{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts in Email & eCRM

Email marketers must look beyond CTR and open rates

A key takeaway from E-consultancy's Email Marketing Roundtable last week was the growing need for marketers to look beyond traditional email success metrics when looking at their email strategy.

0 comments

Top ten viral marketing mistakes

Entertainment marketing outfit AzACreations has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.

The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.

It also offers ten reasons why viral campaigns fail, which we'll list after the jump...

1 comment

Do your users know their RSS from their elbow?

Whilst we get all excited about social software and Web 2.0, does the average web user care at all?  Should they?

0 comments

Email marketing worst practice list - exhibit A

At our recent Email Marketing Roundtable one of the attendees said: "I hear the phrase 'best practice' email marketing bandied about, and everyone nods sagely. I'm sure some people could give a definitive list, but where is that list? And is there a list of 'worst practice'?"

I had a little dose of worst practice this morning, something worth adding to any email marketer's Things Not To Do Under Any Circumstances Because You Will Have Angry, Disbelieving Customers list.

6 comments

Tips on B2B email newsletter content

Mark Brownlow at Email Marketing Reports has published some useful tips on creating quality content for B2B email newsletters.

Mark has eight years' experience in writing various newsletters and his article contains 31 tips in total: 10 on managing your content, plus another 21 to give you ideas for your newsletter’s content.

2 comments

Amazon launches the Spam Cube in the UK

The Spam Cube is a piece of anti-spam hardware which is being launched through Amazon in the UK, designed to sit between a broadband modem and your PC/laptop, scanning incoming email for unwanted messages.

This hardware will retail at around £100, but the real question is why internet users should have to pay for hardware to deal with this problem. Isn’t this a problem which could be dealt with some other way? You know, ISPs, that sort of thing...?

0 comments

Do eRetailers need to use discounts in their email marketing?

I’m in the process of moving house at the moment. In my infinite wisdom, after spending my life’s savings on the bricks and mortar, it is the turn of my own wallet to finance a range of home improvements. 

To help in this arduous task, I’ve signed up for a number of relevant newsletters including B&Q, Screwfix Direct, Comet and more. 

Strikingly, the majority of the email promotion focuses on discounts and offering deals... 

0 comments

BT pioneers new ‘spam-buster’ system

BT hopes to take a lead in the battle against the scourge of spam on the internet by introducing a new system designed to filter out spam before it reaches their customer’s PCs.

BT’s Content Forensics system, devised by StreamShield Networks, will scan millions of emails every day, alerting them to the location of spam related problems on its network.

0 comments

New email metrics released, personalisation worth the effort

US email marketing company MailerMailer released its Email Marketing Metrics Report this week, revealing practices to help businesses increase returns from their email campaigns.

Key factors highlighted in the report include the use of shorter subject lines, personalisation of emails, and targeted, well-managed lists. Campaigns using these strategies achieved higher then average open and click rates.

0 comments

Valleyschwag dumps subscription model and subscribers

I’ve just figured out, via a Paypal email notification, that Valleyschwag has pulled the plug on its subscription model.

0 comments

High deliverability - worth investing in?

Investments on deliverability should be driven by sensible, well thought-out commercial reasoning rather than by ‘scare’ stories in the industry press. 

2 comments

Spammers get subliminal

Spammers are turning to subliminal advertising in an effort to manipulate internet users, according to security company Pandalabs .

0 comments