Posts in Ecommerce

Site review: Snooth

Snooth is a wine review site that previously covered only the US, but recently launched worldwide and now displays information from sellers in 40 countries.

Snooth

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How NOT to handle out of stock items

There are a number of ways for etailers to handle the problem of unavailable items, from not displaying the products at all, or offering customers alternatives.

In last year's Online Retail 2007: Checkout Special report, we advised that customers should not be allowed to begin to purchase items that are out of stock, as this can frustate customers.

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Site comparison: Comet v PC World

I've been looking for a new laptop lately and have been doing my research online at a number of sites.

Two of the best known are PC World and Comet, so how do they measure up?

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Q&A: GE Money’s John Wyllie on Web Analytics

John Wyllie is the global web analytics manager at GE Money – a role in which he advises and directs the analytics activities of the company’s numerous international businesses.

We asked him a few questions about how analytics can best be managed within organisations, and how the financial services industry stacks up against other sectors.

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Beyond opens and clicks: why it’s time for new email metrics

Dela Quist explains how new ways of measuring email performance can boost ROI and give you a new perspective on your email strategy. Find out how customer-based metrics could transform your campaigns.

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Q&A: Nike's digital boss Chris Shimojima

Chris Shimojima was brought in to steer the online business of Nike in 2006 – a position in which he oversees the direct-to-consumer digital sales of Nike and its sister brands, such as Converse and Hurley.

He recently spoke at ChannelAdvisor’s Catalyst event about how the company was generating business online through its Nike+ community and Nike iD, its system that allows shoppers to create customised trainers online and in store.

After his speech, we asked Chris a few questions about Nike’s e-commerce strategy, internal structure and future social media plans. And why its website is 100% Flash.

Nike iD site

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eBay – a channel to drive sales offline?

Reserve and collect services are all the rage at the moment as retailers integrate their online and offline businesses. But few – if any – have developed an equivalent offering for marketplaces like eBay and Amazon.

One company that is looking to do so, however, is footwear chain Schuh; one of the most prolific sellers on eBay UK. 

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Five tips for online fashion stores

Leon Bailey Green gives fashion retailers five tips to think about for increasing revenue and sales.

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The Web Week in Review

This week's The Web Week in Review is a hodgepodge of news.

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Optimising e-tail for all sorts

Whether you are a new entrant to e-tail or an old hand with large sales volumes, the right content optimisation strategy is vital in order to effectively leverage multivariate testing tools within your organisation.

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Facebook - an e-commerce opportunity?

Facebook’s platform boss Ben Ling was speaking at ChannelAdvisor Catalyst last week and had some interesting stuff to say about the social network’s e-commerce strategy.

One thing that stood out was that it has seemingly not given up on the 'Beacon' ads for online retailers that caused such a furore last year.

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What drives your strategy for web design?

I read an interesting article on usability and user experience posted recently on this site by Tom Stewart, the Chair of the sub-committee of the International Standards Organisation (ISO), which is responsible for the revision of ISO 13407, the international standard for Human Centred Design.

We are in the process of redesigning our site for a new platform being developed for release later this year, and the aforementioned article got me thinking about the planning for the design of a website.

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