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Do you work on the customer lifecycle and wonder what it would be like to be on the supply side or in charge of strategy?
Jill Brittlebank is senior director for strategy and analytics at Zeta Global, a CRM technology company, and is the latest of our Day in the Life interviewees.
Let's see what she gets up to every day...
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I've found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
Identifying customers in store can help tie together sales information and enable a deeper more meaningful relationship with the customer.
But how do we do it well?
“Bots are the new apps” according to Microsoft CEO Satya Nadella in a keynote given at a Microsoft developer conference in March 2016.
On the basis of the amount of start-ups working on bot related activities at Web Summit 2016, it would seem as if bots may be about to become mainstream after all.
Location is everything in the hotel world.
But are hotels doing enough to make the most of their locations and enable better experiences for guests?
According to new research, millennials are hoping to get more from their Christmas shopping this year than just a sack full of gifts.
Salesforce’s Connected Shopper Report suggests that younger consumers are becoming increasingly demanding, with most now expecting a VIP-like experience both online and in-store.
Last week I hosted an Econsultancy roundtable discussion on social customer service.
There was initially some debate in the office over whether this topic would attract enough interest from our subscribers – wouldn’t it be better to focus specifically on something new and shiny like AI or chatbots?
This week’s digital stats roundup is slightly ecommerce-heavy, however, it also includes lots of good stuff about video apps, agency growth, offline engagement and more.
For further insight, don’t forget to download the Internet Statistics Compendium.
Digital marketing has undergone somewhat of a transformation over the last decade, bringing email marketing into its centre.
This is evident in a number of ways, not least when looking at email’s ROI rising from 66% in 2008 to 73% today; it has shown a spectacular growth compared to other channels in the marketing mix.
In 1997, UK retail giant Tesco launched a bank. "Our vision is to be the bank for people who shop at Tesco," stated Benny Higgins, the bank's CEO.
While Tesco Bank's two-decades long history means it's an elder compared to upstarts like Monzo, which led a record-breaking £1m crowdfunding campaign earlier this year, Tesco Bank has only offered current accounts since 2014, putting it in the growing category of upstarts targeting high street banks.
One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty.
Good customer service is the pinnacle of engagement, word of mouth and repeat purchase, and these interactions have been revolutionized by social media.
Econsultancy has published a new report titled The Fundamentals of Email Marketing.
Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.