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We’re seeing some appalling behaviour from social networking wannabe Quechup, which is conducting a massive spam campaign on a scale not seen since the heady days of Dr Mariam Abacha.
If trust is everything, then this is the sort of thing that can kill a brand. Quechup is potentially in a lot of trouble with its users, and legally it is skating on very thin ice.
List turnover has climbed to the top of email marketers’ list of problems, according to a new survey.
Almost four out of 10 practitioners (39%) cited list turnover as their biggest difficulty in the poll, conducted by JupiterResearch.
One of the reasons for the failure of NatMags’ Jellyfish magazine has been blamed on email distribution problems.
What lessons does this hold for email marketers?
Mattel's high-profile recalls of defective toys have seen the firm attracting a huge amount of attention this week, but is it doing all it can to get information out to worried parents on the web?
The US company, which has been forced to recall millions of toys in the last few weeks, saw a huge rise in visits from UK web surfers on Tuesday, the day the story of its latest problems broke, according to Hitwise.
Email marketing has overtaken direct mail in terms of volume for the first time, according to figures from the Direct Marketing Association (DMA).
The DMA's Email Benchmarking report revealed that the average volume of emails rose by 52% year on year, while direct mail volumes have decreased as a result of improved targeting.
The UK’s mobile operators are annoying many of their customers with “irrelevant” marketing messages, according to a new survey.
The GfK NOP research, commissioned by Pontis, found a lack of segmentation by mobile service providers when marketing their services.
In the excitement of the latest email marketing buzzwords such as using dynamic content, triggered campaign sends, improving deliverability rates and integrating databases, many email marketers are forgetting one of the most powerful uses of email marketing.
Email is excellent at driving people to surveys and gathering essential customer intelligence.
Far too many online retailers in the US and UK are failing to send a response to opt-in requests on their websites, according to a retail email study by Silverpop.
Silverpop, which surveyed 100 US and 50 UK retailers, found that a third of retailers don't bother sending confirmation/courtesy emails.
Of those that did, UK firms did better, sending a personalised response 60% of the time, compared to 34% for the US. Yet clearly there's plenty of room for improvement on both sides of the pond.
B2B or B2C, the chances are that you are relying on delivering a significant number of emails into web mail. New versions of web mail systems are being released with different methods of filtering and handling messages.
We’re recommending you conduct an audit of your database, to understand how concerned you should be about web mail.
Fewer people are reading marketing emails, according to a new survey.
The study, conducted by agency eROI concluded: "We continue to see a decline in read rates across the board as more and more email clients are adopting the 'images off' default setting."