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Posts in Ecommerce

A review of Style.com: Condé Nast's new ecommerce site

Conde Nast’s new ecommerce business, Style.com, launched in the UK at the beginning of this month.

Formerly a fashion news and editorial website for Vogue, it has now morphed into a shiny new luxury shopping destination. 


10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

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All the digital news stories you missed this week

Wow, this week's digital news was right on trend.

Chat bots, AI, ad networks, intelligent personal assistants - one can't help but feel the winds of change beneath our wings.

Reader, get stuck in!

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Black Friday & Christmas: How to make the most of early seasonal shoppers

What tactics can retailers use to make the most of seasonal shopping opportunities?

Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.


The tipping point: Three reasons mobile commerce is key for retailers

In today's mobile market, smartphones are becoming ever more prominent, partly at the expense of tablets.

With worldwide shipments growing to 335m this Q1, smartphones also now deliver the majority of mobile transactions (above tablets) in every major market.

In comparison, shipments of tablets have dropped 15% year-on-year.


How can retailers create more engaging mobile experiences in-store?

What people say about mobile and what they do are poles apart, but one fact remains: Mobile experiences in retail aren't yet useful or simple enough to engage customers.


10 devastating digital marketing stats we've seen this week

The stats this week are devastating (in a good way).

Tons of goodness about ecommerce KPIs, 'marketing moments', financial services, good old TV, and more.


The best APAC digital marketing stats from August 2016

Here are all the best digital marketing APAC stats from last month.

I'm a bit late with these, but the quality of the stats more than makes up for it - plenty of lovely charts and infographics, too.


Four things brands can learn about content marketing from Net-A-Porter

Net-A-Porter does not look like a typical online fashion store.

With its editorial layout and lifestyle-focused content, it’s far more akin to a fashion publication – a rival to the likes of Vogue or Elle magazine.


How Casper uses clever marketing & content to sell mattresses

From the right food and vitamins to trainers and gym memberships - the list of products we buy in the name of general health is endless.

But what about in the pursuit of sleep? 


Ted Baker unveils shoppable video & Google voice search stunt for AW16 campaign

Ted Baker has unveiled a shoppable three-minute film as part of its Autumn Winter 16 campaign.

The ad, which boasts Guy Ritchie as executive producer, has been teased on social for the past few days and is now live on Ted Baker’s site.


Seven examples of motivational copywriting from fitness brands

We all dream of being able to sprint like Bolt or swim like Phelps.

The reality might be different, but the idea sure does inspire us to get off our butts and into our trainers.

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