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Posts in Email & eCRM

Six 'I's' to help you create ingenious digital marketing campaigns

To loosely follow on from a previous post, it’s not necessarily advisable to ignore innovation and creativity under the current global economic conditions. However, when faced with this kind of negative environment, thinking up imaginative ways to engage with users through existing channels can sometimes become a bit stale. 

Here, I’ve compiled a few different examples of relatively recent online campaigns that caught my attention through their resourcefulness and that follow six identifiable 'I's'.

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What you can learn from the success of spam email

When discussing spam emails, there's an inconvenient truth that often gets ignored: email spam is still so prevalent because it works.

Yes, those horrible emails ridden with poor grammar and spelling errors, pitching everything from get rich quick schemes to 'performance enhancing drugs', are effective sales tools for the product peddlers behind them.

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Pattern Recognition with Google Analytics

These are some of the techniques I use for Advanced Segmentation in Google Analytics to spot weaknesses and opportunities to get better results from sites I analyse. Which techniques do you use?

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Google: Spam is on the rise

If you've been noticing more spam in your Gmail of late, you are not the only one. A new report by Google today shows that spam is on the rise.

Why? It's still a profitable business.

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Did you ChaCha with "Angels and Demons"?

What's the appeal of entertaining mobile answer services? For example, were you one of the almost North American 500 mobile ChaCha text questioners wanting to know the running time for "Angels and Demons"?  If so, why?  Are we so busy that we would choose a movie based on its running time?

The nifty thing about ChaCha (tagline: ur mobile bff) is it isn't mobile-only.  You can visit the website to query the types of questions submitted and read the responses.  Following, are some of the more interesting queries about "Angels and Demons": 

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Marketers should design emails for mobiles: survey

While there is a recent trend for subscribers to view emails on their phones, marketers are still designing image laden-messages for desktop users which often render poorly on mobile devices. 

According to stats quoted in the MailerMailer Email Marketing Metrics Report (pdf), 64% of key decision makers are using mobiles to view emails, yet less than 50% of marketers are making sure that their messages are accessible to these users.

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Retailers should be emailing checkout dropouts

Though the majority of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets, yet 46% of consumers say they would be likely to complete a purchase if they received a reminder. 

An e-Dialog survey revealed the latter statistic, while our Email Marketing Census earlier this year found that 67% of companies were not employing this tactic to attempt to revive abandoned sales.

The email survey also revealed some useful stats about email's effectiveness as a direct marketing channel, and the potential for driving offline sales. Some highlights after the jump...

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Is the internet set to slay direct mail?

The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.

From the newspaper industry to Hollywood, many industries had their own issues and the internet can't be blamed for all of the changes they've had to cope with. But it has played a significant role in forcing them to change faster than they would probably have liked.

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Ineffective Affiliate Recruitment by E-mail

E-mail can be an excellent tool for affiliate recruitment if it is utilized the right way. Unfortunately, in many cases affiliate program managers are just multiplying the spam flow that is already bombarding our mailboxes. There are at least 5 mistakes that you can make when putting together an affiliate recruitment message.

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Email Marketing is the Cinderella of digital

There's so much buzz about social media, web 2.0, online PR, Twitter and Facebook at the moment that it's easy to overlook how powerful Email Marketing can be. Which is surprising when you realise that for many of your customers email is still the primary communication tool they use when online.

And judging from the record turn-out we had for the Econsultancy session I ran, I thought it would be useful to share 10 top tips for improving your email campaigns....

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Taking shopping cart abandonment too far?

Shopping cart abandonment. It's the bane of many online retailers and for some, accounts for a significant portion of lost potential revenue.

There are a number of reasons that potential customers abandon their carts and there are a number of common-sense tactics online retailers can employ to reduce shopping cart abandonment.

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Better technology, better marketing attribution

Web analytics expert Eric T. Peterson has gone on a new tip about campaign attribution, aka the ability to apportion credit for any campaign effectiveness to the channels, executions and partners that delivered it.

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