Posts in Ecommerce

Content Intelligence – the death knell for 'Best Practice'?

Best practice was a great safety net for marketers when campaigns cost tens of thousands of pounds to execute due to physical print, production and distribution costs.

If sales plummeted, the marketer in question could point to a text book or previous campaign performance and the directors would settle back down again.

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Online verification schemes see increased adoption

Payment association Apacs has released figures showing 'around 10m' UK shoppers have registered their credit and debit cards with MasterCard and Visa’s online verification schemes.

The group says more retailers have also adopted the Verified by Visa and MasterCard SecureCode systems, which remove their liability if fraudulent transactions take place and are reported to help increase average order values.

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Pure-play etailers top satisfaction poll

Pure-play web retailers are ahead of their multi-channel competitors when it comes to customer satisfaction, according to a new study.

Etail solution provider Pangora surveyed hundreds of UK online customers about their experiences of delivery, site quality and customer service, and firms with no high street presence came top in most categories.

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Consumers demand multi-channel experience

Retailers that offer a seamless experience across online and offline sales channels are set to be rewarded by consumers, according to a new survey.

The Sterling Commerce study found 57% of US shoppers wanted the ability to return or exchange products in-store, regardless of whether they had bought them from a website, catalogue or shop.

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Scheme gives etailers access to China

A new pilot programme is set to give foreign etailers access to China’s 163m web users for the first time.

The service, launched by Alipay, an online payment subsidiary of Chinese internet giant Alibaba Group, enables foreign currency transactions between Chinese consumers and overseas firms.

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UK ticket search engine launches in US

TickEx, the UK-based vertical search engine for live events, has expanded across the Atlantic by opening an office in California.

The company, which launched a beta version of its site in the UK in June, says its US version will have 5m tickets in its index when it goes live.

TickEx homepage

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Will DVD rental firms adjust, or will they die?

Is there any future for DVD rental companies? Yet another UK firm, ChoicesUK, is about to call in the administrators, having previously complained about the threat of piracy in the entertainment industry, along with ‘unseasonably hot weather’.

While piracy may have played a role in the company’s demise, it is more likely that it has been ground down by pureplay online DVD rental firms, including one operated by mighty Amazon, which launched its service in late-2004. For starters, online DVD rental pureplays have much lower overheads than ChoicesUK, which seems to have been strangled by the costs of maintaining 170 shops and 1,800 employees.

But hold on. I’m starting to wonder whether the pureplays themselves will last the distance, in the face of changing consumer behaviour.

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Interview: Webtogs founder James Balmain

Webtogs logo James Balmain is the founder of Webtogs, a new outdoor equipment and clothing retailer that’s set to launch a shop and very professional looking site in the autumn.

We asked James, who has little previous retail experience, how the Webtogs team is coping with the various challenges of launching an e-commerce start-up, especially in a sector that’s not as web-savvy as others.

For any budding etail entrepreneurs, it's well worth a read...

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Etailers cash in on wet weather

Britain’s bad weather helped etailers boost sales by 80% last month as more shoppers used the web rather than venture out into the rain.

The IMRG said internet sales increased to a record £4.2bn in July, up from £2.34bn in the same month last year.

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eTail UK – a few notes of interest from the conference

I was one of the speakers and attendees at the inaugural eTail UK conference this year in the UK. I scribbled down lots of notes intending to do a series of blog posts based on what I heard and learned.

That was over 2 months ago now… But I thought I’d at least capture a few snippets of interest that I still remember.

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Tips on improving the checkout process

Just under 50% of online customers abandon their purchases during the checkout process - one of the biggest causes of lost revenue for online retailers.

While many of the reasons for this are beyond the control of the retailer, such as comparison shopping by users with no intent to buy, there is still much that can be done to reduce abandonment rates.

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Web businesses more confident about future

‘Web-savvy’ small businesses are twice as confident about their future prospects than those that have yet to establish an internet presence, according to a survey by web directory thebestof.

The poll (via startups.co.uk) found companies that were using the net expected to expand by an average of 41% over the next year, while firms not doing so only expected 20% growth.

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