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Beware of 'averages' - sometimes they hide more truth than they reveal.
The send speeds of ESPs are increasingly being looked at as a key selling point. Being able to pump out over a million emails per month is regarded as a benefit by many clients.
Most major UK-based ESPs are able to provide these speeds, often through a partnership with companies such as Strongmail or Port25 Solutions.
But is this important?
The Direct Market Association (DMA) has urged email marketers to focus more closely on deliverability after its figures showed another drop in delivery rates in the second quarter of the year.
The group’s latest stats suggest that delivery rates fell to 68% for acquisition emails and 80% for retention emails in the period, continuing the drops seen in Q1.
A simple Santa hat, some holly or a bit of tinsel hanging off the corporate logo is often the most companies do to make their email marketing festive.
They are missing a trick.
Dela Quist looks at why 40% of subscribers to an email database may not open a single message they are sent for six months or more.
He says this is not necessarily a bad thing as they are ‘unemotionally subscribed’ – they still want to receive messages from you but are not in a position to take up your offer today.
Michael Weston takes a look at why the child benefit data scandal matters to digital marketers.
Justin at Palmer Web Marketing has compiled a handy list of tips on improving email deliverability - an ongoing challenge for marketers, especially as webmail providers introduce new filtering systems and consumers become more inclined to hit the 'spam' button.
Here's a selection....
Being part of the IAB email council, I get to be involved in some interesting discussions about the future of the industry, the impact of social media on email and the next big thing.
However many companies are still to exploit the full benefits of email marketing, especially when it comes to database segmentation and targeting.
How did a reputable family of brands (whose products I enjoy a little too much) annoy me into hitting the SPAM button?
Brands that are adopted by phishers to hoodwink web users can have their reputation seriously damaged, according to a new study by YouGov.
Yet web users don’t point the finger at companies when it comes to protecting consumers against such attacks.
Email marketers ranked clickthrough rates as the most important metric when reviewing their campaigns, although one in 20 don't bother to measure results at all, according to EmailStatCenter.
A study we carried out earlier this year painted an even worse picture, with almost one in two respondents failing to measure the success of their campaigns.
Some 345 US-based marketers responded to the EmailStatCenter survey. We'll list a few highlights after the jump...