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Posts in Ecommerce

Online card payments rise in UK

More than 50% of UK adults made an online purchase with their credit or debit cards last year, according to new  research .

Payments association Apacs says 25 million adults (52% of all adults and 74% of internet users) bought goods online during 2005, an 11% rise over the previous year.

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Eureka! Google optimises its PPC Adwords quality algorithm

Will Google’s decision to introduce an algorithmic element into its Adwords ‘Quality Score’ spell the end for sponsored keyword arbitrage and add further pressure to affiliates to clean-up their act?

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Jeff Bezos invests in 37Signals

I nearly fell of my chair this morning when I read that 37Signals have taken on outside funding, but after reading a bit further I’ve come to the conclusion that they’re actually in a very, very sweet spot…

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Display ads lift Search conversion rates, says research

Research by the Atlas Institute shows that the conversion rate from Search advertising is 22% better when used in conjunction with Display advertising.

The study demonstrates that there is a quantifiable "synergy" between these two channels and will hopefully encourage advertisers to take a more integrated approach to their online marketing.

The research is welcome because there are still companies out there who are shifting their budgets from display advertising into Search without a full understanding of how this might affect their conversion success or long term prospects.

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The 12 fundamentals of e-commerce

We are often asked about the fundamentals of e-commerce: how do you build an online retail store, what do customers need to see, what does Google look for, how can you increase conversion rates?

I have compiled a list of the 12 fundamentals that you can put in place to enhance an existing online store or plan a new one...

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Click fraud on the rise, according to Click Forensics study

Click fraud remains a growing problem for search engines and online advertisers, according to a study by US-based consultancy Click Forensics.

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Marketers must embrace shift of power to the consumer

There were three engaging presentations about the Future of Online Marketing at the Commission Junction University event for advertisers and publishers in London this week. 

The message coming through loud and clear was that marketers need to wake up quickly to the shifting balance of power on the internet.

There is no escaping the fact that consumers will increasingly hold sway in the fast-changing digital environment.

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Hamleys to launch new website

London toy seller Hamleys is planning to relaunch its website later this year, as part of a new strategy to focus more on the internet.

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AOL and retailers are rubbish at customer service

Wow, what a week for customer services. First we had the now-infamous Vincent Ferrari call to AOL. Then we noticed a press release on E-consultancy that painted a bleak picture of online customer services among retail companies.

Vince wanted to cancel his account and having heard “the nightmare stories” decided to record his phone call to AOL Member Services. Some 21 frustrating minutes later he finally managed to achieve his goal… not entirely helpful.

International fame followed after the AOL tape went viral – the combination of Digg and the New York Times channelled 700,000 visitors to Vince’s site in rapid succession, forcing him to temporarily remove the recording (still offline).

If you didn’t hear it you can watch him being interviewed about his AOL experience on TV via YouTube – the interview has excerpts from the cancellation call. Too funny, unless you're an AOL executive...

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PriceRunner teams up with 118118 to send price information to phones

The shopping comparison engine PriceRunner has this week launched a service which enables consumers to access pricing information from 118118 operators when they are out doing their shopping.

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Hope for etailers who are struggling with Comparison Shopping Optimisation

Many online retailers are failing to get the best possible returns from shopping comparison sites because of a failure to optimise this channel effectively, particularly in terms of the data feeds they are providing.

Help could be at hand however…

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Google launches Google Checkout, not GBuy

GBuy is here, only it is called Google Checkout and despite the chief doers of no evil claiming that it “isn’t like PayPal at all”, it is, erm, rather like PayPal, in that merchants use it to process consumer payments.

Google Checkout allows consumers to purchase products by simply logging in to Google – no need for credit card numbers or filling out forms. Obviously you need to tell Google to begin with, but thereafter Google will store your credit card and address data...

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