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In the excitement of the latest email marketing buzzwords such as using dynamic content, triggered campaign sends, improving deliverability rates and integrating databases, many email marketers are forgetting one of the most powerful uses of email marketing.
Email is excellent at driving people to surveys and gathering essential customer intelligence.
Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.
Silverpop, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails.
Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.
B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages.
We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail.
Fewer people are reading marketing emails, according to a new survey.
The study, conducted by agency eROI concluded: "We continue to see a decline in read rates across the board as more and more email clients are adopting the 'images off' default setting."
The growth in demand for email marketing continues to be a key trend in the market. We estimate that UK businesses spent £178m on email marketing during 2006 – an increase of 20% over 2005.
Companies can derive many benefits from an investment in email marketing. Let’s take a look at a few…
Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.
Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.
Reputation is a crucial factor in the success of your email strategy, so what are the factors that affect how recipients view you?
Ken Magill of Direct has had a look at the issue, talking to Deirdre Baird of email delivery auditing firm Pivotal Veracity about three key metrics that affect reputation.
Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.
Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.
Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers.
The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.
Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.
Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.