Posts in Ecommerce

Shoppers get fussy about product recommendations

Providing web shoppers with bad quality recommendations could be worse than offering no recommendations at all, according to a new survey.

Conducted by online research provider MarketTools, the study claims four in ten shoppers are less willing to return to sites that suggest non-personalised products or items they already own.

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Ticket exchanges face backlash from bands

A number of musicians including Radiohead, Arctic Monkeys and Robbie Williams have demanded a share of profits from tickets that are resold online.

Around 400 artists are supporting a campaign by the Resale Rights Society (RRS) to take a cut of second hand sales on sites like eBay, Seatwave and Viagogo.

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ASOS boosts sales by 83%

Affiliate-shy fashion etailer ASOS.com has reported an 83% rise in sales in the six months to the end of September, with its registered user base also increasing sharply.
 
The company’s profit before tax for the period increased from £300,000 to £3.4m as revenues reached £31.8m, up from £17.4m in the same period last year. The business looks in solid shape.

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Top 10 most common e-commerce mistakes

While there are many excellent e-commerce sites around, many online retailers are still making some schoolboy errors on their websites which can have a negative effect on sales and customer satisfaction levels.

Customers want a smooth experience when visiting a website, and if they encounter errors, or are frustrated by usability problems, then many will abandon their purchases and shop elsewhere.

What then, are the common mistakes made by e-commerce companies?

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Email Marketing: Making Bacn not Spam

Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more.

He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.

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Data disaster: why brands should take note

Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.

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New scheme aims to increase consumer trust

A new scheme to provide shoppers with more information about web retailers and help them avoid online scams is set to be launched on Monday.

Developed by the Trading Standards Institute's European Consumer Centre (ECC), the tool aims to address issues such as non-delivery goods by allowing consumers to check sites’ reputation and ownership details.

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Threshers reverts to viral discount tactic for Xmas

Drinks seller Thresher Group has reverted to last year’s highly successful discount tactic in a bid to boost Xmas sales of wine and champagne.

A similar 40%-off offer – which the company claimed was a costly error twelve months ago, but was actually a highly sneaky viral marketing trick – is now being promoted on its website.

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Online review authenticity - do we really have a problem?

Sam Decker, Chief Marketing Officer at Bazaarvoice, sorts the hype from the facts.

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Many online purchases disappoint shoppers - survey

Nearly half of online shoppers in the UK have apparently purchased an item online but faced disappointment once it has been delivered.

The figure comes from a survey of over 2,000 consumers by vzaar.com, which provides video technology to sellers on eBay.

It, not surprisingly, says the research highlights the role good quality videos and images can play in boosting online sales.

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Etailers struggle to cope with Cyber Monday traffic

Internet shoppers in the US are reported to have spent around $733m (£355m) on 'Cyber Monday' - the biggest day of the online retail year.

Figures from comScore suggest Amazon and Wal-Mart attracted the most custom, while the overall number of people shopping online was up 38%.

However, the traffic also caused issues - some sites were operating up to 400% slower than usual while Yahoo's Merchant Solutions service buckled under the strain.

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Yahoo! retail partners miss out on Cyber Monday

Yahoo!'s Merchant Solutions service was hit by a series of outages yesterday, costing many small business customers dearly on what is thought to have been the busiest day of the year.

Partners of the hosted e-commerce service complained that shoppers were receiving "system unavailable" messages when trying to complete transactions.

And all on a day in which online sales were predicted to reach $700m in the US. 

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