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It's still sometimes difficult to think of brands that have managed to seamlessly join online and offline experiences.
In this post we look at three such brands doing just that.
When Cath Kidston recently released its exclusive collaboration with Disney, its ecommerce website saw 3,500% more visitors than usual, selling out stock within a couple of hours.
So, exactly how did the British retailer generate such excitement about a range of Winnie the Pooh-adorned clothing and accessories?
Bad news for pharma marketers: Physicians are becoming harder to reach.
According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the pharma sales reps who request a meeting has dropped to 44%, down from 46% a year ago and 80% in 2008.
It’s high time we got stuck into some stats, don’t you think?
This week’s roundup includes news about organic search, consumer payment preferences and email marketing.
71% of adults in the UK now own a smartphone, and on average users are said to glance at their mobiles around 150 times a day.
These were just two stats cited by Nick Fletcher, Director of Multi-Channel at Rakuten Marketing, at the Festival of Marketing today.
WhatsApp and chicken nuggets are just two reasons why you should enjoy September's selection of APAC digital marketing stats.
And don't forget, Econsultancy subscribers can peruse the Econsultancy Internet Statistics Compendium, for more stats.
The robots are coming for jobs, and many who believe that they're exempt from the much ballyhooed robot job apocalypse might have reason to be far more worried.
That includes marketers.
There are indications that the level of interest towards brand loyalty remains increasingly strong.
Do a quick search in Google Trends and interest in the topic of ‘customer loyalty’ shows signs of steady growth after the 2008 recession.
At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".
When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.
But where is instant messaging heading and what does this mean for marketers?
Email marketers are, in my experience, pretty awesome people. They are the unsung heroes of digital marketing departments.
And yet, they’re often ignored when bigwigs talk about “digital marketing”, despite email delivering awesome ROI.
So here’s what you, email marketers, should do to get noticed in your company.
The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business.
It's time to use predictive machine learning instead.