Posts in Ecommerce

Ten ways to improve online checkouts

Recent figures indicate that around half of all potential customers bail out  during the checkout process.

While there are several reasons for this, including uncontrollable ones like users checking delivery charges or comparison shopping, usabilty problems at the checkout are also partly to blame.

We list ten ways to make the checkout process smoother and reduce abandonment after the jump:

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eBay taps into social commerce

eBay is looking to improve its stickiness for buyers by creating 600 social networks around items for sale on the site.

The ‘Neighborhoods’ feature amalgamates shoppers’ photos, reviews, tips and responses in a bid to provide a fuller experience than the site’s existing discussion forums.

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The NPV of reviews: customer voice will drive traffic and sales this Xmas

Sam Decker explores the business case for implementing social commerce functionality on retailers' websites before Christmas.

Years ago, when I managed the Dell.com consumer website, it was always a mad rush to the deadline of getting site functionality up before mid November.

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House of Fraser - a user experience review

Paul Rouke takes a look at House of Fraser's first e-commerce site and the lessons that can be drawn from its persuasion architecture, browsing functionality and overall user experience.

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Sellers criticise eBay's ad policy

Online auction site eBay has come under fire from sellers that are critical of the company's policy of using contextual advertising, as they feel that these ads could be luring potential buyers away from the site.

The auction giant starting running ads from Google and Yahoo! last year and, according to Juan Carlos Perez, sellers are unhappy that the targeted ads compete with products that are already on eBay.

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Small businesses rely more on search engines - Hitwise

Smaller online retailers in the US are far more reliant on search engines to drive their traffic, according to a new study from Hitwise.

The research group looked into the search traffic of companies in Internet Retailer's top 500 list over the past two years, and found that half of merchants ranked 400-500 in the list received more than half of their visitors via Google, Yahoo! et al.

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Survey reveals attitudes towards e-commerce

A new survey finds that, though many people feel that e-commerce makes their lives easier, many still have trust issues, especially in the case of online banking.

Standard Life Healthcare surveyed 1,021 UK adults about their attitudes towards using the web for e-commerce and financial services.

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Online travel - recommendations on the purchase process

E-consultancy's recent Travel Website Benchmarks report looks at ways to reduce abandonment once a customer has decided on the travel product they wish to purchase.

A certain amount of drop-off is to be expected at this stage in the process, and customers abandon the process once they have selected a flight or hotel for a variety of reasons.

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Online banking fraud falls - APACS

Figures from payments association APACS indicate that online banking fraud losses have declined by 67% over the past year, though online card fraud continues to be a problem.

The APACS stats show that online banking fraud losses, which includes phishing, have dropped from £22.4m for January to June 2006, to £7.5m for the first six months of this year.

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Microsoft acquires shopping comparison site

Microsoft yesterday acquired Jellyfish, a shopping comparison site which offers cashback on purchases for users, and ranks retailers according to the amount they agree to lower their prices.

The terms of the acquisition were not disclosed, though Jellyfish raised $5m in funding last year from Kegonsa Capital Partners and Clyde Street Investments.

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Brands under user review spotlight, says study

A new survey from Deloitte & Touche has provided more evidence of the influence of user-generated reviews on consumers, as well as their growing significance for brands and etailers.

The study focused on US shoppers, and found that of the 62% of respondents that read user reviews, more than 80% had been ‘directly influenced’ by them – i.e. the reviews had either confirmed their initial choice or changed their mind.

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Web firms dominate Tech Track 100

It’s great to see web start-ups and online ad companies appearing so prominently in this year's Sunday Times Tech Track 100, published by the paper yesterday.

Doncaster-based online travel agency Holiday Rooms Direct tops the league table after increasing its sales from £184,000 to just under £7m in two years, while the top ten also includes DVD rental company Lovefilm and local search firm The Best Of.

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