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This week's Day in the Life comes from the burgeoning world of AI-powered marketing.
Neil Yager is Chief Scientist at Phrasee, a company that uses artificial intelligence and natural language processing to generate and optimise marketing copy.
Alongside traditional methods of customer service, many ecommerce brands are now turning to social media to solve user queries and concerns.
While this is an effective way of tapping into customer pain points, brands shouldn't overlook the opportunities afforded by live chat.
There is a Bill Hicks joke about Evangelical Christians. You can watch it here, but it goes as follows:
"They believe the Bible is the exact word of God. Then they change the bible! Pretty presumptuous, hu huh?"
[In character] "I think what God meant to say..."
To many brands, web analytics is all about reporting. They use their website data to see which pages are popular, track their site's bounce rate, and understand the customer journeys which drive conversions.
But in 2017, argues Tealium's Andy Clark, we will see the role of web analytics greatly expanded. It will, he states, be used both to enhance external communications as well as internal analysis.
We’ve got more stats than you can shake a stick at this week. The roundup includes news about chatbots, Brexit, brand perception, supermarket loyalty, and more.
Don’t forget, you can also download the Internet Statistics Compendium for further insight.
Behind the scenes, artificial intelligence (AI) technology is increasingly present in sales and marketing software.
And many believe that it is not just going to have an impact but that it is going to dramatically reshape how sales and marketing function in the coming years.
If you’ve ever seen First Dates, you’ll know that initial impressions count for a lot.
For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days.
Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.
With businesses losing $1.6trn annually due to poor customer service (according to Accenture research), it's a pressing issue for many brands.
Can artificial intelligence militate against some of this loss? There are a number of different technologies in the market. Here's an overview...
To somebody like me who hasn't worked at the sharp end of customer relationship management (CRM), it can be confusing to consider the theory.
I set out to discover where CRM, marketing automation, sales, and data management platforms cross paths, and how CRM is implemented.
Time to settle down for your trusty stats round-up.
This week, we’re talking about online search, ecommerce loyalty, B2B buying and lots more.