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We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.
Don’t forget, you can also download the Internet Statistics Compendium for further insight.
Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.
And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.
If you’ve ever seen First Dates, you’ll know that initial impressions count for a lot.
For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days.
Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.
With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.
Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...
To somebody like me who hasn't worked at the sharp end of customer relationship management (CRM), it can be confusing to consider the theory.
I set out to discover where CRM, marketing automation, sales, and data management platforms cross paths, and how CRM is implemented.
Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.
There are lots of fine stats to enjoy this week.
You’ll find news about online search, consumer behaviour, email, apps and even more.
As the old proverb goes, it's difficult to make predictions, especially about the future.
Yet as a new year starts, making predictions is part of our jobs. Priorities have to be set, budgets allocated, and resources diverted according to how things have changed over the past 12 months.
According to research, 64% of women who shop on their smartphone say that seeing images of products in context positively influences their purchasing decisions.
It’s a simple tactic, but by including context, the online customer experience can be greatly improved - and this doesn't just apply to shopping on mobile either.
Every year I pick out digital and marketing trends and developments which I think will shape the industry and digital/marketing planning and thinking in the year ahead.