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Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.
Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too.
Within marketing there’s a lot of focus on raising brand awareness and getting in front of new customers.
While this is important, there’s a danger that we spend too much time focusing on KPIs high up the marketing funnel.
According to research, 64% of women who shop on their smartphone say that seeing images of products in context positively influences their purchasing decisions.
It’s a simple tactic, but by including context, the online customer experience can be greatly improved - and this doesn't just apply to shopping on mobile either.
UK online retail sales reached £133bn in 2016, an increase of £18bn, or 15.9%, year-on-year.
Mobile commerce accounted for much of this growth, with sales made via smartphones increasing 47% YoY in December.
We’ve got a bumper edition of stats for you this week.
Well, just the standard set of ten, but there’s lots to enjoy.
2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.
But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.
Ecommerce is a scary business.
Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business.
It’s fair to say that connected devices are fairly commonplace these days. Many people own a smart TV or use a smartwatch.
What we might be a little less familiar with is this type of technology being used in a different context – let’s say, while cleaning our teeth or brushing our hair for example.
In 2017, more websites will be reducing their primary navigation options.
But why, and who has done this already?
Last December, Amazon unveiled its first ever bricks-and-mortar grocery store.
Amazon Go is not just your average supermarket of course, but a cashier-free shop that allows customers to pick up their items and walk out without queuing or paying (sort of).
Congratulations are in order. You have survived the first week of January (hopefully without too much complaint or injections of coffee).
What better way to reward you than with a jam-packed roundup of digital marketing stats?