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Your on-site search tool should act like a human, not like an advanced search engine, writes Tal Rubenczyk.
Freeads.co.uk has appointed two former Lastminute.com marketers to senior positions.
Duncan Horton, formerly head of marketing at the travel e-tailer, becomes chief executive, while former head of retail marketing Stuart Parish becomes marketing director.
I speak to lots of fashion retailers and find that many remain unconvinced that there is a robust case to invest in a transactional website for their business.
I realise this is an anathema to E-consultancy regulars, but the fact is that, if a well-established offline retailer looks at a potential e-commerce channel as a standalone business, the case can look less than compelling.
Online retail giant Amazon has posted a 32% rise in sales for the first quarter to just over $3bn (£1.5bn).
The company said pre-tax profits had risen from $96m (£48m) to $144m (£72m) year on year, but expects sales and profit growth to slow in the second quarter.
DoubleClick is set to release the first European version of its annual Touchpoints study, which looks at the main influences behind consumers' purchasing behaviour online.
So we spoke to the company's director of research and industry relations Rick E. Bruner for a sneak preview.
UK internet users are willing to take risks online as long as they feel informed about the consequences, according to a new report.
The Trustguide report, a collaborative research project by BT, the DTI and the University of Plymouth, found that surfers use specific online services not because they trust them, but because they think the benefits outweigh the risks.
Google has announced some fairly dramatic steps aimed at reviving Froogle, its shopping comparison service, with a redesign of its user interface and a change of name.
The service now has a much more ‘it does what it says on the tin’ brand – Google Product Search – as well as a front end that the ad giant says will be simpler to use.
Recent research commissioned by Microsoft has revealed that medium-sized businesses face a number of challenges in improving their approach to customer sales and marketing.
The research looked at the attitudes to customer management of medium-sized UK businesses, as well as looking at how customers are researching and making their purchase decisions.
Zlio is a new service that allows you to create and personalise your own online shop, choose your stock from a range of online retailers and earn affiliate commission on sales.
It is nice and simple to use, and you can have a range of products for sale very quickly. After a brief registration process you can start adding products.
Ted Speroni heads the European operations of HP.com, as well as the tech giant’s regional preferred online partner programme – an interesting case study in how to incentivise resellers via the web and drive sales through third parties.
We spoke to him recently about the challenges of running and managing the programme, as well as future plans for improvements.
The future of Online Revolution, the UK franchiser of eBay drop shop brand iSold It, appears to be in the balance amid reports that it has gone into receivership.
The company is refusing to comment on its future, referring enquiries instead to accountants BDO Stoy Hayward.
Google has finally launched a UK version of its Checkout online payments processing platform.
The service is designed to compete with PayPal in the market to mediate customer-to-merchant transactions.