Posts in Ecommerce

Online and offline - the customer voice reigns

We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more.

But did you know that customer reviews are changing the way consumers shop and the way companies market their products?

Brett Hurt writes that this is a unique time in the history of advertising, because companies are literally using their customers’ word of mouth as a digital marketing asset to create entirely new forms of multichannel campaigns.

1 comment

Visual book browsing with Zoomii

Zoomii, launched last week, is a virtual bookstore that displays books from Amazon.

Zoomii

The site is built on Amazon's Elastic Compute Cloud and uses the Amazon S3 hosted storage service. Buyers are directed to the online retail giant via an affiliate link.

2 comments

Are virtual goods the solution to the social network monetization conundrum?

The troubles popular social networks have experienced in monetizing their vast audiences are well-known.

But one of the ironies of troubled economic times - like we're facing now - is that the paper money so popular when times are good starts to play second fiddle to cold hard cash.

2 comments

New search tools for eBay

Online auction giant eBay is introducing some much needed changes to its search functions, making it easier for users to find what they want and filter out what they don't.

eBay search

The changes will go live on the UK site in the next month but are already available to try out on eBay Playground

26 comments

Future of Digital Marketing: today's technology for tomorrow's marketing

At E-consultancy’s Future of Digital Marketing conference last week, leading industry experts took a pragmatic approach to predicting future trends.

Rather than gazing mistily into the crystal ball 20 years into the future, the conference focused on “right here, right now,” talking about how marketers can leverage existing technologies to be more innovative.

0 comments

Closing the loop on web analytics

Combining content optimisation with web analytics allows online marketers to take optimisation to the next level by creating solutions that will improve online performance.

0 comments

Best Buy reaches out to Hispanics online

The purchasing power of Hispanic consumers in the United States is significant - more than $700bn annually. Some anticipate that this number will grow to well over $1trn by 2012.

As would be expected given these numbers, reaching out to Hispanic consumers is fast becoming seen as a necessity for many offline businesses.

But Hispanics also represent the fastest growing group in the United States when it comes to internet usage, meaning that reaching out to them online may become increasingly important for online retailers.

0 comments

User generated content: beyond technology

Enabling customers to write honest, unedited product reviews is practically required on ecommerce sites today. Consumers want to hear from people like them, and they have plenty to say about the products they purchase. Smart online retailers analyse reviews’ impact on sales conversion, average order value, return rates, and more.

But to stop at these results would mean missing out on the entire potential of customer reviews – and of the customer’s voice in general.

0 comments

America's most innovative company - digitizing experience

What's the secret sauce of Threadless.com - one of the US' most innovative small companies? Inc. Magazine says it best: The Customer Is the Company.

3 comments

Q&A: Dabs.com’s Jonathan Wall on e-commerce

Jonathan Wall is the marketing director at Dabs.com, the online technology retailer bought by BT in 2006.

Here, we ask him about the company’s latest efforts around acquisition, conversion and retention, including a current project to digitise its print catalogues.

He also gives us some interesting thoughts on cashback affiliates and shopping comparison sites, as well as the good stuff IT manufacturers are doing to support retailers like Dabs.

0 comments

What in-store retailing can teach us about how to sell better online

I recently attended an event in Amsterdam which gathered together senior etailers from across Europe (kindly sponsored by Fredhopper – I owe them at least that plug…).

For me the most fascinating talk was by the VP Merchandising & Buying at a major European multi-channel retailer. It reminded me just how much we still have to learn about how online selling works, and how much we can apply from offline.

2 comments

Who pays the price for poor usability? For air tickets online it could be you!

Booking flights online can be tricky and mistakes are common due to poor usability.   

Apparently, however, many airlines are unwilling to refund these user errors or learn lessons from them.

2 comments