to MOLI’s $30m, big money is in play.

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Taking the Web 1.0 out of online retail

Many online retailers must work harder to create a more personalised and interactive experience which does a better job of reflecting their brand, writes Aliya Zaidi.

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Five ways to speed up your website

There used to be an 'eight second rule' that predicted how long users would wait for a web page to load before abandoning their efforts and heading off into the sunset.

But this has since come down, with Jakob Nielsen telling E-consultancy recently that the reality is now closer to one second.

With increased connection speeds, users expect pages to load almost instantly and many will hit the back button if they feel they are being kept waiting.

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When email newsletters become spam

The success of email newsletters rests on a delicate balance between regular communications and flooding your customer’s inbox.

I take a look at HMV’s email marketing efforts, which offer a lot but fail to deliver.

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How to target the lucrative long tail of search

Aaron Wall has an excellent post today discussing how websites can use the long tail to generate a lot more reliable traffic than simply going for the major keywords in a particular niche.

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Zlio targets UK etailers with DIY shop service

French start-up Zlio, which enables site owners to set up their own online stores, is set to launch in the UK today.

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E-commerce sales grew by over 50% last year - IMRG

The UK’s online retailers generated some £46.6bn in sales last year, up 54% on 2006, according to new stats from the IMRG.

However, there were signs that the sector had not escaped the effects of the consumer credit crunch towards the end of the year.

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Happy holidays start with great user journeys

Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic.

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