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Dollar Shave Club has come a long way in just four years and is the most oft-cited direct-to-consumer model in FMCG.
The brand had a wildly successful viral ad and sells a subscription to razors for as little as three dollars per month - its sales reached $152m in 2015.
Recently, the company’s success was cemented when Unilever snapped it up for a cool $1bn.
By focusing on the customer experience rather than sales, smaller brands and retailers can effectively compete with their largest competitors.
A great example of this comes from flower delivery service UrbanStems.
It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.
Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.
It’s a company better known for controversy rather than lingerie, but now, Victoria’s Secret is aiming to capture a new market – sports.
Since announcing that it will stop selling swimwear after 2016, it has also divided its website into the three separate categories of Victoria’s Secret, Pink and Sport.
Amazon Prime is more than just a free shipping service.
The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.
It's also becoming a marketing and customer acquisition channel for other businesses.
US fashion retailer Everlane has over 250,000 followers on its main Instagram account.
It’s second, @EverlaneStudio, has just short of 6,000.
While you might assume the latter is merely a social media fail, in actual fact, this limited number of followers is part of a deliberate strategy.
It's well-known that Japan is different from the West in many ways.
The Japanese have developed a unique culture which includes..
Now do you think we’re sexy?
Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.
The decline in the British pound since the Brexit referendum has made UK goods and services more affordable to customers in other countries.
This has resulted in a surge of international shoppers browsing UK retail websites.
So how can retailers capitalise?
Product filters might seem like a small and even insignificant feature on an ecommerce site. But in reality, a slick system can be the difference between a seamless user experience and a clunky one.
With this in mind, I did a little digging to see the state of play on some of the most popular fashion retailers online.
Here are a few product filters that caught my eye – both good and bad.