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Posts in Ecommerce

Why weddings are becoming big business for ecommerce retailers

According to data from eBay, searches for ‘wedding presents’ are set to sky rocket this month, as many guests turn to online retailers to help them find the perfect gift.

With a 33% surge this time last year compared to the two months previously, the summer is clearly a time for love and last minute gift shopping.

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How Bose’s product pages deliver a better buyer experience

When it comes to convincing customers to buy online, technology can be a tricky sell.

During some research on how ecommerce companies encourage conversion at the checkout, I recently discovered that Bose - best known for making speakers with ‘better sound’ - also has better product pages than most.

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10 thrilling digital marketing stats from this week

It’s that time of the week again, guys!

This week’s glorious roundup of statistical goodies includes news from Snapchat, insight into online shopping searches, smart homes and much more.

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Selfridges unveils iOS app with ‘shoppable’ Instagram feed: Is it any good?

With 60% of Selfridges’ online customers accessing the site from mobile, it was only a matter of time before the department store decided to launch a shoppable app.

And what do you know... it’s only gone and done it.

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How Wish uses 'aggressive' automated email in ecommerce

I reviewed the mobile UX of the Wish ecommerce app last week.

It's a platform for bargain hunters and uses lots of tactics to create a sense of urgency.

In the week since signing up, I have received seven automated emails (as well as a number of app notifications).

Let's have a look at Wish's approach.

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How Waitrose is using personalisation to increase conversions

For the average shopper, supermarket loyalty is a thing of the past.

With price and proximity being two of the most important factors in where people shop, it's usually a case of whatever makes life easier.

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Email newsletter sign-ups: How fashion brands welcome new subscribers

Newsletter subscribers are an incredibly valuable asset for retailers.

By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future.

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10 tantalising digital marketing stats from this week

This week’s statistical roundup includes the most-watched video on Facebook Live, news from Google, summer travel trends and a whole host more.

For even more statistics, don’t forget to check out the Internet Statistics Compendium.

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Seven ways social media is shaping the beauty industry

In a recent survey by Dove, 30% of women admitted that their purchasing decisions are influenced by social media.

Having listened to Fashion & Beauty Monitor’s latest panel discussion, this stat is far from surprising.

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Marks & Spencer: what does 'putting the customer at the heart of everything' mean?

Marks & Spencer has been all over the UK news this week, in the way that only Marks & Spencer can.

The media and the public seem to go misty-eyed at the merest mention of the brand, and are willing it to find the good times again.

Unfortunately, we're not buying its clothing or homeware - something the new CEO wants to remedy by "putting the customer at the heart of everything".

But what does that actually mean?

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Twitter ditches its Buy button, puts focus on retargeting

Eight months after full launch, it seems that Twitter is mothballing the Buy button.

The functionality is available at this time, but not for long, as Twitter is no longer developing the product.

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Why Gousto’s CEO thinks recipe boxes are the future of grocery retailing

I recently wrote about the growing popularity of recipe boxes.

Gousto - an online company that aims to provide a convenient and easy way to cook healthily at home – is one of the biggest on the market.

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