Posts in Email & eCRM

Gmail Priority Inbox: implications for email marketers

Google introduced Priority Inbox this week, a new feature designed to solve the problem of overloaded inboxes by prioritising the most important and relevant messages. 

This new option, currently in beta, splits the user's inbox into three sections, with the 'important and unread' section at the top. Various signals, including who is emailed most frequently, and which emails users tend to open. 

Gmail priority

This new feature will present new challenges for email marketers as they seek to ensure that their emails get the attention of Gmail users. I've been asking some email marketing experts about the implications of this new feature... 

2 comments

Email marketers adopt snail mail tactics

Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.

2 comments

Study: Email marketers are ignoring (and losing) non-responsive customers

Email marketing has suffered some blows recently. But companies that threaten to stop using that marketing channel certainly get noticed. Rumors of Ben & Jerry's killing its email newsletter created a mild tempest online recently. Just this week, The Onion's AV Club stopped email messages, and Pepsi created ire among fans for simply moving some of its messaging from Facebook to Twitter

Now there's a study that says email marketers aren't adapting their marketing emails to customer changes. They're sending messages to unresponsive email accounts, and according to Return Path, only 12.5% of marketers are doing anything about it.

3 comments

Start Me Up! A profile of Copify

copifyThis week on Start Me Up we speak to Martin Harrison, CEO of Copify.

Whatever kind of marketing you are involved in, there's almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.

2 comments

Social network emails fall foul of spam filters

Emails from social networks are marked as spam 100% more often then those from other sectors, and in the case of Friends Reunited, one in four of its emails failed to reach the inbox. 

According to Return Path, the deliverability issue is partly a result of spam complaints from recipients, which suggests that social networks need to take a closer look at the issue. 

5 comments

How to achieve excellence in joined-up marketing: a #JUMPchallenge post

This post from Kevin Gibbons of SEOptimise is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October. 

Kevin, a regular (and also the most prolific) guest blogger on Econsultancy talks about how companies can join up their marketing efforts, looking at how those responsible for PR, search, email, social media and organisational structure can work together. 

1 comment

How can marketers use the iPad?

iPadThough the device has only recently released for a few months, the iPad can offer several new marketing opportunities for brands. Few would bet against Apple repeating the success of the iPod and iPhone, and selling the iPad in massive numbers. 

With this in mind, brands need to consider how they will appeal to iPad users through their marketing strategies. 

Here are a few ways marketers can make the most of the iPad…

7 comments

Social media claims more of our attention. But email's not dead yet.

In the battle for our digital attention, social media appears to be winning. According to Nielsen, social networking is now the most popular activity online.

In contrast, email now occupies less of our time online than gaming. But rumors of its demise are greatly exaggerated. The email is still alive and kicking.

11 comments

Start Me Up! A profile of Lymbix

Lymbix-logoThis week on Start Me Up we’re looking at Canadian company Lymbix, which deals in connotative software for email, and has been causing a media stir lately with their latest product Tonechecker.

This connotative software helps measure the tone and impact of words used in emails and other communications. 

We spoke to founder Matt Eldridge to find out more…

2 comments

How to improve local search rankings

open-for-businessRemember when the world was young and finding a copy of your book on Fly Fishing meant hours crawling through the local yellow pages or trusting to luck that ‘Six Gun’ Tex McCain was really a reliable plumber?

Thankfully these days we have the magic of the internet, where anyone can have a fully functional, great looking site for their local business. 

Unfortunately this does leave smaller business or individual users with a problem: How are you going to market your site?

There’s a mountain of marketing guides out there, but there is a tendency to assume you’re trying to build a multinational media empire. If you’re just trying to get a few extra people through the door of your cake shop then a lot of this advice really isn’t going to be suitable.

Having a great LinkedIn network is fine, but are those international jet-setters really going to stop at your small Hardware Shop?

If you’re trying to raise localised traffic it can be hard to know where to start, and let’s be honest, if your site isn’t in the top ten when someone Googles ‘Launderette, Stevenage‘ then there’s no point in having a site. So let’s see what you can do to get yourself a decent search ranking...

10 comments

Inactive subscribers: silent but deadly to email marketers

Email marketers' lives just got even tougher with the recent changes to the Windows Live Hotmail user experience, which enables users to better organise their inbox.

The changes include the addition of a trusted senders icon to prevent phishing; the ability to "sweep" or automatically file "grey/gray mail," email that subscribers signed up for but no longer want; and the use of one-click and time-travelling filters, which remove messages that reach the inbox but are later discovered to be from senders with a poor reputation.

0 comments

Top of the class: Econsultancy's first MSc graduates receive their awards

After three years of intensive study, Econsultancy’s first graduates received their MSc awards this week, making them the first in the world to gain a postgraduate degree in Digital Marketing Communications.

Graduates

7 comments