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Posts in Email & eCRM

Tips for a successful email campaign

Lisa Finfer at DMNews has jotted down a few tips for email marketers, with relevancy again being cited as a key factor in generating results.

In Lisa's article, she outlines a four step process for marketers to increase open rates and conversions.

1 comment

Quechup launches worldwide spam campaign

We’re seeing some appalling behaviour from social networking wannabe Quechup, which is conducting a massive spam campaign on a scale not seen since the heady days of Dr Mariam Abacha.

If trust is everything, then this is the sort of thing that can kill a brand. Quechup is potentially in a lot of trouble with its users, and legally it is skating on very thin ice.

5 comments

List turnover is 'main challenge' for email marketers

List turnover has climbed to the top of email marketers’ list of problems, according to a new survey.

Almost four out of 10 practitioners (39%) cited list turnover as their biggest difficulty in the poll, conducted by JupiterResearch.

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Bad email marketing can ruin product launches

One of the reasons for the failure of NatMags’ Jellyfish magazine has been blamed on email distribution problems. 

What lessons does this hold for email marketers?  

1 comment

Mattel recall prompts web strategy rethink

Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?

The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.

0 comments

Email marketing overtakes direct mail

Email marketing has overtaken direct mail in terms of volume for the first time, according to figures from the Direct Marketing Association (DMA).

The DMA's Email Benchmarking report revealed that the average volume of emails rose by 52% year on year, while direct mail volumes have decreased as a result of improved targeting.

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Customers 'annoyed by mobile provider spam'

The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.

The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.

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An email dialogue: conduct some research!

In the excitement of the latest email marketing buzzwords such as using dynamic content, triggered campaign sends, improving deliverability rates and integrating databases, many email marketers are forgetting one of the most powerful uses of email marketing. 

Email is excellent at driving people to surveys and gathering essential customer intelligence.

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Retailers failing to respond to customer opt-ins

Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.

Silverpop, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails.

Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.

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Mobile users rarely read emails - study

Mobile users mainly rely on their laptops and PCs to view emails, according to new research.

ExactTarget's mobile email marketing study (pdf) found 88% regularly review messages on computers after first checking them via their handsets.

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Windows Live Hotmail: how will it impact your marketing?

B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages. 

We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail. 

3 comments

E-marketing read rates decline, Wednesday still rules

Fewer people are reading marketing emails, according to a new survey.

The study, conducted by agency eROI concluded: "We continue to see a decline in read rates across the board as more and more email clients are adopting the 'images off' default setting."

2 comments