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Posts in Ecommerce

2007: The Year of the Customer?

A number of reports have declared that 2007 is ‘the year of the customer’.  For many it is because every year is the year of the customer.  For others, it is because they are jumping on the latest fad. 

Being customer focused is a challenge, but many have succeeded.  In the blog post I'll reveal ten lessons from companies that have achieved award winning Service Excellence.

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Affiliate Census - Lessons for Merchants

The UK Affiliate Census Report, published this week by E-consultancy in association with Affiliate Program Advice, contains all sorts of information which we hope will be of great interest to the affiliate community.

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Why the real value of Web 2.0 for marketers is in mash-ups

A lot of talk about Web 2.0 is focusing on the brilliance of AJAX. While AJAX looks good on a website and provides sexy functionality, the real value in Web 2.0 for the marketer is in mash ups. I’ve got a story to prove it.

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Google plans ads on local billboards

Google plans to extend its online advertising network to offline billboard ads, according to reports of a new patent filing.

The search leader would allow retailers to buy space on local interactive ad hoardings that would display corresponding ads when the advertiser has items in stock.

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Google Checkout playing catch-up

JP Morgan has released a study which shows that Paypal is still seven times more popular than Google’s rival system, Checkout.

Google Checkout launched last year with an aggressive challenge to PayPal, although it has encountered resistance from etailers that are reluctant to cede ownership of customers to the search giant.

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Online sales add to Tesco's profits

Tesco reported a 5.9% rise in its Christmas profits yesterday, ahead of forecasts, which the company has attributed to a strong online performance, as well as increased sales of organic foods.

Meanwhile, DSG Group, which owns Curry's and PC World, seems to be on track having reshuffled its multichannel brands last year, with online sales more than doubling as a result.

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Searchers tempted to check out Checkout

Google is ramping up its Checkout online payments service with a promotion campaign ahead of a rumoured imminent major development.

The PayPal-esque conduit for customer-merchant transactions launched last June after its rival inked an exclusive deal to facilitate Yahoo! customers' payments.

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Hidden charges and poor usability deter online shoppers

Nearly half of online shoppers would abandon their shopping trolley if confronted by 'hidden' charges during the checkout process, according to a survey from Webcredible.

Webcredible polled visitors to its website in September, October and November, asking them what would make them abandon an order when shopping online.

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Interview with Reevoo CEO Richard Anson

Richard Anson is the CEO and co-founder of Reevoo, an aggregator of trusted reviews for technology etailers.

Through its Reevoomark service, the company incorporates reviews from confirmed purchasers of products into sites such as Comet and Jessops, earning money on a CPM basis. After recently securing Series-A funding, it is also developing its own site into a social shopping network, and looking to expand into other areas of retail.

We caught up with Richard earlier this month to ask him about the business case for teaming up with Reevoo...

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US survey shows importance of multichannel retail

A new survey of 1,000 US adults reveals consumer attitudes to multi-channel retailing, with 80% saying that it is important to have a choice of shopping instore, by telephone, or online.

The results of the survey suggest that US retailers are failing to meet customer demands for effective multichannel retailing.

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StubHub sold to eBay for $310 million

Online auction giant eBay has acquired StubHub, an internet tickets marketplace, which deals in tickets for sports and entertainment events. The deal is worth $310 million.

Launched in 2000 and based in San Francisco, StubHub's site managed $400m (£206m) in ticket sales site last year, earning a profit of around $10m (£5m). The secondary ticket market in the US is estimated to have a turnover of $10bn per year.

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Sainsbury's in new online voucher mishap

Sainsbury’s has blocked the majority of voucher codes on its website, after mischievous customers found they could get massive discounts through a loophole in its coupon campaign.

The supermarket clearly hasn’t learned the lessons provided recently by toy retailer Hamleys, whose warehouses were almost stripped bare by discount-hungry consumers in the week before Christmas. 

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