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Posts in Email & eCRM

Five ways to utilize your data to increase sales

Big data is one of the most underutilized resources available to businesses today.

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There’s life in the old tablet dog yet: stats

When the first iPad launched on 3 April 2010, opinions were split on how popular the device would be, and whether there even was a market for tablets.

Technology expert Rhi Morgan at T3 Magazine commented back then:

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The 10 greatest digital marketing stats we've seen this week

The month of August is disappearing before our very eyes, so let’s waste no time dilly-dallying – on with more stats!

This week’s roundup includes news about brand loyalty, back-to-school buys, analytics practices and loads more.

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birthday cake

10 key challenges facing CRM marketers

Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.

So what are the challenges facing CRM marketers?

I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.

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Simple email subject lines are failing to engage consumers: stats

When it comes to writing subject-lines, many marketers follow the famous KISS mantra.

Which, if you don’t know, means to “keep it simple, stupid.”

(No offence.)

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How can we meet the needs of the multi-device consumer?

It’s no secret that the UK has become a smartphone society, with over 80% of UK adults now owning a device.

Along with the growth of wearables and tablets, this means that consumers have access to a wide array of gadgets to get online wherever and whenever they want.

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Six tips for loyalty program success

Loyalty programs are everywhere.

But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty requires more than just the launch of any old program.

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Wells Fargo turns to Amazon as a marketing channel

Amazon Prime is more than just a free shipping service.

The program, which was launched in 2005, now offers members access to everything from streaming video and music content to early access to special deals.

It's also becoming a marketing and customer acquisition channel for other businesses.

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salesforce interface

Three surefire ways to maximize your CRM’s effectiveness

CRMs are meant to be much more than a glorified contact management system, and if used correctly, can greatly increase business productivity and effectiveness. 

CRM software often have a multitude of features, many of which are rarely used by sales teams.

Here, we’ll take a look at three ways you can start getting the most out of your CRM, from automating actions to utilizing sales pipeline functionality for managing customer support. 

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Has Amazon Prime Day 2016 made up for 2015’s #PrimeDayFail?

Promoted as the ‘Black Friday’ of the summer, Amazon Prime Day was originally launched in celebration of the retailer’s 20th birthday.

You might remember that last year didn’t go quite as planned.

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nectar

Nectar MD, Will Shuckburgh, on loyalty in a mobile-first world

Loyalty business Nectar provides an interesting case study for the state of marketing and retail in 2016.

The company was transformed in 2015 when it replatformed all of its consumer-facing channels to make them mobile first and digital, with its app now the subject of a major TV ad campaign.

I spoke to Nectar's MD, Will Shuckburgh, to get his thoughts on loyalty and marketing in a newly customer-centric world.

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william astout

A day in the life of... an email deliverability consultant

We've had lots of interesting 'day in the life' profiles so far. Most of them have looked at ad tech or content and social roles.

For this feature, we delve into the world of email and chat to William Astout, deliverability consultant at SmartFocus.

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