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Posts in Ecommerce

Interview: Persuasion guru BJ Fogg

BJ Fogg directs research and design at Stanford University's Persuasive Technology Lab , and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.

We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.


Online ad revenue 'to surpass £40bn by 2011'

Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.

The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.


Jessops launches reserve and collect service

I noticed today that Jessops has quietly launched a reserve online and collect at store service on its site, following in the footsteps of Argos, PC World, Currys and Comet.


Retail Week review: Targets miss the multi-channel point

Last week at the Retail Week Conference , I was so pleased I wasn’t in the corrugated roofing business, because no-one was talking about it. Everyone, on the other hand, was talking about multi-channel retailing - and it was great.

From the opening remarks to the close, a gruelling 33 hours later, e-commerce, its impact on retailers and on the high street was the main talk of the auditorium, the breakout sessions and the coffee queue.

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Mpire launches visual shopping site

Mpire, a shopping comparison site which searches for best deals from Amazon, eBay, Yahoo and other sites, has launched an 'experimental' visual shopping site.  

Shopwave is the first project from Mpire Labs, which Mpire calls its 'little work area for experimenting with new ideas' , and is a Flash based application for browsing through goods.


France cracking down on online gambling?

The Guardian is reporting today that online gambling group PartyGaming has closed its French website, without notifying investors.  One shareholder has offloaded around £50m of stock in the firm.

Meanwhile, John Anderson, the former chief executive of 888 Holdings, has been summoned for interview by the French authorities, prompting speculation that French authorities are about to crackdown on online gambling.

This in itself is prompting speculation that the French and American governments actually agree on something.


eBay makes friends with Bebo

eBay is partnering with Bebo to allow users of the social networking site to list auction items on their profiles.

The agreement will allow Bebo's 30m members to detail items they want to buy or sell. Clicking the link will take visitors directly to eBay's own pages, the Wall Street Journal said.


Nectar relaunches website, but why?

Nectar is the UK's largest customer loyalty programme, and since its launch in 2002, more than ten million UK households regularly collect Nectar points.

The Nectar website, which allows users to spend the points they have earned on everything from CDs and DVDs to discounts on holidays, has recently relaunched with a view to improving usability.

We caught up with Roger Sniezek of Loyalty Management Group (which owns and operates the Nectar brand) to find out more about the site's relaunch.


Fizzback bags $5m from Advent Venture Partners

Advent Venture Partners has announced that it has invested $5m (£2.5m) in online customer feedback provider Fizzback Group.

Formerly known as 'Instant Market Intelligence', Fizzback works with a number of companies, National Express included, to help them capture and analyse feedback from their customers.


Big brands not doing the business on eBay

Several big brands including Orange, B&Q and 3 seem to have been underperforming on eBay recently, posing questions about the effectiveness of their stores on the auctioning site.

The companies have been using eBay to sell surplus or reconditioned stock - items that can no longer be sold to high street customers but have huge appeal to bargain hunters.


US shoppers happier in online stores

Customer satisfaction with e-commerce sites improved for the second year in a row, according to the American Customer Satisfaction Index (ACSI) released by the University of Michigan.

Online retail achieved a score of 83 on ACSI's 100 point scale, while offline retailers scored 74.4. The survey was carried out in conjunction with ForeSee Results.


Visual shopping from BrowseGoods

BrowseGoods.com is a new site from US startup Dotted Pair, which aims to create a visual shopping experience. The site was launched in beta last week.

Rather than displaying the first ten product listings, and asking the user to click 'next' to see the rest, BrowseGoods attempts to recreate the in-store shopping experience by freely allowing you to browse hundreds of items at once.

BrowseGoods launches beta