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Creative agency Fhlame says it has achieved promising results from early tests of transactional banners - ads that allow customers to make purchases without having to click through to an online store.
A trial campaign for satnav company Navman produced a 15%+ response rate on three motoring websites in the month up to July 10th, according to Fhlame.
Online fashion retailer ASOS has recorded some impressive results for the 12 months to March 31, 2007, and has seen sales rise by 85% over the last three months.
Year on year, ASOS reported a rise in profits of 116% to £42.6m, while pre-tax profits grew by 144% to £3.4m. In addition, its customers' average order values increased from £39.32 to £43.80 in the same period.
Financial comparison website has been valued at £1bn in advance of the planned share offering on July 31.
The FT reports that Moneysupermarket plans to sell around 40% of the company's shares to pay off debts and release capital. Shares will be priced at between 170p and 210p.
Zlio, the French startup which let its users set up DIY online shops, has announced that it has received $4m (£2m) in funding from Mangrove Capital Partners.
Users of Zlio can personalise and stock their shops from a choice of around 3m items. Affiliate commission is then earned on every sale referred from a Zlio shop.
Affiliate marketing complements and sometimes replaces other types of online and offline marketing as an important channel to market. Last year, affiliates generated around £2.16bn in sales for UK-based merchants.
Companies can derive many benefits from an investment in affiliate marketing. Let’s take a look at a few…
Microsoft has responded to customer concerns and taken steps to deal with the many problems customers have been having with faulty Xbox 360 consoles.
The company has announced that it will be covering the costs of all repairs to the console, and has said that hardware failures will now be covered by a three-year warranty from the date of purchase.
We believe that the amount of noise in the blogosphere on this issue has to some degree forced Microsoft's hand.
People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.
Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store.
Startup Lala.com has abandoned its model of allowing users to listen to free streamed music through its website, only a month after it introduced the system.
Lala says the service is being withdrawn becuse its servers couldn't handle the number of users, though Lala needs more labels on board, and this may be behind the decision.
Problems with the checkout process constitute the single biggest loss of revenue for many e-commerce sites, with almost half of online retail transactions abandoned at this stage.
According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage.
A major estate agency partner has pulled out of Tesco's newly launched property website, concerned that Tesco's practice of listing private seller's homes for £199 conflicts with its own business.
Global CD sales fell sharply in 2006 and, though downloads of music are on the increase, overall music sales declined.
Figures from the IFBI, the global music industry association show that total music sales fell 5% from $20.7bn (£10.25bn) in 2005 to $19.6bn (£9.73bn) last year.