Posts in Email & eCRM

Great social media customer service is proactive, not reactive

Customer service has traditionally focused on issue resolution and has been reactive to customer queries.

A customer calls, emails, or posts to social media, and the brand responds. 

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The six challenges every email marketer must face

You may have read about AI-powered segmentation and subject line optimisation, but when it comes to it there are six basic challenges that email marketers must still address.

Before you add more martech to your stack, have you properly addressed all six with good old-fashioned marketing nous?

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A day in the life of... a B2B lifecycle marketing specialist

This week's Day in the Life is all about email – MaryBeth McIvor is a Lifecycle Marketing Specialist at Storyblocks, a stock media website.

Here's what she does with her days...

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The best digital marketing stats we've seen this week

Settle down for this week’s round up of stats, which includes news about online ads, mobile commerce, customer service, and more. 

The Internet Statistics Compendium is also worth a look, as it’s full of the very latest news and digital marketing data.

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Five ways ecommerce brands can build customer loyalty

What makes a customer come back for more? 

In today’s highly competitive ecommerce market, brand loyalty can be an elusive concept. From fast customer service and convenience, to product quality and brand values, there are many factors that might help to keep customers happy. 

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How AI marketing can help brands right now

Marketers have been talking about artificial intelligence (AI) marketing for some time now.

But many are still wondering, what exactly can AI marketing do for us right now?

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The best digital marketing stats we’ve seen this week

Want to hear what’s been going on in the world of digital marketing this week? 

We’ve got your back, and yet another stellar roundup of stats for you to enjoy.

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In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

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Ask the experts: Email marketing optimisation

The latest in our 'ask the expert' series focuses on a core skill in the digital marketer's skillset - email optimisation.

We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and Dale Langley (Emarsys).

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How consumer tech habits could be impacting email success

There are many factors that can impact the success of email campaigns. Subject lines, for example, (should you include emoji?), level of personalisation, and the type of promotion included. 

Another oft-debated element is the time of day the email is sent. But with today’s ‘always on’ consumer constantly glued to tech devices, does this really matter anymore? If so, what exactly is the optimum time to reach them? 

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What marketers need to know about WhatsApp Business

When Facebook bought the popular messaging service WhatsApp for approximately $20bn in 2014, some observers questioned how Facebook would ever make its money back, let alone profit.

And for good reason: at the time of the acquisition, WhatsApp had a meager $10m in revenue.

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The best digital marketing stats we’ve seen this week

We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries, email performance, and so much more. 

The internet statistics compendium is also ready and waiting to download should you want to get stuck in.

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