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Posts in Ecommerce

Five predictions for conversion rate optimisation (CRO) in 2017

2017 may finally be the year that businesses start to become customer-centric and embrace intelligent, strategic conversion optimisation (I’ve been saying that every year for what seems like a while now).

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How 10 ecommerce sites present returns policies

Now we’re all back in the swing of things, Thursday 5th January might seem like any other day. 

In the world of retail, however, it’s apparently known as ‘National Returns Day’ – AKA, the day we all send back the stuff we didn’t want to receive this Christmas.

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Three reasons behind The White Company’s boost in profits

Luxury retailer The White Company has reported a 51% surge in earnings, seeing profits rise to a total of £17.3m in the year leading up to the end of March 2016.

Not bad for a brand that sells just a single colour, right?

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10 festive digital marketing stats from this week

We’re on the cusp of Christmas, people. But before many of us dive head-first into our sofas and stay there… why not indulge in some final festive stats?

Think of it as the ultimate gift, from me to you.

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Ecommerce in 2017: What do the experts predict?

What will be the biggest trends to hit the world of ecommerce next year?

With 2017 drawing ever closer, it’s time to do a little star gazing, with help and insight from our experts as to what we’ll all be talking about.

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Was 2016 the year companies finally moved beyond button testing in CRO?

Green for “go!” will convert better, surely?

I’m still shocked at the basic nature of A/B testing taking place across the digital industry.

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Seven tips for boosting ecommerce performance

By all measures, ecommerce is on the rise globally.

In the US, Adobe Digital Insights reported that Black Friday generated $3.3bn in online sales, a 17% year-on-year increase.

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What were the biggest ecommerce trends in 2016?

Next up in our series of yearly roundups, we’re looking at the year in ecommerce.

So, what were the biggest trends and talking points?

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10 smashing digital marketing stats from this week

If you’re not too busy filling your face with mince pies or panicking about all the gifts you’ve got left to buy, why not take a few minutes to enjoy some stats?

It’s far more pressing, surely.

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All the digital news stories you missed this week

It’s a mixed bag of digital news this week.

There have been some big announcements, a dramatic data scandal, and some seriously silly social media stuff, too.

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10 brands with a brilliant 'About Us' page

From smug and self-involved to downright dull – the ‘About Us’ page on a website is always a tricky thing to get right.

Like the much-maligned FAQ page, it’s often left forgotten about.

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Amazon could become an ad tech force in 2017

Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time

But 2017 could see the online retail giant become a real force in the space with the introduction of a new platform called Amazon Publisher Services (APS).

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