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Posts in Ecommerce

78% of internet shoppers are happy with etailers - IMRG

Just under four fifths of internet shoppers are happy with the retailers they use online, according to new figures from the IMRG.

The report found that the web was customers' preferred channel for two categories of goods - 64% of respondents preferred to buy books, DVDs and CDs online, while 56% preferred to shop online for travel bookings and tickets.

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Shoppers 'miss millions in online savings'

Britons who refuse to shop online due to security fears could be missing out on annual savings of £175m to £375m, according to a government study.

The Office of Fair Trading's Internet Shopping study (pdf) found a high level of worry among consumers about risks involved in using credit cards to make web payments - but it's worry that is often unnecessary.

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My 7 deadly sins of writing for social media – am I right?

I'm compiling a list of the biggest mistakes marketing professionals make when planning, writing and commissioning social media content. The results will be announced at next week's Online Marketing Show. If you have a strong opinion to share on copywriting 2.0, then this is for you...

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Interview: Mike Baxter on checkout best practice

E-consultancy this week publishes its Online Retail Checkout Special Report, a must-read for e-commerce site owners who want to understand how they can reduce abandonment rates.

Here, Dr Mike Baxter, the author, talks about some of the key issues and problem areas associated with checkouts - and some of the 'quick wins' for etailers.

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Makeover planned for eBay

eBay is planning some major changes to its site in a bid to make it more appealing to buyers and boost its auction revenues.

The changes, announced at the eBay Live event in Boston by chief executive Meg Whitman, will focus on improving eBay's homepage and search results.

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Virtual shopping mall to launch in UK

Japanese internet mogul Hiroshi Mikitani has apparently set his sights on the UK’s booming etail market with plans to launch his ‘virtual shopping mall’ here next year.

The Rakuten owner wants to attract UK retailers and consumers to the site, which generates leads for partners in return for monthly membership fees and a 2%-5% cut of sales.

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eBay spoils Google's Checkout party - literally

Google has cancelled a party planned around its Checkout online payment system after pressure from eBay.

The search giant on Monday announced the bash would be held this evening on the fringes of eBay's own Live event in Boston.

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New rewards scheme launches in the UK

Webloyalty, a US company which provides online discount and rewards schemes, has moved to the UK and signed its first UK client, Interflora.

With the deal, Interflora's customers can opt into Webloyalty’s Shopper Discounts and Rewards scheme, which offers cashback discounts of up to 40% off online purchases.

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New search engine focuses on Paypal merchants

Shopping search engine Thefind.com has launched a new service for consumers to browse products exclusively from merchants that accept PayPal payments.

thefind.com

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Apple looks to tap Bebo for music downloads

Apple is looking to tap into social networking sites as an e-commerce channel after striking a deal to distribute music with Bebo.

From today, Apple’s iTunes service will be embedded into the Bebo website – allowing its users to buy music from artists that have a Bebo profile and whose music is available via iTunes.

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Ztail makes eBay listings easy

Ztail is a startup from California whose service helps users create professional eBay listings and publish them on eBay, classified sites, blogs and social networks.

Ztail

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Ten tips for product landing pages

Around half of all online purchases are preceded by a search, so landing pages can be vital to the success of your e-commerce plans. 

The trick is to consider the mindset of your visitor and provide just enough information to persuade them to purchase, but not too much so that they are distracted.

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