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Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.
Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.
The technology can give great results with site content and isn't just something you should be asking your ad network about.
Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.
The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.
Let's take a look at some of the key findings after the jump...
Worries about credit card fraud remain a significant factor behind poor uptake of e-commerce by small and medium sized enterprises (SMEs), according to the Federation of Small Businesses (FSB).
Following this month’s report on e-crime by the House of Lords Science & Technology Committee, the FSB said only 18% of UK SMEs were trading online in 2005, while less than 1% were generating all their sales through the web.
Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.
The Experian poll, covered by The Retail Bulletin, will give cheer to retailers that have integrated their marketing across online and offline channels.
Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.
We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.
French start-up Zlio, which allows you to create and stock your own online store, has announced a CPC partnership with price comparison site Shopping.com.
The deal will allow Zlio's shopkeepers to earn commission every time someone clicks through to a product on the comparison site, while Shopping.com will benefit from the leads generated by Zlio users.
US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.
The move, according to the Wall Street Journal, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.
Etailers should already be working hard to optimise their websites for this year's predicted Christmas online shopping boom, according to UK e-commerce consultancy Logan Tod & Co.
A study by YouGov found light shoppers, who accounted for a quarter of online spending last Christmas, are set to drive much of the increase in online sales this year.
Viagogo, the online ticket exchange backed by StubHub co-founder Eric Baker, has received $30m in Series C funding to fuel an assault on the US.
The move will see Viagogo enabling fans to trade tickets for the Cleveland Browns NFL team, as well as live concerts, sporting events and Broadway shows.
Amazon has confirmed plans to take on Google Checkout and PayPal with the launch of a rival payment system for etailers.
Dubbed the Amazon Flexible Payment Service (FPS), the system forms part of the etailer’s Web Services programme and allows firms to create checkout facilities with a set of developer tools.
Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.
TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.