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2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).
Now we’re all back in the swing of things, Thursday 5th January might seem like any other day.
In the world of retail, however, it’s apparently known as ‘National Returns Day’ – AKA, the day we all send back the stuff we didn’t want to receive this Christmas.
Luxury retailer The White Company has reported a 51% surge in earnings, seeing profits rise to a total of £17.3m in the year leading up to the end of March 2016.
Not bad for a brand that sells just a single colour, right?
We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?
Think of it as the ultimate gift, from me to you.
What will be the biggest trends to hit the world of ecommerce next year?
With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.
Green for “go!” will convert better, surely?
I’m still shocked at the basic nature of A/B testing taking place across the digital industry.
Next up in our series of yearly roundups, we’re looking at the year in ecommerce.
So, what were the biggest trends and talking points?
If you’re not too busy filling your face with mince pies or panicking about all the gifts you’ve got left to buy, why not take a few minutes to enjoy some stats?
It’s far more pressing, surely.
It’s a mixed bag of digital news this week.
There have been some big announcements, a dramatic data scandal, and some seriously silly social media stuff, too.
Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time.
But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).