Posts in Ecommerce

dark pattern

13 examples of dark patterns in ecommerce checkouts

Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved.

Darkpatterns.org is a terrific website conceived by Harry Brignull as part of a campaign to raise awareness of dark patterns. The site includes a roundup of the most common categories of dark patterns, as well as a hall of shame with examples submitted by the UX community.

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How visual search is helping ecommerce brands

It’s a hard thing for a writer to admit, but sometimes, it can be downright tricky to find the right words. When it comes to searching for products online, it’s usually much easier to imagine what you want than describe it.

Luckily, visual search is helping to change this, making it much easier for consumers to find exactly what it is they’re looking for.

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10 notable digital marketing stats from this week

Time to get stuck into this week’s stats roundup.

This time we've got news about voice technology, consumer loyalty and news consumption.

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Does Airbnb stand a chance in China?

Airbnb is apparently 'doubling down' on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country.

Reaction to the new name has been mixed, however, and many are already comparing the company's strategy with other brands who previously failed in China.   So, is Airbnb going to struggle too?

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10 mesmerising digital marketing stats from this week

Oh March, a month so non-descript that pancakes are about the only source of excitement. Plus, the clocks went forward – that’s bound to have gotten you all aflutter.

It’s time to reward yourself, so sink your teeth into this week’s roundup, which includes news about mobile consumers, post-Brexit prices, and media regulation.

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Why so many website relaunches fail (but shouldn’t have)

Website relaunches fail.

Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.

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10 amazing digital marketing stats from this week

Ready for the mother of all stats roundups?

You better be, because this week it includes news about online retail sales, video views, Instagram advertisers and robots running the high street. That's right, robots.

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apptus for ecommerce

An introduction to AI-powered ecommerce merchandising

Amazon has been using algorithms to try to sell you extra stuff for years.

But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.

Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.

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How ASOS targeted students via ‘Blank Canvas’ competition

ASOS is arguably a ‘millennial’ brand, and while this term might cover a whole spectrum of life stages – from entering the world of work to starting a family - the student experience stands out as one that’s truly unique.

I recently attended YMS17 – an event focusing on youth marketing – where I heard ASOS talk about how they have specifically targeted the student demographic. 

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10 spellbinding digital marketing stats from this week

What better way to step into spring than with a spellbinding roundup of stats? 

We can’t promise it’ll be too cheerful, but hey, the sun’s been out this week. You can’t have it all.

The roundup includes news about ad fraud, online delivery, and digital ads. For even more, head on over to the trusty Internet Statistics Compendium.

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Seven retailers that use live chat to improve customer service

Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.

While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat. 

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Ted Baker uses 360 video and Instagram Stories for new SS17 campaign

Following on from the success of last year’s ‘Mission Impeccable’ push, Ted Baker is going one step further for its new Spring/Summer campaign.

With activity on Instagram Stories, in retail stores, and with the launch of a new kind of shoppable film – it’s another example of Ted Baker’s multichannel approach to marketing.

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