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Posts in Email & eCRM

Labour taps Experian for e-mail campaigns

The Labour Party has appointed credit reference agency Experian to create a direct marketing campaign that will rely in part on e-mail.

The effort will reportedly see Experian create, build and manage a database of UK voters for use in permission-based e-mail and marketing campaigns.

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UK drops down world spam league

The UK dropped out of the top twelve spam relaying countries in the first quarter of this year, according to security firm Sophos.

Britain now accounts for 2.2% of messages caught by Sophos’ global anti-spam network, falling to 13th position from tenth in the first three months of 2006.


Remarketing: the most obvious way to increase ROI?

As April arrives, it is always accompanied by the first warm weather of spring and a number of bank holidays.

As the rays of sunshine creep through, the office is looking slightly more empty than normal as people take extended weekends, and this led me to think about ways that email marketers can be more efficient in their promotions, and enjoy their bank holidays more.


Email users savvy about managing inboxes - survey

A survey by the Email Sender and Provider Coalition (ESPC), an anti-spam organisation, has shown that US email users are increasingly savvy when dealing with spam and unwanted emails.

The survey, carried out in conjunction with market research firm Ispos, polled 2,252 internet users who use AOL, MSN/Hotmail, Gmail and Yahoo for email.


Wednesday 'best' for e-mail marketing

E-mail marketing campaigns sent out on a Wednesday are more successful than those sent on other days of the week, according to newly published data.

Statistics from e-marketing enabler Emailcenter UK shows most British electronic marketers (almost 25%) deliver e-mails on Thursdays.

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German keeps Euro Gmails close to his chest

A German businessman who owns the 'G-mail' trademark so desired by Google says he would refuse to sell the name, even for millions of dollars.

Hamburg-based Daniel Giersch registered the name for his postal service in 2000 and launched an e-mail adjunct in 2003, before Google launched its web-based mail client a year later.


ROI: find time to track it… and for sandwiches

After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush. 

Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.


Marketer wins damages for mailing list spam

A Scottish court has ordered an internet service provider to pay £750 plus expenses and interest to a man it "spammed" by sending a single e-mail obtained via a discussion list.

Gordon Dick took Transcom Internet Services to court in Edinburgh after receiving a marketing message apparently via an email group operated by UK domain registry Nominet. Both parties belonged to the group.


Epsilon execs discuss email marketing

Ragy Thomas is the president and CTO of interactive services at email marketing company Epsilon , which is ramping up its presence in the UK and Europe.  

We spoke to Ragy and Ted Wham (SVP and GM of EMEA at Epsilon International) about the firm's recent $435m purchase of mail order company Abacus, plans to become a multi-channel agency, making the giant step across the Atlantic, and increasing demands from clients in the email marketing space.

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Email Census highlights lack of ROI measurement

E-consultancy has this week published its Email Marketing Industry Census in association with Adestra.


Email trends - trust and frequency still key

The results of a consumer email survey suggest that, though many consumers rely on email for shopping news and ideas, consumers are becoming savvier in the management of their inboxes

Return Path’s third annual Holiday Email Survey looks into the responses of 2,400 US and Canadian consumers in November and December 2006.


Given up your email marketing New Year resolutions yet?

Bad salutations, not working off feedback and static timing schedules: UK email marketers are slipping back into the bad habits so prevalent in 2006, writes Henry Hyder-Smith.