Posts in Email & eCRM

10 superb digital marketing stats we’ve seen this week

Settle down, it’s stats time.

This week’s roundup includes news about UK adspend, AI, CX and ever so much more. Oh, and don’t forget to check out the Internet Statistics Compendium for some extra facts and figures.

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How to use emoji to boost hotel marketing

Emoji seems to be the digital language de jour.

If you need evidence of the iconic medium's pervasiveness beyond your own texts and timelines, consider that this past July 17 marked the fourth celebration of World Emoji Day, or the coming theatrical release of The Emoji Movie, a full-length, animated feature about the adventures of anthropomorphic emoji (with Patrick Stewart in the role of the poo emoji, no less).

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lisa henderson

A day in the life of... Chief Client Officer at Epsilon

Lisa Henderson is Chief Client Officer at Epsilon and this week's Day in the Life interviewee.

Henderson gives us a clear and erudite account of what it takes to work in a big organisation helping clients with new tech and traditional marketing goals.

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automation usage

What is the state of marketing automation in Australia & New Zealand?

Marketing automation - no longer the bright young thing of marketing, but not necessarily at maturity yet either.

Econsultancy's latest survey report, the State of Marketing Automation in Australia and New Zealand, in association with Oracle Marketing Cloud, assesses what marketers in the region are doing.

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Three reasons to admire Glossier: The best online beauty brand you've never heard of

Little-known internationally, Glossier is becoming quite the cult favourite in the US.

A relatively late entrant into the crowded beauty sector, its rise has been meteoric – last August a Buzzfeed article revealed projected growth of 600% in 2016, with up to 30,000 people on product wait-lists.

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Teaser image shows email from Very inviting the customer to write a review for two products purchased, a girls denim jacket and a toaster, with the added incentive, the chance to win £500 in a monthly draw each time you leave a review.

How to attract lots of quality online reviews to your ecommerce store

Ratings and reviews are invaluable for online and in-store sales, web engagement, SEO, customer service, reducing returns, merchandising, marketing, and product development, as we discovered in this previous article.

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How six travel & hospitality brands use personalisation to enhance the customer experience

Personalised marketing means more than just addressing the customer by name.

For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and customised travel itineraries.

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Marketers can rest easy, AI is not about to make them redundant

How do you measure chatbot success?

According to John Straw, senior advisor to McKinsey and Co and the opening speaker at Econsultancy’s Supercharged event, it is simply when the user does not realise they are being served by a robot.

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How automation came to be more important than cost when choosing an ESP

The 2017 edition of the Email Industry Census was published in April and it highlighted just how important marketing automation has become.

When asked for the most significant attributes of an email service provider (ESP), most marketers (66%) chose marketing automation.

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email

10 rules for getting email unsubscribes right

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault.

The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation, getting reported to the authorities, receiving fines, but most likely and perhaps most dangerous of all - being marked as SPAM (unsolicited mail) by recipients.

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Email marketing must be mobile, automated & personalised to deliver ROI

According to a recent Econsultancy report, marketers feel that email marketing delivers better ROI than any other digital channel.

The annual Email Marketing Industry Census in association with Adestra, offers insights into what marketers are doing globally through a survey of 1,200 marketers. At a recent Econsultancy event in Singapore hosted by NTUC, we reviewd these key insights.

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ocado email

An email personalisation planning template (with brand examples)

There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.

It reads, "True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits."

In this article I'll look at where marketers are going wrong and give a simple planning template for email personalisation.

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