Posts in Ecommerce

Social networks drive more traffic to retailers

UK etailers are attracting more and more business from social networking sites like Facebook, Bebo and MySpace, according to new stats from Hitwise.

The data shows that the amount of UK web traffic retailers receive from social networks increased by 153% in the first nine months of this year.

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Crowded airports boost web services

Air passengers are turning in increasing numbers to web check-in and other DIY services as airports get more crowded and annoying, according to research from travel tech group SITA.

Over half of the airlines it surveyed – including all low-cost and top 25 carriers - already offered customers the opportunity to check-in via the net, while 89% expected to do so within two years.

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10 tips on 'product page' design in time for Christmas

Product page design is vitally important to the success of an e-commerce operation, and with the Christmas season imminent we thought we'd take a deeper look at how retailers can improve their performance by finessing their product pages.

It doesn't really matter how consumers find your website - if your product pages suck then they'll be unlikely to buy from you. These pages play a huge role in determining whether visitors convert into customers.

Yet a surprising number of product pages lack relevant information and do a poor job of selling the product in question.

So we'll list ten tips for product pages after the jump, to help you convert more people more of the time....

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eBay posts Q3 loss but sales growth continues

Online auction giant eBay has posted its first quarterly loss since 1999 after a $900m write-down relating to its now-famously misjudged acquisition of Skype.

The firm's deficit for Q3 came in at $936m (£458m), although sales were up 30%. 

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Study finds fall in etailers' usability standards

The standards of some of the UK’s biggest retailers are slipping when it comes to the usability of their websites, according to Webcredible’s latest benchmark report.

Half of the sites studied by the firm offered a lower level of online service compared to last year, with the culprits including Marks & Spencer and John Lewis.

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Bring retail marketing experience online for on-site uplift

Online retailers should remember their heritage in order to ensure they stay ahead of the competition.

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Hotel Chocolat’s Chris Bishop on affiliate marketing

Hotel Chocolat online marketing manager Chris Bishop is in a good position to discuss both the risks and rewards of affiliate marketing programmes.

Affiliates helped Hotel Chocolat grow its internet business by over 30% last year, but the retailer was also recently forced to crack down on sites breaking its PPC terms and conditions.

We asked Chris for his thoughts on how to get the most out of affiliate strategies - including his 'Love and Respect' theories. Read on for more...

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Game revamps website

UK retailer Game has unveiled a revamped website that provides customers with recommendations based on previous site usage, as well as customer reviews.

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Retailers call for harsher fraud punishments

Online retailers want the government to introduce stiffer penalties for convicted online fraudsters, according to a new study.

Two thirds of retailers questioned in the survey, carried out by prepaid voucher provider 3V and the IMRG, said that harsher punishments would be the single most effective way to combat internet fraud.

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Tesco 'to persevere with web property plans'

Tesco is apparently planning to launch a fully fledged online estate agency after having its property exchange venture scuppered by regulators a fortnight ago.

A spokeswoman told The Times that the retailer was reviewing its options with a view to launching "a new and exciting online estate agency service”.

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Postal strike could harm online Xmas sales - IMRG

The continuing postal dispute could have a serious impact on online sales this Christmas, as customer confidence in delivery is damaged by the uncertainty.

James Roper of IMRG told The Telegraph that online retailers are already concerned about the strikes, and that customers will quickly lose confidence in buying online if the strikes continue.

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Ten ways to improve online checkouts

Recent figures indicate that around half of all potential customers bail out  during the checkout process.

While there are several reasons for this, including uncontrollable ones like users checking delivery charges or comparison shopping, usabilty problems at the checkout are also partly to blame.

We list ten ways to make the checkout process smoother and reduce abandonment after the jump:

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