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We’ve got an extra treat for you this week, in the form of a blockbuster Black Friday stats special.
Don’t worry, there is also the usual roundup to come, but in the mean time here’s some interesting findings from the biggest shopping event of the year.
Putting prices up rather than down might sound like a strange thing for any retailer to do – let alone on Black Friday.
But that's exactly what spirits retailer, The Whisky Exchange, decided to do for the event this year.
Your email inbox was no doubt flooded with Black Friday offers last weekend.
But did any of them actually make you want to buy something?
Missguided is all about fast fashion and fast delivery.
It is well-known for targeting the ‘I want it now’ generation – girls who want an outfit for Saturday night but don’t want to spend loads of money or time trawling the high street.
We resisted the temptation to make this week’s roundup a Black Friday bonanza, but don’t worry, it still includes more shopping-related stats than you can shake a stick at.
There’s also news on search behaviour, digital natives, dark social and more.
Despite recent suggestions that UK retailers consider Black Friday to be unprofitable, many seem to be ramping up efforts this year - even extending the event to an entire two weeks.
Here’s a look at how six UK brands are honing in on bargain-hungry consumers.
According to new research, millennials are hoping to get more from their Christmas shopping this year than just a sack full of gifts.
Salesforce’s Connected Shopper Report suggests that younger consumers are becoming increasingly demanding, with most now expecting a VIP-like experience both online and in-store.
From Estee Lauder to Clinique – the biggest beauty brands in the world have been heavily building on their digital presence over the past five years, particularly on social media.
In contrast to this, one of the most talked-about new brands on the block, Glossier, has been built on digital from the very start.
This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.
For further insight, don’t forget to download the Internet Statistics Compendium.
Who has the best site navigation - Nike, Adidas or Under Armour?
By the end, we will have crowned a winner.
Hunter has recently optimised its ecommerce site with the aim of reducing basket abandonment and enhancing the overall customer experience.
I've had a look at the site and, while it's not perfect, found these eight neat features for you to enjoy.