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Posts in Email & eCRM

Interview with RedEye CEO Mark Patron

Mark Patron was appointed chief executive of RedEye in November last year. He talks to us about trends in the web analytics sector...

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Business benefits of email marketing

The growth in demand for email marketing continues to be a key trend in the market. We estimate that UK businesses spent £178m on email marketing during 2006 – an increase of 20% over 2005.

Companies can derive many benefits from an investment in email marketing. Let’s take a look at a few…

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Tips for email landing pages

Almost 50% of people that visit landing pages from emails will abandon the site in the first eight seconds, meaning a lot of the effort marketers make to get people to click on links in emails is wasted.

Silverpop's latest email study, '8 Seconds to Capture Attention' (registration required) looks into what makes an effective email landing page by studying the landing pages from the campaigns of 150 companies.

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How to maintain your email reputation

Reputation is a crucial factor in the success of your email strategy, so what are the factors that affect how recipients view you?

Ken Magill of Direct has had a look at the issue, talking to Deirdre Baird of email delivery auditing firm Pivotal Veracity about three key metrics that affect reputation.

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Strategies for finding the right email frequency

Stefan Pollard at Email Labs has written a good article that looks at the factors that dictate how often you should send marketing emails.

Clearly, finding the right frequency for emails is vital - emailing customers too often can put them off, while not emailing often enough can cause the same problems.

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Email wind-up offers M&S vouchers

Security experts have issued warnings over a bogus chain email claiming to offer hundreds of pounds in M&S vouchers. 

The message, seeking to exploit the success of viral campaigns such as Threshers’ last year, promises the vouchers to recipients that forward it on to at least eight people.

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Tiscali email 80% restored after spam blockage

Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.

Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.

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Are you using the clever features of your email platform?

What a horrid, wet and cold bank holiday that was. It probably gave you the same problem I faced; what were we going to do?

Let’s face it; most of us plan something for our bank holidays. But when bad weather comes along, you have to find something else to do, indoors.

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Online Customer Service Tech market growing at 50% - new report

The UK market for Online Customer Service Solutions is growing at 50%, according to a new report published by E-consultancy.

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Free Email Marketing roundtable briefing

The latest report to drop off the E-consultancy production line is our Email Marketing Briefing which is the output from a roundtable we hosted in London last month. This report is free to registered users.   

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Five reasons to embrace email marketing

Email marketing can help you achieve a range of online marketing objectives, ranging from tangible revenue increases through new and repeat sales, to other benefits such as improved branding.

We estimate that UK businesses spent £178m on email marketing during 2006 – a 20% increase on the previous year.

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How often should you email your customers?

Controlling the frequency of emails that you send to your customers is a key aspect of any email marketing strategy, and the big question is how often should you do it?

There is no simple answer - send emails too often and you risk annoying the customers so much that they unsubscribe; not often enough and you run the risk that they will forget they signed up in the first place.

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