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Although the global economy appears to be on the mend, smart companies are finding ways to get the most out of their marketing efforts. For many, maximizing mailing lists is a good way to do that. Email marketing showed strong growth in 2009 and according to several surveys, a sizable percentage of companies will either increase or maintain their email marketing budgets in 2010.
Where should they focus their investments? As part of email marketing solutions provider StrongMail's latest Email Breakthrough Report, a team of email marketing veterans reviewed hundreds of recent email campaigns and came up with a list of trends that email marketers should be looking at in early 2010.
After weeks of judging, occasional arguments, far too much coffee and – thankfully - lots of internal support, we are now in a position to reveal the winners of our 2009 Innovation Awards.
The judges felt that the standard of the 400 or so entries was remarkably high, and that the winners represent innovation, which can be defined in pure technology or creative terms, but also in context to an organisation or sector. The judging panel included Econsultancy’s in-house internet fiends and a bunch of third party experts.
Our hearty congratulations to all the winners, and also to the shortlisted runners up, and particularly to the ‘highly commended’ runners up named below. Kudos, glory and acclaim to all who triumphed.
In this post, we'll be looking at the top mistakes we've seen email marketers make in 2009, packed full of useful tips and unusual analogies.
Despite the naysayers claiming email marketing is on the way out thanks to the snowballing impact of social networking and new forms of communication, the facts are very different. Email continues to play a vital role in both business and customer communication.
According to Epsilon, email is used more regularly than social networking for personal communication, while 30% of organisations in Econsultancy’s Email Marketing Industry Census claimed an ROI from email in excess of 500%.
In the movie What Women Want, Nick Marshall (played by Mel Gibson) has an accident and finds himself able to hear what the women around him are really thinking. At first he uses it to his advantage selfishly before he falls in love.
Chances are you're not going to suffer from an accident that gives you Nick Marshall-like abilities, but fortunately when it comes to finding out what customers want, market research can tackle the challenge.
Twitter Lists are now officially available to all of Twitter's users. And there are plenty of them. While it remains to be seen whether Twitter Lists will help Twitter boost user engagement, Lists offer a no-hassle means to discovering and following people who you might find interesting.
Here are 30+ Twitter Lists that collectively follow more than 5,000 interesting Twitter accounts.
You have to love a contentious headline. In this article, I won't be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.
Today’s musings are on deliverability, more precisely how important Internet Service Providers (ISPs) are to getting your precious email marketing campaigns into recipient’s inboxes.
They’ve been changing how they monitor what is spam and what isn’t, which means us marketers need to make sure we’re on top of this and reacting accordingly.
Reach for your ecommerce buzzword bingo card and you'll see 'website optimisation' and 'conversion analysis' bang in the middle. Behind the industry buzz there is a genuine commercial challenge:how do you turn your visitors into customers and increase the profitability of your web channel? Retargeting is one technique to help deliver results.
Retargeting is the process by which a website owner contacts a customer who has abandoned their conversion (whatever that conversion might be) in order to continue the communication and encourage that customer to take further action. Retargeting is more popular in the US than the UK. However, UK companies are starting to wake up to the commercial value that retargeting via email can play in their website optimisation.
Having had the opportunity to work with and learn from the brains behind SeeWhy, I asked founder and conversion optimisation blogger Charles Nicholls to share his expertise on the value of retargeting for UK web owners.
It is important, I think, to define what is going on and what is out there in the market regarding trigger email marketing, behavioural email and remarketing, phrases thrown around and often confused but which have key differences.
I want to hazard some definitions of these terms, and of course I am open to having these challenged...
The findings of the Econsultancy and RedEye Conversion Report have intensified my belief that those working in the world of e-commerce will remember 2009 as the year when many companies finally got to grips with measuring website activity and optimising.