Posts in Ecommerce

Interview with persuasion expert Bryan Eisenberg

Bryan Eisenberg is the co-founder of Future Now and the creator of some devilishly clever techniques to help web businesses improve their conversion rates.

Along with his brother Jeffrey, Bryan co-authored the bestsellers 'Waiting For Your Cat to Bark?' and 'Call to Action'. He also publishes the GrokDotCom blog and was voted one of the world’s top 10 usability gurus in our recent User Experience Report.

Here, he talks about the ancient Greek philosophy behind persuasion and suggests why the roots of web design can be traced back to the fifth century BC. Oh yes...

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Amazon launches widgets for bloggers

Amazon has launched a range of widgets in a bid to boost the reach of its affiliate marketing programme.

The widgets can be used to display the etailer's products on blogs, social networks and other websites, earning members of the company's Associates programme up to 10% in referral fees.

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Warning: I can't find your checkout!

Bob Chieffo published an excellent article last week on the importance of buttons on e-commerce sites in making it clear to the customer what they need to press next.

He points out, on Revenews, that many etailers allow too much room for confusion in the mind of the customer over what they need to do and press to make their purchase.

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Multi-channel retailers 'offer better customer service'

Multi-channel retailers are mounting a challenge to the online dominance of their pure-play rivals despite tending to offer a lower level of site functionality, according to research.

The study, by eDigitalResearch, which uses mystery shoppers to rate UK shopping websites, found Play.com and Amazon.com continued to generate the best overall response from consumers.

However, multi-channel players like Tesco, John Lewis and M&S were seen to have stronger customer service.

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Behavioural targeting beats contextual targeting - study

Behavioural targeting can consistently outperform contextual targeting when it comes to grabbing the attention of web users, according to a new study.

The report, in which over 2,000 people were surveyed, found behaviourally targeted ads were at least 10% more effective across a range of 14 product categories, including finance, consumer electronics and fashion.

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Interview: Steve Nicholas, assistant director of e-commerce at Guess

Steve talks about the challenges of multi-channel retailing, especially for a well-known brand in the fashion sector and one that has both wholesale and retail businesses to think about.

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UK e-commerce solutions market worth £400m - new report

E-consultancy estimates that the UK market for e-commerce solutions will be worth around £400m this year, up from £268m when we last valued the market in 2005.

According to our E-commerce Platforms Buyer's Guide 2007, the market has continued to show healthy growth over the last two years, growing by an estimated 22% in 2006. We estimate that the same 22% growth rate will apply in 2007.

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Ebay introduces video listings

Auction site eBay is to give its UK sellers a new tool to boost their sales by allowing them to advertise their products by using videos in their listings for the first time.

Sellers can upload video from a list of hosting sites approved by eBay. These include YouTube, Dailymotion, and Vzaar.

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Over 50% abandon financial service applications - study

More than half the people that apply online for various financial services abandon the process before completion, according to a new survey. 

The study, by comScore, suggests many of these abandonments occur because consumers want to find out details about the services on offer, but that information is hidden behind the application process.

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L'Oreal sues eBay over counterfeit goods

French cosmetics firm L'Oreal has sued eBay over the sales of counterfeit versions of its perfumes and other cosmetics products on the site.

The company said it had contacted eBay to deal with the issue, but has not been satisfied by its response. Louis Vuitton and Christian Dior both filed similar lawsuits against the auction giant last year.

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Review provider gets cash injection

Bazaarvoice, the provider of consumer reviews to online retailers, has secured a new round of funding from investors, according to this article on TechCrunch.

The $8.8m round was led by Battery Ventures and will see its general partner Neeraj Agrawal joining the company’s board.

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RockYou adds visual shopping to its slideshows

Photo widget company RockYou has partnered with visual shopping and image search site Like.com to find clothes that are similar to those worn in its photo slideshows.

Like.com, launched at the end of last year, uses image search technology to find bags, clothes and shoes that are similar to those shown in images. If, for instance, you enter a picture of a bag, Like.com will return similar images with prices and details from online retailers.

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