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Posts in Email & eCRM

Wells Fargo turns to Amazon as a marketing channel

Amazon Prime is more than just a free shipping service.

The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.

It's also becoming a marketing and customer acquisition channel for other businesses.

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salesforce interface

Three surefire ways to maximize your CRM’s effectiveness

CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. 

CRM software often have a multitude of features, many of which are rarely used by sales teams.

Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support. 

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Has Amazon Prime Day 2016 made up for 2015’s #PrimeDayFail?

Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.

You might remember that last year didn’t go quite as planned.

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nectar

Nectar MD, Will Shuckburgh, on loyalty in a mobile-first world

Loyalty business Nectar provides an interesting case study for the state of marketing and retail in 2016.

The company was transformed in 2015 when it replatformed all of its consumer-facing channels to make them mobile first and digital, with its app now the subject of a major TV ad campaign.

I spoke to Nectar's MD, Will Shuckburgh, to get his thoughts on loyalty and marketing in a newly customer-centric world.

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william astout

A day in the life of... an email deliverability consultant

We've had lots of interesting 'day in the life' profiles so far. Most of them have looked at ad tech or content and social roles.

For this feature, we delve into the world of email and chat to William Astout, deliverability consultant at SmartFocus.

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asos

ASOS recovers from website downtime with agile email

With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again.

That's obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless.

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How three of the UK’s biggest department stores are promoting summer sales online

Veering from thunder and lightning to glorious sunshine, the great British summer can be a confusing time for us all.

One thing’s for certain though... you can count on a good sale or two.

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the entertainer

How The Entertainer uses personalised, dynamic email content

The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.

With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. 

Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.

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The five steps to an effective and repeatable sales process

A repeatable and effective sales process is key to scalable business growth, and it's a much more straightforward endeavour than you might imagine. 

Growing a business is hard, but fortunately, designing a uniform sales process doesn’t have to be.

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Five ways Emerald Street is delivering irresistible email content

There aren’t many emails sent to my personal inbox that I take the time to read. 

Usually a mixture of random newsletters and shopping confirmations, most are instantly deleted or ignored.

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Increasing customer loyalty: Strategies from Shanghai

In a recent Econsultancy report, marketers rated 'increased customer lifetime value and loyalty' as the most important benefit derived from understanding the customer journey.

But how does this work in practice? What are brands doing in the real world to increase customer loyalty?

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Five reasons your CRM isn't actually increasing sales

A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth and work efficiency.

If a CRM does not provide immediate value and is overly complex to implement and maintain, it will fail to do what it was designed to do: increase sales.

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