Posts in Email & eCRM

chart

12 stats that prove why personalisation is so important

Personalisation has been a top priority for marketers for some time, but despite this fact, a large percentage seem to be struggling to implement the strategy in an intelligent and scalable way. 

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.

1 comment

The best digital marketing stats we’ve seen this week

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days.

This roundup includes news about email open rates, app installs, digital transformation projects, and lots more too.

0 comments

The future of customer experience: Trends and challenges in 2018

'Customer experience' (CX), as a discipline, is starting to mature. What was once a fashionable buzzword which drove organisational change has now become a routine category of management reports.

2 comments
mobile email

Register for Econsultancy's free email marketing webinar, 19th July

This month, Econsultancy's regular trends webinar on 19th July is open to all (not just subscribers). You can sign up here.

The webinar will examine some of the key trends in email marketing, featuring insights and benchmarks from our latest Email Census Survey 2018, in association with Adestra.

0 comments

The best digital marketing stats we’ve seen this week

This week’s stats round-up is a real sizzler.

It includes news about customer loyalty, mobile search, Facebook reactions, and ever so much more. Check out the Internet Statistics Compendium while you’re at it, too.

0 comments

Only 17% of email marketers planning for AI, more than half will innovate with automation

Econsultancy’s 12th annual email census, published in association with Adestra, takes an in-depth look at email marketing practices currently being adopted, including personalisation, segmentation, and optimisation for different devices.

There’s also insight into how AI and predictive analytics are infiltrating the industry.

1 comment

The best digital marketing stats we’ve seen this week

Ladies and gents, welcome to your weekly stats roundup.

This one includes news about social media platforms, voice assistants, email strategies, and more. There’s lots to enjoy in the Internet Statistics Compendium, too, as always.

0 comments

Five benefits of using gamification in email marketing (with examples)

When it comes to engaging email subscribers, marketers often focus on strategies such as personalisation, segmentation, and optimisation of subject lines. 

Gamification is another, perhaps lesser-used tactic, however it can also be a highly effective way to grab and hold attention with email. 

0 comments

What is a customer data platform? How is it different from a DMP or CRM?

Modern marketing relies on data, we can all agree.

So it is not strange that the customer data platform (CDP) is gaining momentum faster than any other marketing technology, even though many marketers are not yet familiar with the technology. 

10 comments

Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Every hotel website has a 'contact us' page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

0 comments

The best digital marketing stats we’ve seen this week

It’s a rather hefty round-up of stats this week, so do get comfortable.

There’s news on customer loyalty, retail budgets, analytics, and B2B buying behaviour. Plus, there’s always the Internet Statistics Compendium should this leave you wanting more!

0 comments

10 more examples of welcome emails from retailers

As we enter a post-GDPR world, welcome emails remain one of the most powerful tools in a marketer’s arsenal. 

A chance to say hi to those who actively want to hear from you - welcome email campaigns should be thought of as a clean slate, and the chance to forge a long-term relationship with new customers. 

0 comments