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Historically, discounting has been a lifeblood for many retailers. And the bane of their existence at the same time.
Now, the 800-pound gorilla of online retail appears to be experimenting with ditching discounts. Sort of.
For most women, buying lingerie or swimwear can be a torturous experience.
The combination of unrealistic advertising and unflattering lighting means that it’s usually the least enjoyable shopping trip of the year.
Like, I can’t find a bikini, let’s just cancel the holiday...
The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.
Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.
When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.
It is a platform best-known for providing inspiration, but Pinterest is now offering its 100m monthly users even more opportunities to buy online.
With the launch of new major features, here’s how it is aiming to become more of an ecommerce site in future.
I recently attended Think Retail by Google, an event to launch Customer Match for Shopping (a new tool to help retailers better target existing consumers).
While there were a number of impressive presentations, one that particularly stood out was all about how brands are increasingly targeting the ‘phygital’ generation.
There's a real mixture of great stats for you this week, from the inevitable Brexit effect to predictive analytics and even office romances.
For more stats, subscribers can download the Internet Statistics Compendium.
For fashion retailers, an online lookbook is not only a way of showcasing a new collection, but an opportunity to truly engage consumers.
Far more enjoyable than absent-mindedly scrolling through product pages, many brands are using lookbooks to bring their products to life.
The new Oasis ecommerce website has lots of novel features that are worth noticing.
Luckily, I've compiled them here for all UX enthusiasts to enjoy.
In a bid to integrate the digital world with the in-store shopping experience, Boots has launched its new IBM mobile app – SalesFirst.
Designed to improve customer service, it has just been rolled out to 2,500 stores across the UK.
With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again.
That's obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless.
Veering from thunder and lightning to glorious sunshine, the great British summer can be a confusing time for us all.
One thing’s for certain though... you can count on a good sale or two.