Posts in Email & eCRM

Ready for YourName@Facebook.com?

privacySo email's becoming obsolete, huh?

Facebook COO Sheryl Sandberg said as much last June. And of course, everyone knows younger users don't even use email anymore. (Let's just ignore the fact that you can't open a Facebook account without an email address).

Now, Facebook's set to announce Project Titan on Monday, which is almost universally expected to be an unveiling of Facebook's "Gmail killer" email service.

9 comments

No, social media doesn't mean email marketing's dead

Is email marketing dead? Not according to Econsultancy's recently published Buyer's Guide, which predicts the market will have grown by an estimated 15% this year, to a total value of £336 million. 

But there are many who still believe social media will devour email's slice of the pie, including Facebook's COO, Sheryl Sandburg. However, as the industry is approaching maturity, naturally the sector is changing according to developing user needs and increasingly sophisticated technology. The evidence indicates that email marketing is far from dead... 

5 comments

10 best practice tips for basket abandonment emails

Everyone is doing basket abandonment emails today… or so I thought. But I have just been proved wrong.

According to our research, less than 10% of the top 100 UK e-commerce sites (as defined by Hitwise) currently do basket abandonment emails, so I thought I would post the top 10 best practice learnings that we have had from the last decade...

6 comments

Email marketing: How to make more of subscriber data

Email marketing is easy to get wrong and difficult to do well, yet many firms fail to use the data they’ve captured to target their messages more effectively.

This means that they are effectively choosing to work blind and use guesswork to increase their open and click-through rate, when they could be working with real facts and figures about their recipients instead.

2 comments

Poor practice to blame for ISPs blocking emails

Social media updates, email newsletters, promotions and vouchers for subscribers’ favourite shops and services and other requested marketing emails are increasingly being pegged as spam by ISPs and consumers because email marketers are not following best practice.

 

Return Path’s Email Deliverability Benchmark Report found one in eight emails requested by consumers from companies goes missing completely – not delivered to subscribers’ spam folders or inboxes, but blocked by ISPs before reaching their subscribers – compared to one in nine in December 2009.

2 comments

Companies aren't making the most of multichannel marketing data

In the run up to the JUMP Conference on 13 October, we decided to commission some research to get some insight into how modern marketers are embracing multichannel marketing.

The research reveals that whilst the majority are using at least three marketing channels (98%), many are not maximising the potential value of this multichannel approach with over half still storing the data gathered from each channel separately. 

0 comments

With freemium, MailChimp thrives where many others fail

For many internet startups, a freemium business model is an enticing solution to the problem of revenue generation: let the world taste what you provide at no cost, and once your most avid users are hooked, let them pay for what they've come to love.

It's simple in theory, but for many startups, building a viable business on the freemium model never becomes a reality.

9 comments

Is there a gap in Gap’s marketing?

Just last month Gap Inc continued its expansion by finally launching European e-commerce sites for both the Gap and Banana Republic brands.  

It is puzzling that these brands and a number of close competitors have waited so long to take the step, but now that they have, the opportunities are immense. However, as a data marketer, I’m not so sure Gap is currently making the most of the multichannel opportunity.

3 comments

JUMP blogging challenge round up

We've had some excellent entries to our JUMP challenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

We'll be announcing the results on Friday, and the lucky winner will receive a blogging hamper made up of an iPad, moleskin notebooks, a press pass to JUMP, and free Econsultancy membership. 

JUMP Blogging hamper

I've rounded up the various entries to the JUMPchallenge, all on the subject of joining up online and offline marketing... 

1 comment

Q&A: Donna Wells on her move from Mint CMO to Mindflash CEO

As CMO of Mint, the leading online personal finance service, Donna Wells helped win the startup 2 million users from its launch in 2007 to its acquisition by Intuit in 2009 for $170 million.

Before joining Mint, Wells led marketing departments at companies like Intuit, Charles Schwab, and Expedia. Wells' work has won Webbys and an OMMA award. Last year, she was named one of the Top 25 Women in Tech to Watch by Accenture.

This Spring, she took on the CEO role at a startup called Mindflash, a company that hopes to improve online training. I caught up with Donna to talk about the switch from CMO to CEO, and how social media marketing is evolving.

(And in case you're wondering, yes, she is hiring marketing talent.)

1 comment

Social media is an extension of email marketing

Social media is far too often heralded as the death of email marketing. In fact, social media’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.

6 comments

Peer Summit sneak peek: Adam Broitman on his keynote

adam broitman circ.us

Adam Broitman will deliver one of the two keynotes at Econsultancy's upcoming Peer Summit in New York. We asked for a sneak peek at what he'll address in his talk, entitled "Beyond Digital Innovation: The Sedative Nature of Counting Screens." Following, his views on Internet Everywhere, why it's never going to be the Year of Mobile and the blurring lines between technology and humanity.

0 comments