Posts in Email & eCRM

Five Christmas email marketing tips

Tom O'Leary at the Messaging Times has some sound advice to help you manage your Christmas email marketing campaigns.

Tom has five tips on how to streamline your email marketing to make the most of the Christmas retail season...

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Email marketing – tips on subject lines

With the Christmas season coming up, Stefan Pollard at Email Labs has published some useful tips on how to make your emails stand out from the crowd.

Specifically, he's focused on the thorny issue of subject lines, and how to improve the odds that readers will open your mail.

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Multi-channel home shopping: email marketing opens doors

Following my presentation at last week’s ECMOD event on email marketing, I noticed that most home shopping and e-tail email marketing strategies centre around offering discounts or promotions. 

This is despite the fact that one of the major benefits of email marketing is that it is measurable. You can use this information to learn and further refine your communications.

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Fast Track Digital Training

On the back of numerous requests from our users we are launching a new 'Fast Track Digital Marketing' course this month. If you (or a colleague) want to boost your digital skills quickly this two day course will do the job.

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E-consultancy market briefings available for free

We have just published our latest Affiliate Marketing Briefing, which contains the write-up of an engaging roundtable discussion we hosted on the subject at the end of last month.

The report is the latest in a series of free-to-download briefings which we are making available to E-consultancy users.

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Email Q&A's From The Floor At ECMOD

Last week, I moderated an interactive seminar on email marketing at ECMOD, the home shopping and catalogue event.  At the end of each session, we discussed the presentations and the attendees asked any questions they had on email marketing. 

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Email marketers must look beyond CTR and open rates

A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.

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Top ten viral marketing mistakes

Entertainment marketing outfit AzACreations has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.

The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.

It also offers ten reasons why viral campaigns fail, which we'll list after the jump...

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Do your users know their RSS from their elbow?

Whilst we get all excited about social software and Web 2.0, does the average web user care at all?  Should they?

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Email marketing worst practice list - exhibit A

At our recent Email Marketing Roundtable one of the attendees said: "I hear the phrase 'best practice' email marketing bandied about, and everyone nods sagely. I'm sure some people could give a definitive list, but where is that list? And is there a list of 'worst practice'?"

I had a little dose of worst practice this morning, something worth adding to any email marketer's Things Not To Do Under Any Circumstances Because You Will Have Angry, Disbelieving Customers list.

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Tips on B2B email newsletter content

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.

Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter’s content.

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Amazon launches the Spam Cube in the UK

The Spam Cube is a piece of anti-spam hardware which is being launched through Amazon in the UK, designed to sit between a broadband modem and your PC/laptop, scanning incoming email for unwanted messages.

This hardware will retail at around £100, but the real question is why internet users should have to pay for hardware to deal with this problem. Isn’t this a problem which could be dealt with some other way? You know, ISPs, that sort of thing...?

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