Posts in Ecommerce

Osoyou launches social network / shopping site

By combining shopping with social networking, new UK site osoyou.com is looking to capitalise on growth in the online clothing market and deliver predominantly female shoppers to retailers and advertisers.

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Majority of online shoppers experience transaction problems

Almost nine out of ten British web shoppers experience difficulties when purchasing online, while etailers compound these problems with poor customer service, according to a new survey.

The survey of 2,118 UK adults, conducted by Harris Interactive for Tealeaf, found that many (37%) customers were likely to abandon transactions if they experienced problems.

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Webloyalty reward scheme draws flak from consumers

Rewards scheme operator Webloyalty is on the sharp end of some ferocious comments from consumers who feel they have been misled.

The company operates an online rewards scheme through companies such as Interflora, to offer new customers the chance to save money on future purchases at participating retailers. When customers opt to take part in the rewards scheme (by entering and confirming an email address) Webloyalty signs them up to its programme.

What many customers don't seem to realise, based on various forum threads, is that it will cost them £8 per month (after a one-month trial period), and that Webloyalty gets their credit card details from the retailer.

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Ethical etailer plans flotation

Adili, the recently-launched ethical fashion etailer, is hoping to raise £1.5m by selling a fifth of its equity on AIM, according to various newspaper reports.

The Dorset-based firm plans to use the cash to expand its business by developing its own line of globe-friendly merchandise.

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Hitwise looks at the Dragons' Den effect

Hitwise’s Robin Goad has published a few interesting thoughts on the overall ‘Dragons’ Den effect’ – the sales and publicity entrepreneurs can generate from the show, ignoring whether they get funding or not.

Taking the example of Sarah Lu’s Youdoo Doll, featured a couple of weeks ago, Robin says traffic to the company’s homepage peaked the day after the programme was aired (although Robin hasn't released any absolute numbers).

He says a lot of visitors weren’t just there out of curiousity – almost half (48%) went on to Google Checkout after leaving the site, “presumably to make, or at least contemplate, a purchase”.

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The beauty of site optimisation

On my way to work the other morning, I noticed that the stylish apothecary Space NK on Westbourne Grove was closed for refurbishment.

Not something likely to inconvenience me enormously, as its beauty products are aimed predominantly at the discerning ladies of Notting Hill.

It did, however, get me thinking about the cost of redesigning a retail outlet and inevitably, considering my line of work, how that compares to the online retailers I talk to day to day.

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Let's put the issue of sale duplication to bed

In an industry founded on the ability to deliver marketing that is highly targeted, controllable and measurable, why are we still grappling with issues of sales duplication?

Speaking with one site owner, he estimates duplication of sales is over 30%. Isn't it time we put this issue to bed?

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Retailers look to catalogues for online sales boost

More and more retailers are turning to the humble catalogue to help drive their web businesses, according to stats from e-commerce association Shop.org.

The data (via AdAge) shows catalogues are moving up firms’ to-do lists and are increasingly being judged by the ‘flick-to-click’ sales they manage to generate.

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US e-commerce grows 23% in Q3

The US retail e-commerce market is continuing to grow rapidly, with spending up 23% in Q3 to $23.8bn (£11.6bn).  

Figures from comScore estimate that US e-commerce spending in the first nine months of the year totalled $143bn (£69.6bn) and will reach the $200bn mark for the year.

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Littlewoods hit by latest discount mishap

Littlewoods has become the latest retailer to fall foul of a runaway online voucher campaign.

The home shopping brand, which had distributed a £25-off discount code to “a small group of specific customers”, ended up having to recall cash from thousands of bargain-hunters when the promotion went viral.

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Interview with Philips online sales VP Gilles Domartini

Consumer electronics giant Philips has just launched a major redesign of its consumer website to improve usability and help shoppers “fully experience and interact with products as though they were right in front of them.”

The firm says it’s its biggest upgrade for three years. New features include a Google Maps mashup showing the location of retailers' outlets, as well as tools to allow greater interactivity on product pages. Philips also deployed technology to improve communication with retailers about stock availability and lead generation.

We spoke to Gilles Domartini, Philips Consumer Electronics’ VP & GM of online sales and marketing, to find out a bit more about how the company's e-commerce strategy is changing as brands seek to interact more closely with consumers.

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Online returns processes could be improved - study

A quarter of online retailers could be affecting their customers' loyalty by failing to provide information about how they can return unwanted purchases, according to a new study.

E-commerce solution provider Snow Valley assessed 70 UK e-commerce companies and found that a sizeable minority didn’t provide decent directions about how to send purchases back.

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