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Posts in Ecommerce

DIY store application Shopify launches marketplace

Shopify, a website that allows users to set up their own e-commerce store with integrated payments, has launched an online marketplace for shoppers to search for products from all Shopify's stores.

Shopify, launched back in April, provides a similar function to French startup Zlio, allowing users to set up, stock and personalise stores, using a range of templates.

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True behavioural targeting means more than segmentation

Behavioural targeting will give the best returns when a wide variety of on and off-site factors are pulled into the equation.

The technology can give great results with site content and isn't just something you should be asking your ad network about.

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UK Social Commerce industry benchmark report

Bazaarvoice is excited to sponsor a new E-consultancy study which provides what we believe to be the first benchmark of Social Commerce in the UK.

The report gives rich insight into retailers’ perspective of where the online marketing and e-commerce industry stands today with social commerce, and where it may be headed tomorrow.

Let's take a look at some of the key findings after the jump...

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SMEs 'put off e-commerce' by fraud worries

Worries about credit card fraud remain a significant factor behind poor uptake of e-commerce by small and medium sized enterprises (SMEs), according to the Federation of Small Businesses (FSB).

Following this month’s report on e-crime by the House of Lords Science & Technology Committee, the FSB said only 18% of UK SMEs were trading online in 2005, while less than 1% were generating all their sales through the web.

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Integrated marketing pays off for retailers

Four out of five home shoppers have engaged in ‘flick to click’ shopping in the last year - finding products in an offline catalogue before purchasing them online, according to research.

The Experian poll, covered by The Retail Bulletin, will give cheer to retailers that have integrated their marketing across online and offline channels.

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Ted Baker's Martin Newman on multi-channel retail

Martin Newman is the head of e-commerce at fashion chain Ted Baker and is one of the few UK retailers to have been selling on the web for over ten years. He has experience across all aspects of e-commerce, as well as retail, direct mail, web kiosks and mobile.

We talked to Martin about the opportunities for retailers in the multi-channel arena, as well as challenges such as integration and conversion tracking.

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Zlio partners with Shopping.com

French start-up Zlio, which allows you to create and stock your own online store, has announced a CPC partnership with price comparison site Shopping.com.

The deal will allow Zlio's shopkeepers to earn commission every time someone clicks through to a product on the comparison site, while Shopping.com will benefit from the leads generated by Zlio users.

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Hearst to buy social shopping site

US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.

The move, according to the Wall Street Journal, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.

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Etailers need to appeal to 'light shoppers' this Xmas

Etailers should already be working hard to optimise their websites for this year's predicted Christmas online shopping boom, according to UK e-commerce consultancy Logan Tod & Co.

A study by YouGov found light shoppers, who accounted for a quarter of online spending last Christmas, are set to drive much of the increase in online sales this year.

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Ticket exchange bags $30m in funding

Viagogo, the online ticket exchange backed by StubHub co-founder Eric Baker, has received $30m in Series C funding to fuel an assault on the US.

The move will see Viagogo enabling fans to trade tickets for the Cleveland Browns NFL team, as well as live concerts, sporting events and Broadway shows.

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Amazon confirms payment system launch

Amazon has confirmed plans to take on Google Checkout and PayPal with the launch of a rival payment system for etailers.

Dubbed the Amazon Flexible Payment Service (FPS), the system forms part of the etailer’s Web Services programme and allows firms to create checkout facilities with a set of developer tools.

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Amazon to launch PayPal rival?

Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.

TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.

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