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Newsletter subscribers are an incredibly valuable asset for retailers.
By signing up, customers are actively showing appreciation for a brand, as well as an interest to hear more in future.
Building a successful mobile app is difficult.
Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.
How do CRM and programmatic work together, and what are the challenges for advertisers that haven't yet achieved such integration?
Econsultancy and Sociomantic Labs have published a new report, The Role of CRM in Data-Driven Marketing, so I thought I'd give an overview of where these disciplines meet.
In a new global survey we asked marketers to indicate which touchpoints their business treats as a central part of the customer experience (CX).
The results, reported in our Quarterly Digital Intelligence Briefing (QDIB) 2016 Digital Trends, showed that:
Launching a customer experience (CX) management programme is one of the most-discussed topics within marketing departments these days.
But are different companies talking about the same thing?
When it comes to automated email campaigns, many companies are falling short.
According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’.
In even more mediocre news, just 7% deemed them ‘very successful’.
The latest social network to announce a move away from a reverse chronological timeline is Instagram, impacting its 14m UK users.
Many of these snap happy bloggers are in uproar – one petition has already attracted hundreds of thousands of protesters. But what about advertisers?
Is this a further nail in the sequential social storytelling coffin? Is this bad news for all but brands with the largest followings?
Online to offline (O2O) commerce is one of the most frequently talked about topics in retail these days.
Its principles, however, are universal and companies from all industries are working to improve the flow between online and offline customer experience (CX).
This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.
They're funky, because I've run out of good adjectives.
For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.
It's been a fine week for digital marketing and ecommerce stats.
So, if you're at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the 'single customer view', reader, you're in luck.
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
Is the message on brand? Does it sound spammy? Will it drive sales?
According to the vast majority of the N subject lines we analysed, the answers are no, yes, and probably not as much as you’d like.
This year it's the 10th anniversary of Econsultancy's Email Marketing Industry Census, in association with Adestra.
Subscribers can download the full census but first let's look at three key charts from the report.