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Posts in Email & eCRM

Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.


Email wind-up offers M&S vouchers

Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers. 

The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.

1 comment

Tiscali email 80% restored after spam blockage

Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.

Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.


Are you using the clever features of your email platform?

What a horrid, wet and cold bank holiday that was. It probably gave you the same problem I faced; what were we going to do?

Let’s face it; most of us plan something for our bank holidays. But when bad weather comes along, you have to find something else to do, indoors.


Online Customer Service Tech market growing at 50% - new report

The UK market for Online Customer Service Solutions is growing at 50%, according to a new report published by E-consultancy.


Free Email Marketing roundtable briefing

The latest report to drop off the E-consultancy production line is our Email Marketing Briefing which is the output from a roundtable we hosted in London last month. This report is free to registered users.   

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Five reasons to embrace email marketing

Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding.

We estimate that UK businesses spent £178m on email marketing during 2006 – a 20% increase on the previous year.


How often should you email your customers?

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?

There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.


Lessons learned from around Europe

Across Europe, marketers have successfully overcome their particular challenges in email marketing by understanding how people use digital communications and by looking at the extent to which the internet has been adopted.

In the UK, writes Antonio Ferrara, we can take valuable lessons from these approaches to develop strategies that can help us gain the trust and attention of audiences.


Complaints against web ads surge

Official complaints about internet ads rose by a third in 2006, according to new figures from the Advertising Standards Authority (ASA).

The agency reported 2,066 complaints - up from 1,577 and even more than direct mail attracted - according to the ASA's annual report.


Email marketing provider Silverpop acquires Vtrenz

Email service provider Silverpop has acquired Vtrenz, a company which provides automated lead generation services.

Vtrenz analyses customer behaviour and uses this information to determine the most appropriate response, whether it be a phone call or email.


Microsoft upgrades Hotmail

Windows Live Hotmail, the successor to MSN Hotmail, has launched worldwide today, offering the most comprehensive upgrade to the email service since its inception in 1996.

The new version of Hotmail has been in beta for the past two years, with 20m users testing it. From yesterday, the 280m active Hotmail accounts will be migrated over to Windows Live Hotmail.